So how to do a good job in the big health (medicine and food homology) industry?
There are a few points to share with you:
Clause. 1. Become an "expert".
To maintain the Jedi professionalism of their products or services, what attributes it has, what problems it can solve, to be absolutely professional, focused, and concentrated, because consumers are willing to establish links with "experts", are willing to listen to the opinions of "experts", and buy products recommended by "experts".
Clause. Second, we must do a good job of "character design".
According to the attributes of your own products or services, do a good job in the design of "accurate persona", and don't do the routine of health care products in the past few years to "fool" consumers, which will not put yourself on the verge of "walking a tightrope", and will not be able to gain the trust of the "people";
Clause. Third, it is necessary to manage the "private domain" well
The public domain is used for drainage and publicity, that is, to do a good job in the first two points, the private domain is the "key" to the management of customers in the big health industry, and it is necessary to introduce the target and purchase customers into the private domain, maintain it attentively, operate it carefully, do a good job in after-sales, and establish long-term trust, so as to generate long-term repurchase.
Basically, we do a good job of three points to understand the product to be professional, to operate a good persona to establish a good trust, to do a good job in the private domain to maintain a good customer, it seems simple, but there is a lot of work to be done behind it, how to go to the "extreme", welcome everyone to learn together, grow together, and achieve a career together. What do you think, welcome to leave a message!