The biggest problem in the tourism industry is that there are always businesses who take consumers for fools, before the epidemic and after the epidemic, and klook is one of them.
When a friend talked about klook before, he said that this was a platform for financing "piling up garbage products", and I didn't believe it at the time. After all, people have raised seven rounds of financing, claiming to be listed at any time, how can they be junk products. It wasn't until I went to Bali a few days ago that I happened to know a little bit about surfing, and then looked at the products on klook, and I believed it.
Open the Bali surfing on the klook platform, almost all of the products you can see are products with a unit price of less than 100 yuan, and some are still 2-hour package prices, which are basically 50-60 yuan per hour. The product descriptions inside are very rich, such as 1-on-1 personal training with experienced coaches, so that you can quickly master surfing skills;Provision of clothes and boards;And high quality**.
For any tourist who doesn't know how to surf, the first reaction must be that it is very affordable. 100 yuan for 2 hours, you can take pictures, and you can learn surfing skills, and if you miss it, it is a loss.
What are the facts?For a product of this price, a few locals, with a few broken boards, in broken English with a thick accent, teach a few balancing moves on the shore, and then let the tourists go to the sea on their own. Of course, this so-called local "coach" will take a few photos of tourists on the shore, but the level is the kind of girl who is picky, she may have to be angry on the spot, and to be honest, the photography technology is not as good as the tourists themselves to take pictures of each other.
So what can you learn in two hours?The answer is that you can't learn anything. Because these "coaches" simply don't have the ability to teach, they don't have an SOP process. The so-called two hours of dry goods teaching time is not much, most of the time is for tourists to entertain themselves.
So what is the origin of these "experienced surf instructors" who are advertised on the klook platform?In fact, it is the "beach boy" in the eyes of the locals, and it can also be called "wild coach", most of whom are unemployed vagrants. I know how to surf, I usually wander on the beach when I have nothing to do, drink beer when I have money, and bask in the sun when I don't have money.
These people are absolutely incompatible with the words "professional" and "coach", but it is precisely these people who flood the Klook platform that make unclear tourists and the public more and more prejudiced against surfing.
If it is in China, such non-professional coaches will be reported and banned sooner or later, and unprofessional professors are likely to encounter life-threatening situations after tourists go to the sea. And klook is the advantage of a high emperor, and no one cares about the local area. In fact, Bali has always been a surfing destination, with many international surfing experts coming and many certified instructors.
At present, the only internationally recognized and universal surf instructor certificate is:isa
InternationalSurfingAssociation), which requires a high level of skill, such as the ISA Level 1 Surf Instructor Certificate, must have an intermediate level or above (at least 800 hours of surfing time), ride waves above one meter, and be proficient in forehand and backhand waves and the technique of accelerating on the wave wall.
Of course, the fees for this kind of coach are very different from those of the "beach boy". Generally, instructors who hold an ISA first-class surf instructor certificate charge about 500 yuan for hours, and most of them have their own surfing schools, even if they are ordinary instructors, they charge 200 yuan for hours. However, they have professional SOP traffic, teaching process. Although **higher, the skills you can receive in one class hour will not be learned with the same ** in "beach boy".
For example, to learn Lu Chong, under the guidance of a professional coach for an hour and a half, students can get on the board + glide + steering, but unprofessional or self-taught "wild coaches" will only send you bruises. Just like in "East Evil and West Poison", do you believe in a killer who has shoes to wear, or do you believe in other killers who don't have shoes?
Moreover, these "beach boys" on Bali beaches also have the most fatal problem - their hands and feet are not clean, and it is normal for female students to be taken advantage of by "groping pig hands", and it is difficult to protect their legitimate rights and interests if they really encounter them.
It is precisely because of the existence of a large number of these low-cost but unprofessional "beach boys" on the klook platform that many professional coaches shy away from this platform, on the one hand, because professional coaches have a fixed source of customers, and there is no shortage of students by word of mouth among students, on the other hand, they do not want to fall into the competition with low-cost "coaches", and they have to be commissioned by klook.
And klook looks as if it has built a platform for the "beach boy", but in reality the "beach boy" doesn't take klook seriously, and if you spend a day or two on the beach in Bali, you will find a rather embarrassing hot knowledge. It's much cheaper to find a "beach boy" on the beach than on klook.
This kind of cheapness is not just to save commissions, but also because they themselves sit on the beach every day and have nothing to do, pick a time when they have no business, how much money to give him, he will teach you, and will walk you through the process on klook.
So this matter will be found until now, in this kind of product, klook is a second-class dealer who relies on poor information and empty gloves and white wolves, and he doesn't even bother to make a show of quality control.
Is there value in such a product service?No. To exaggerate, the threshold of his intermediary value is not as good as one or two real tourist guides on Xiaohongshu, and it is better for tourists to go to the beach for 10 minutes in person.
According to Klook's own words, "We are committed to overcoming the problems of highly dispersed and fragmented destination tourism resources, exploring local high-quality attractions and special activities, so that every traveler can easily discover the local wonders, book fun simply and conveniently, and enjoy the richness and joy of exploring the world." We've launched a lot of fun in-city activities, such as craft beer tastings, and lots of outdoor activities and services, such as rock climbing, skateboarding, hiking, or camping, to create a more fun experience. ”
Indeed, spending 1-2 hours with a non-professional surfing instructor on the beach in Bali, and worrying about the risk of being "rubbed with oil", is indeed a "chic" experience, but anyone who has encountered it will never want to experience it a second time. Of course, it is difficult to judge the quality of the Klook platform from the products in a certain place, but it is not appropriate to take a peek at the leopard, the product quality is not strictly controlled, there are risks, and the risks are passed on to the platform consumers. Perhaps in other destinations on klook, there are many products with similar attributes.