Edit |Yuer Lake
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Ten years ago, AI was just a concept, and 10 years later, applications are everywhere. For example, sweeping robots in home scenes are liberating people's hands, and products such as AI smart desk lamps have also begun to assist children in learning and growing, allowing parents to save time and worry.
But at the same time, the product homogeneity of AI hardware is also very serious. The functions and experience of some AI smart hardware products are also far from consumers' expectations. Taking smart desk lamps as an example, most smart desk lamps have always been sold to protect the eyesight of teenagers and children, and their functions are very simple, and they are not as "smart" as consumers expect.
It is important to know that factors that affect a child's eyesight, in addition to light, are also incorrect sitting posture. Moreover, the factors that affect children's academic performance include concentration, study habits that combine work and rest, etc. And these pain points have not been solved by the smart desk lamp products on the market in the past. Fortunately, these market needs are being seen by technology innovation companies, and this industry status quo is also expected to be broken.
Recently, SenseTime Technology released the first smart table lamp of the SenseRobot family - Radish Light Wing Lamp, which creates a full-spectrum light source close to natural light
AI urges children to maintain a correct sitting posture, and the app generates visual reports, which can help parents easily accompany their children in learning.
Industry insiders believe that if the traditional table lamp that meets the basic lighting needs and the smart table lamp with eye protection function are regarded as table lamps 10 times, 20 times. Then, this Yuan radish light wing lamp will allow the industry to usher in the table lamp 30 times.
The smart table lamp market is in an explosive period
With the improvement of people's awareness of healthy eyes, the market performance of household smart lighting products has been improving in recent years. The category represented by the smart desk lamp has a greater market imagination space because it connects the family's desk, children's reading and learning and other scenes.
According to the latest "2023-2028 China Smart Lighting Industry Market Prospect and Future Development Trend Report" released by the China Business Industry Research Institute, the scale of China's household smart lighting market will reach 7.4 billion yuan in 2022, a year-on-year increase of 229%。
According to analysts from the China Business Industry Research Institute**, the market size of household smart lighting will reach 10 billion yuan in 2023 and increase to 13.7 billion yuan by 2024. In the context of the rapid growth of the industry, the smart desk lamp is also expected to become a traffic entrance for AI companies to cut into home application scenarios and connect related needs because of the blessing of new AI technology and the coverage of AI home scenarios and education scenarios at the same time, and even has strategic significance.
In fact, AI has infiltrated the home scene and has become a battleground for soldiers. For example, at the end of October 2020, ByteDance launched the independent education brand "Dali Education" and launched Dali Smart Lights. According to public data, the cumulative sales of this smart learning lamp have exceeded 1 million units after it was launched for 1 year. Coincidentally, at the beginning of April 2021, the NetEase Youdao Smart Learning Lamp Conference was launched simultaneously on multiple online platforms, and the market attention was also not low.
SenseTime, which has been pursuing the promotion of artificial intelligence technology to empower various industries, is also trying to supplement the consumption scenarios for C-end users through intelligent hardware products, and to form differentiated advantages with other similar products through product innovation.
Insight into the needs from the scene, so that the function of the table lamp is not just "eye protection".
High-quality products often come from deep consumer insights. The advantage of Yuan Radish Light Wing Lamp is that not only its basic eye protection function is stronger than that of the current products on the market, but also has more intelligent functions such as sitting posture AI assisted correction and sitting posture improvement.
First of all, in terms of eye protection function. The eye protection standard of Yuan radish light wing lamp is better than the national AA certification index, and it has full-spectrum natural light, fully simulates the natural sunlight effect, and has a larger illumination area. It can be comfortable and not irritating for children to use the Yuan Radish Light Wing Light.
At the same time, its light reaches the RG0 exemption level anti-blue light, which can reduce the harm of blue light. Moreover, there is no ** flash, which can effectively reduce eye fatigue. In addition, its double shading design can also prevent children from looking directly at the light source and protect eye health.
In addition, the color rendering index of this smart desk lamp exceeds RA95, which can accurately restore the original color of books and objects, and can also adjust the brightness and color temperature according to the environment to create a more comfortable lighting environment and make the color more realistic.
Secondly, with the blessing of AI technology, Yuan Radish Light Wing Lamp innovatively launched the AI companion learning function, which can intelligently correct children's sitting posture and improve children's concentration.
According to statistics from the China Child Development Center of the National Health Commission, nearly seventy percent of Chinese children have spinal problems such as hunchback, scoliosis, and unequal shoulders. In response to this situation, based on the sitting posture analysis technology of 3D joint points of the human body, Yuan Radish Light Wing Lamp accurately identifies 10 sitting postures, with an accuracy rate of more than 95%. When the child has a bad sitting posture such as left-leaning, right-leaning, and forward-leaning, a voice reminder will be used to correct the sitting posture.
