The spring breeze has a letter and the auspicious dragon welcomes the new year
On the occasion of the 2024 Chinese New Year of the Dragon, China CITIC Bank Credit Card optimizes the supply of characteristic financial products around the Spring Festival consumption needs of the general public, issues a New Year-themed credit card for the Year of the Dragon, creates a feedback activity that benefits the people and facilitates the people, and launches a series of discounts for consumption payment during the Spring Festival, so that users can enjoy the Spring Festival holiday of the Year of the Dragon with "warmth", and accompany the majority of users to celebrate the Spring Festival with the blessing of a better life of "I believe".
In order to continue to recover and expand consumption, the Ministry of Commerce has designated 2024 as the "Year of Consumption Promotion", aiming to further stimulate the consumer market through various measures and activities, create a strong consumption atmosphere, and provide residents with more diversified and richer consumption experiences. In this regard, China CITIC Bank Credit Card actively responds to the call of national policies, gives full play to the positive role of credit cards in promoting consumption and benefiting people's livelihood, and starts from the actual needs of residents' Spring Festival consumption, focusing on New Year's goods procurement, food and beverage, tourism, leisure and entertainment, etc., and launches feedback activities covering various consumption scenarios such as offline merchant consumption and online e-commerce shopping, so as to promote the recovery of the consumer market with multiple consumption benefits.
Ryoma spirit welcomes the new year
The Year of the Dragon Theme Card is newly released
According to the research data of a third-party organization, during this year's New Year's Festival, the GMV of "Year of the Dragon" keyword products increased by 70% compared with last year's Year of the Rabbit keyword products, reflecting consumers' love for the special zodiac sign of "Dragon". As an important symbol of traditional Chinese culture, the dragon embodies people's expectations for a better new life. In this regard, China CITIC Bank has specially launched a credit card with the theme of the Year of the Dragon - China CITIC Bank Yan Ka Long Ma Spirit UnionPay Credit Card, which continues to write a new national tide style, with Chinese red as the color tone, and the atmospheric gold calligraphy "Dragon Horse Spirit" jumps on the card surface, showing the high-spirited spirit between square inches, and at the same time delivering warm service with generous benefits.
According to reports, the "CITIC Bank Yan Karon Ma Spirit Card" combines the Spring Festival consumption scene and the characteristics of small-amount high-frequency consumption, and new users can receive up to 140 yuan of payment coupons after swiping the card consumption standard, and can also participate in the CITIC Bank credit card "9 sharing and redemption", "9 yuan to enjoy", "wonderful 365" and other special brand preferential activities, with special offers**Enjoy all kinds of consumption such as milk tea coffee, audio-visual entertainment, food and beverage of well-known brands in China, and at the same time enjoy multiple intimate protections such as flight delay insurance, aviation insurance, and theft protection insurance. Truly experience the full temperature of the new year brought by the Ryoma Spirit Card.
At the same time, in order to welcome the 2024 Chinese New Year of the Dragon, China CITIC Bank and JD.com jointly launched the "China CITIC Bank JD Plus Co-branded Credit Card (New Year Edition)", which integrates finance, JD ecology and PLUS membership rights and interests, providing users with value-added online shopping discounts and high-quality financial services. The card face is hand-painted with fun hand-painted dragon posture, expressing the good wishes of the auspicious dragon to welcome the new year and bless the world. The newly launched New Year Edition series, three pallets "Dragon Fortune Head", "Purple Qi from the East", and "Golden Crown" are available for users to choose and customize, giving the Year of the Dragon a festive and auspicious meaning.
During the event, new users of China CITIC Bank JD Plus Co-branded Credit Card (New Year Edition) can apply for 1 JD Good Luck series blind box for free when opening the card. In addition, after the user binds JD Pay to meet the consumption standard, he can receive up to 2 years of JD PLUS membership annual card for free, and enjoy special membership rights and interests such as shopping rebates, free postage, 95% off JD shopping, and reading VIP annual card.
Spring Festival travel, purchase New Year's goods full discount
Welcome the New Year in full swing
In order to further play the role of credit cards in promoting consumption and expanding domestic demand, China CITIC Bank Credit Card gives full play to its advantages in the "life + finance" ecological platform, goes deep into key scenarios, links with high-quality merchants, covers the all-round needs of "food, housing, transportation, travel, entertainment and shopping", creates a variety of preferential benefits, promotes the continuous heating up of the Spring Festival consumption boom, and adds warmth to the majority of consumers.
In order to meet the travel needs of the majority of users such as traveling and returning to their hometowns during the Spring Festival, focusing on diversified transportation modes such as airplanes, railways, and self-driving, the "Wonderful 365" brand campaign of China CITIC Bank Credit Card has joined hands with Fliggy, 12306, Sinopec and other national cooperative merchants to carry out a full discount on travel consumption, and the maximum discount of up to 88 yuan can be randomly reduced if you pay more than 200 yuan. At the same time, users charge in the stars, small orange charges, weekly.
3. 25 yuan off for 50 yuan or more on Saturday.
In addition to the preferential activities in the travel scene, the "Wonderful 365" activity combines the national top brand merchants such as fresh fruits, retail convenience, coffee and tea, and leisure snacks to create a weekly campaign.
3. Enjoy a 5% discount on Saturdays. Among them, in order to meet the strong demand of users for buying New Year's goods during the Spring Festival, China CITIC Bank Credit Card has launched a full discount activity in supermarkets such as Hema Fresh, Metro, BLT Boutique Supermarket, and OLE Boutique Supermarket, with a random discount of up to 88 yuan every day over 200 yuan. In addition, in stores across the country such as Baiguoyuan, BESTORE, Yonghui Supermarket, and Pupu Supermarket, users are weekly.
3. On Saturday, you can get a discount of 25 yuan if you spend 50 yuan.
Up to now, China CITIC Bank's credit card featured brand activities "9 Sharing and Redemption" and "Wonderful 365" have been comprehensively upgraded, focusing on people's livelihood consumption scenarios such as catering, supermarkets and refueling, building a characteristic merchant ecology, and cooperating with leading brand merchants across the country to carry out activities such as full discounts, which have covered more than 180,000 stores across the country.
Spring returns to the earth, and the dragon dances. In 2024, China CITIC Bank Credit Card will continue to focus on the country's policy guidelines for expanding domestic demand and promoting consumption, practice the concept of "finance for the people", give full play to the ecological advantages of financial services, optimize the supply of characteristic financial products, and create feedback activities that benefit the people and facilitate the people, so as to meet the financial needs of users such as convenient payment and consumer credit in an all-round way with warm financial services brand proposition.
ENDS).