Recently, Dong Mingzhu has really attracted a lot of attention. At the just-concluded Gree Group's 2024 year-end summary meeting, she attracted 5400 million viewers. This large-scale event has become the focus of heated discussions in the business community and society. Dong Mingzhu gave an impassioned speech at the scene, full of gratitude, expressing his pride in the development of Gree, and emphasizing that Gree is a company that sells goods, and its products have become an important promotion focus of the annual meeting.
Gree's annual meeting is no longer a traditional staff gathering, but a business feast. The entire annual meeting has almost been built into a huge live broadcast room with goods, and all kinds of Gree products have become the protagonists. Dong Mingzhu mentioned cast iron rice cookers many times in his speech, emphasizing that local leaders have placed orders to buy them. This kind of commercial promotion method made the total turnover of Gree Group's stores nearly 6 billion yuan during the entire annual meeting. Gree's development has not only achieved great commercial success, but also used this annual meeting as a medium to promote the brand to a wider audience.
The highlight of the annual meeting is the global live broadcast and employee delivery.
The scale of Gree's annual meeting is remarkable, with tens of thousands of employees, local representatives and dealers gathered together, and the number of people live streaming around the world is as high as 5400 million, this figure not only refreshed the historical record of Gree's annual meeting, but also pushed Gree's brand influence to the international stage.
Another attraction of the annual meeting is that employees can play the role of anchors. In addition to the singing and dancing performances, Gree employees also played the role of on-site salesmen, and ten Gree anchors promoted products to the audience at the stage, cleverly combining commercial promotion and employee participation, making the annual meeting more creative and interactive.
However, business success often triggers a variety of social repercussions. Someone commented through social **, ridiculing Gree employees for waiting in the cold wind, holding a bottle of water and a loaf of bread. In addition, the company's 2 billion yuan year-end bonus has also caused some controversy, and some people think that "what to shout about" and other remarks emerge in endlessly.
In the midst of social disagreement, some emphasized the importance of the real economy and saw the business success of the Gree Group as a model for the real economy. Dong Mingzhu did not forget his original intention in his speech, emphasizing that Gree is a company that "sells goods". Some people believe that at the moment when the Internet is booming, Gree still insists on the real economy, and this persistence is worthy of support.
The crux of this event is the contrast between commercial success and social repercussions. The commercial brilliance shown by Gree's annual meeting formed a strong contrast with social ridicule, which triggered a deep reflection on business activities and social responsibility. Similarly, the incident underscores the value of the real economy, showing that Gree Group is not just pursuing its own profits when achieving commercial success, but is committed to promoting the steady development of the real economy.
All in all, the grand annual meeting of Gree Group contains the brilliance of business and social resonance, highlights the close relationship between business success and social responsibility, and shows the important value of the real economy in today's society. Gree's successful experience has become a food for thought, showing how to maintain its commitment to the real economy in business operations, and successfully win the recognition of the market and society. This annual meeting is not only a grand event, but also a mirror of business and social interaction.
However, society's response has been marked by two extremes: ridicule and support. In the ridicule, there is a contempt for actual labor, and a mockery of the hard work of employees in the bitter cold. Those who advocate "just pay bonuses" are actually disrespectful to the workers. It is regrettable that the success of business has led to contempt for the real economy.
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