Cao Bin receives orders for agricultural products through **.
Approaching the Spring Festival, Cao Bin, a farmer in Shizi Town, Lingtai County, is busy every day. "Recently, the largest number of customers have bought apples and sesame oil, with an average daily online transaction volume of 3,000 yuan, and the product is in short supply. My customers are all over the country, and most of them are regular customers. Cao Bin said proudly.
Cao Bin is a well-known local e-commerce expert, and his nearly ten years of experience in online entrepreneurship have made him a veritable "new farmer of Internet information".
In 2015, the news that Alibaba Rural ** was stationed in Lingtai County to recruit village Tao partners attracted the attention of Cao Bin, and he resigned from his job and returned to his hometown Lingtai with the mentality of giving it a try. Due to funding and location issues, he was unable to become a partner. But it gave him the idea of engaging in online entrepreneurship, and he chose to go to several nearby "village shopping spots" to learn and accumulate experience.
In the process of studying, Cao Bin found that farmers have a large number of high-quality apricots, apples, walnuts, peppercorns and other products, but the outside world knows little about these products. So, he registered a company and opened a company to try to sell Lingtai special fruits such as apples, apricots, walnuts, as well as edible oil, pure grain vinegar and other agricultural products produced by local enterprises to all parts of the country through the Internet.
After continuous exploration and operation, Cao Bin's ** is gradually on the right track. In 2020, the trademark "Gu Misu" was registered, and in 2023, it customized its own brand packaging box to sell apples and sesame oil.
Today, Cao Bin**'s apple sales are growing day by day, with an online transaction volume of 1.12 million yuan in 2023. "We can sell more than 100 boxes of apples a day, and at most we can sell more than 300 cases. Cao Bin said.
Every year during the apple harvest and the New Year's holidays, a lot of manpower is required in sales, sorting, packing, packing and other links, so Cao Bin gathered more than 40 left-behind women around him to participate, so that they can earn money and take care of their families at home.
When I was not working, I worked here and earned about 2,000 yuan a month. Zhang Hongxia, a villager from Liangjiazui Village, Shizi Town, has been working with Cao Bin for 3 years, "He is a real, trustworthy person, and his products are genuine, and we are willing to follow him." ”
In order to better promote Lingtai's special agricultural products and help his hometown good things "go out of the mountains", in 2023, Cao Bin will actively participate in the training of new farmers in Lingtai County's Internet Information Department, and continue to learn new online sales models and online live broadcast and short shooting skills. He said frankly, "The training has benefited me a lot, and it has helped me solve the problems of creating the atmosphere of the live broadcast room and live broadcast skills in live broadcasting." ”
Speaking of New Year's plans, Cao Bin is full of confidence, "In the new year, I want to increase network publicity, improve the visibility and influence of hometown special agricultural products, further promote the brand of Lingtai agricultural products, and increase product sales." ”
Cao Bin is packing online orders. (Data map).
Cao Bin organizes workers to sort apples. (Data map).
New Gansu Gansu ** reporter Tian Liyuan.