Wuhan University has produced countless characters in this well-known university, such as Xiaomi's Lei Jun, and today we are going to talk about another inspirational figure "Yan Zhi".
A high-end office building named "Zall" stands in the core business district of Wuhan, Jianghan Road, it is one of the many high-quality assets of Wuhan Zall Holdings, Wuhan Zall Group is one of the top 500 enterprises in China, focusing on investing in high-end manufacturing, modern service industry and other real economic fields, it has Zall Zhilian Group, Hanshang Group, Lanting Jishi, Huazhong CNC 4 listed companies, is the largest shareholder of Wuhan Zhongbang Bank. He has won honors such as "National Pioneering and Priority Grassroots Party Organization", "China Charity Award", "National Advanced Private Enterprise in Employment and Social Security", and "National Advanced Private Enterprise in 'Ten Thousand Enterprises Helping Ten Thousand Villages' Targeted Poverty Alleviation Action". The chairman and founder of Zall Holdings is an inspirational figure from Wuhan UniversityYan Zhi
First, the rise of the grassroots
Yan Zhi was born in a small mountain village in Luotian, Hubei, and his family was not wealthy. His father was a carpenter, and his mother took care of him and his siblings at home.
Despite his poor family, Yan Zhi developed a strong interest in literature from an early age. He especially likes to read Mr. Jin Yong's martial arts**, which not only made him feel the pride and ambition of the children of the rivers and lakes, but also inspired his dream of becoming a great writer.
When he was in middle school, Yan Zhi and a few like-minded friends formed a literary club, named "Green Forest Society", which means that they have pride and ambition and the spirit of chivalry. They often write together, exchange writing experiences, and try to create their own works.
Yan Zhi's teacher recognized their talent and enthusiasm, encouraged them to read and write more, and provided them with some guidance on literary creation. In the summer of 1988, he was successfully admitted to the School of Information Management of Wuhan University.
However, when Yan Zhi was 16 years old, his father suddenly fell ill and could not continue working. As the eldest son in the family, Yan Zhi had to give up his studies and take over his father's job to support the family. This was a huge blow to him, as he knew that his literary dreams were going to be put on hold for the time being.
The then dean of the School of Information Science of Wuhan University, after learning about Yan Zhi's situation, was unwilling to let such an outstanding student drop out of school, not only introduced various part-time jobs inside and outside the college for him to earn a salary, but also opened a green channel in the college to ensure that Yan Zhi could use his free time to earn credits.
With the help of the academy, Yan Zhi began a hard life of studying and working. He worked as a caretaker, builder, porter, waiter, and other jobs, and he was exhausted every day. Despite the hardships of life, he still insists on writing and constantly honing his literary skills in his spare time.
After years of hard work and accumulation, Yan Zhi finally ushered in a turning point in his literary career. His poetry works have gradually been recognized and praised by the literary world, and he has made some friends and seniors in the literary world. With their encouragement and support, Yan Zhi began to focus more on literary creation and tried to publish his own works.
2. Swim against the current
Over time, Yan Zhi's literary career gradually became successful. His poems, ** and other works have won many literary awards, and he has also become one of the high-profile writers in the Chinese literary scene.
Later, with the rise of mainstream TV and other mainstream **, the proportion of magazines in people's lives gradually decreased. Yan Zhi's magazine was greatly affected and was eventually forced to suspend its publication. This was a heavy blow to the young Yan Zhi, because he loved literature deeply and put a lot of effort and passion into this job.
However, Yan Zhi was not crushed by the predicament. He understands that in order to gain a foothold in these rapidly changing times, he must reorient himself. So, he began to re-examine his interests and expertise, looking for new opportunities.
Under the introduction of a friend, Yan Zhi entered an advertising agency and started his advertising and marketing career. He is well aware that the keen insight and creative inspiration he has accumulated in his literary creation are also of great value for advertising and marketing. Therefore, he strives to integrate the charm of literature into advertising creatives to create a unique communication image for the brand.
While working in an advertising agency, Yan Zhi quickly made a name for himself in the industry with his talent and hard work. He has successfully masterminded impactful marketing campaigns for multiple brands, once again earning the trust of his clients and recognition in the industry.
However, Yan Zhi is not content to succeed in the field of advertising alone. He sees great potential in the Chinese market, especially in industries such as home appliances and liquor. So, he decided to venture into the business world and make marketing in these industries his new goal.
With the experience and contacts accumulated in advertising and marketing, Yan Zhi quickly opened up the market in the fields of air conditioning and liquor. He has a deep understanding of consumer needs, creates unique selling points for products, and captures consumers' attention through innovative marketing methods. His marketing strategy not only achieved good sales results, but also established a good reputation for the brand.
3. The echo of the heart
Around 2000, with the development of technology and changes in the market, the VCD industry began to decline. Yan Zhi's business has also been greatly affected. Faced with this challenge, Yan Zhi did not fall into despair, on the contrary, he began to actively seek transformation. He has noticed a booming real estate industry and sees it as an area full of opportunities. As a result, he began to get involved in the real estate industry, gradually gaining a foothold in the market through investment and development projects. His real estate business has not only brought him great returns, but also accumulated more business experience and resources for him.
At the same time, Yan Zhi also sees the prospects of the publishing industry. He believes that with the increasing demand for culture, the publishing industry has huge market potential. As a result, he founded the first private publishing company in Hubei, focusing on publishing in the fields of literature and art. He is committed to discovering excellent works and providing readers with a high-quality reading experience, while also providing a platform for many writers to showcase their talents.
Over time, Yan Zhi's career grew bigger and bigger, and he gradually became one of the richest people in China. However, he never forgot his literary dream. Even in the midst of his busy business career, he continued to write poetry and **. He regards literary creation as his spiritual sustenance and emotional catharsis, and expresses his thoughts and feelings through words.
In addition to literary creation, Yan Zhi also gives back to the society through charitable donations and other means. He knows that his success is inseparable from the support and care of the society, so he always has a grateful heart and does his best to help those in need. He donated money to support education, poverty alleviation and other public welfare undertakings, and provided help and care for the disadvantaged.
Yan Zhi's success story has also become an example and motivation for many people to pursue their dreams. Today, Yan Zhi has become a legend in both the literary and commercial worlds. Yan Zhi's legendary experience from literary dreams to becoming a business tycoon tells us:On the road of life, when facing challenges and dilemmas, you must be brave enough to adjust your direction and explore your potential and strengths. As long as we have firm beliefs and continue to strive to pursue our dreams, we will be able to create our own brilliant life.