The consumables industry is one of the first IT industries in China to enter the comprehensive marketization and internationalization. Since the end of the 90s of the last century, the consumables industry, which has experienced full market competition and industrial baptism, now has a series of international competitive advantages. In the face of the complex industry environment, Aistar has set its first goal: to set an example for Chinese printing consumables companies. Adhere to the high-quality route.
Any industry, any enterprise may be short-lived, and Aistar is well aware of this truth. Therefore, the company resolutely decided to take a digital and intelligent brand marketing strategy. The big waves sweep the sand, the essence must be left, the incremental market, who is the master of the ups and downs? The test of industry reshuffle is gradually approaching, but Aistar enterprises are heading towards the road of headwind development.
Customer Name: Shenzhen Aisda Office Consumables***
Industry category: office stationery
Shenzhen Aisida Office Consumables (hereinafter referred to as "Aisida Enterprise") is a professional manufacturer of modern office consumables integrating professional R&D, production, sales and service and a national high-tech enterprise in China. The company has its own 18 production lines and packaging lines, with a monthly output of 600,000 toner cartridges and 1 million accessories. Its brands include ASTA, ACO and Aisda, and it has more than 90 ASTA and ACO brand merchants, and has set up 6 overseas branches in Mexico, Dubai, Myanmar, Colombia, Vietnam, Saudi Arabia, and in May 2019, Guangzhou branch was established.
[Core pain points].
The incremental market exerts reverse pressure, and the task of enterprise customer acquisition ushers in a bottleneck period
In order to improve the efficiency of customer acquisition through all channels, the person in charge of Aistar chose to increase the budget investment, but the results were not satisfactory to him, he believed that the so-called customer acquisition method based on the principle of reducing costs and increasing efficiency seemed too idealistic. There are too many intermediate links in the traditional customer acquisition channels, which eats up too much of the company's budget, and the business opportunities obtained by "spending huge sums" cannot be efficiently converted. Aistar Enterprise has fallen into a bottleneck period of customer acquisition tasks.
Solution
**Big data linkage performance team helps enterprises to efficiently acquire customers
According to the survey, most office consumables companies are facing similar problems, such as: the huge investment in corporate promotion costs, and the increasing difficulty of obtaining customers; The customer base is too scattered to accurately target customers; Know the target customers of the enterprise, but there is no way to contact key people; Caught in the buyer choice war, it is impossible to distinguish which are reliable high-quality buyers, etc. The root cause of these problems lies in the lack of a path and strategy for enterprises to actively develop customers. Based on this, the Financial Alliance Business Group suggested that in the form of product demonstrations, ESDA enterprises should start with specific functional modules to completely change the customer acquisition thinking.
First of all, the business team is ready to carry out a focused demonstration of Aisda enterprises, and explain the [Discovery] module in the Fumeng system in detail, which aggregates the three main customer acquisition channels of the Fumeng system, which are ** big data, global customer search and AI intelligent customer recommendation. Among them, the ** big data covers the import data of 60 countries and the export data of 47 countries, involving the data of 40 million+ buyers from as many as 200 countries, which can effectively expand the customer flow pool of Aisda enterprises.
At this time, the person in charge questioned, would such a large-scale search consume too much time and cost? In this regard, the business manager answered his doubts, the system supports the search for qualified target customers through keywords, including HS code, product keywords, buyers, ** merchants and other content, at the same time, users can also combine these keywords to narrow the search scope.
The same way of searching for customers is also applicable to the global customer search function, this module has successfully integrated 80 million enterprises 100 million social media accounts, 32 mainstream search engines in one, enterprises can combine the procurement cycle of the target customer, the upstream and downstream of the chain, the purchase of goods, the change of business and other situations to judge the customer's advantages and disadvantages, so as to select more transaction value of high-quality customers. In addition, when the salesman is busy with other work content, the system can also be arranged to find similar customers independently when it is silent, the operation method is very simple, just set the attribute conditions in the background in advance.
After the active customer acquisition lifeline of Aisda Enterprise was completely opened, the person in charge of Aisda began to draw inferences from one case to another. He said that in addition to the [Discovery] module, he will also focus on using the [Workbench] and [Sales Management] functions, the former can fully understand the work dynamics of the salesman, and the latter is very useful in supervising whether the inquiry is followed up in a timely manner. We also hope that with the strong empowerment of Fumeng Software, Aistar Enterprises will compete with the incremental market and occupy their own highland. For more examples of foreign trade business management software, please search for Fumeng Software.