Moreover, the Yuan Radish Light Wing Lamp can also analyze the eye situation through attention data feedback, remind children to rest in time, and combine work and rest. At the same time, its AI spotlight function can realize "light moves with the book", so that the book is always in the center of the aperture, illuminating the best reading position, and creating an immersive lighting atmosphere in the theater. Let children quickly enter the learning state and cultivate concentration.
In addition, the product's "AI Seat Departure Sensor" function also provides "nuanced" insight into the scene of children's reading and learning, and can automatically delay the light to turn off for 3 minutes after the child leaves the seat, which is convenient and energy-saving. And its "AI automatic dimming" function can also automatically adapt to the ambient brightness to find the light suitable for reading and writing.
It is worth mentioning that the intelligence of the Yuan Radish Light Wing Lamp is also reflected in the real-time formation of accurate visual reports through the mobile phone APP. For example, after the child uses the Yuan Radish Light Wing Lamp, a visual sitting posture report and concentration data report can be output.
Its value lies in allowing parents to have a clear view of their children's sitting posture and concentration data, and parents can easily grasp their children's learning time, learning status and interests. At the same time, by using the Yuan Radish Light Wing Lamp, AI reminders can be used to replace parents' repeated reminders, which is more targeted, and can also reduce the psychological pressure and parenting anxiety of parents accompanying students and frequently reminding children to correct their sitting posture.
It is not difficult to see through the various functions of the Yuan radish light wing lamp that this product is not only a smart table lamp with simple lighting and eye protection functions, but a more intelligent and practical scientific and technological weapon developed from the consumption scene and insight into consumer needs in the real sense, and even has epoch-making significance for promoting children's learning and healthy growth.
What kind of AI products do consumers want?
As we all know, the value of technology lies in its application, and AI is no exception. Therefore, consumers also have their own expectations for AI applications that are full of concepts: that is, they can really solve the pain points in actual learning, work, and life scenarios, and at the same time have a high cost performance, and it is best to be high-quality and cheap, rather than being harvested by merchants "IQ tax".
The author found that many table lamp products on the market are under the banner of AI intelligence, but they make consumers feel flashy. All kinds of complaints and complaints about smart desk lamps are not uncommon, and the price is very high. In particular, smart lamps with RG0 exemption level anti-blue light technology are representatives of high-end products, which is not cheap. In contrast, this Yuan Radish Light Wing Lamp has excellent AI sitting posture correction, relevant report output and other additional functions on top of the existing eye protection functions, which can be described as "increasing the amount without increasing the price".
At present, the high-end eye-care table lamp market, no blue light, AA grade, full spectrum, has become the standard. In the next step, AI intelligence will also become popular).
In the era of artificial intelligence, keywords such as "big data kills ripeness" make consumers "talk about it", and how to protect user privacy in smart products is particularly important. Especially with the gradual implementation of the "Personal Information Protection", consumers' awareness of personal information protection and rights protection is also constantly strengthened. SenseTime is also very concerned about the privacy protection of AI products, especially for children.
It is understood that Yuan Radish Light Wing Lamp attaches great importance to user privacy protection, and has adopted four strict measures to ensure privacy security: including physical masking, user-selected digital human simulation image or scene map mode, visual desensitization processing, and advanced data encryption technology, take away consumers' concerns about personal information protection, so that consumers can use it safely and securely.
In addition, when the appearance economy is prevalent, the fashion sense and science and technology sense of product design are also important decision-making factors for consumers, and they are also the added value of technology products. The "wing" design of the Yuan radish light wing lamp is full of science and technology, and it is also well received by consumers.
According to reports, the design of the wings of its main light source is inspired by the solar wing of the space station, the shape of the spotlight imitates the "water drop" cosmic probe in the "Three-Body Problem", and the bracket is like the robotic arm of the space station. Therefore, it also makes this product have a cool sense of fashion and technology.
To sum up, the AI intelligent products needed by the consumer market are more practical, more cost-effective, and at the same time have a fashionable and trendy appearance, and are safe and secure to use. In this way, science and technology can be good and people-oriented. The table lamp is moving towards the era of intelligence, which is also in line with this trend.
Conclusion
The launch of the Yuan Radish Light Wing Lamp has added another intelligent product to the SenseTime Yuan Radish product matrix that connects to a new family scene. It is expected that on the track of AI intelligent hardware, SenseTime can find more application "outlets" and places for AI, so that cutting-edge technology can truly serve the society and people's livelihood.