"Beauty" has become a rigid demand of some consumers, and the related industrial chain continues to extend ......
The economic track of appearance is hot, and the output value of appearance is accelerated
In recent years, with the improvement of residents' consumption capacity and the change of consumption concepts, "beauty" has gradually become a rigid demand for some consumers. The value industry chain continues to extend, various emerging consumption scenarios continue to emerge, and the output value of the beauty economy is becoming more and more sufficient.
After the Spring Festival, there was a "nail removal fever" in the nail salon, and a nail technician laughed and said, "The year before the year is an endless nail piece, and the year after the year is an endless nail removal." This is a continuation of the pre-holiday "nail orgasm".
Just like doing nail art, buy new clothes, perm and dye your hair, and do medical beauty ......At the important New Year's moment, people will always choose to dress up themselves, which also makes the appearance economy look particularly prosperous during the Spring Festival of the Year of the Dragon.
It is a series of consumer industries that have developed around appearance that meet consumers' pursuit of beauty. The most common are beauty and skin care, hair and body, medical beauty and fitness and other industries. With the improvement of residents' consumption capacity and the change of consumption concepts, "beauty" has gradually become a rigid demand of some consumers, the value chain of beauty has been continuously extended, and the output value of the beauty economy has become more and more sufficient.
The track of appearance products is hot.
Recently, the reporter walked into a large shopping mall in Beijing, and the counters of cosmetics, shoes, hats, clothing, jewelry, etc. were crowded, and people were choosing their favorite beautiful things.
A beauty product salesman told reporters: "From the initial oil-based nail polish, to the later tear-off nail polish, to the latest popular nail stickers in the past two years, the products that make nails beautiful are endless, constantly updated and iterated." ”
In order to meet the increasingly diversified and personalized consumption needs of consumers, the iterative upgrading of beauty consumer goods has been accelerated, and various subdivisions have been rising. At the same time, it is gradually showing a trend of product technology and lightweight form. For example, the hot sales of home beauty instruments and home hair removal devices allow consumers to DIY at home and achieve basic beauty and body care.
Commodities continue to be new, consumers continue to be excited, and the cosmetics market remains hot. According to the "2024-2025 Research Report on the Operation Status and Development Trend of China's Cosmetics Market" released by iiMedia Consulting, the market size of China's cosmetics industry will be about 516.9 billion yuan in 2023, a year-on-year increase of 64%, which is expected to increase to 579.1 billion yuan in 2025.
All localities are also actively seizing the east wind of the appearance economy and promoting the transformation of appearance into output value. Taking Shandong as an example, aiming at the development of the cosmetics industry, Shandong put forward the "Beauty Shandong" plan to open up a new track of economic development for beauty products.
Shandong Pingdu has tapped business opportunities from the false eyelashes favored by female consumers. Initially, there were only two or three single styles of false eyelashes, but nowadays, Pingdu's daily false eyelashes such as "Sunflower", "Baby Bend" and "Fairy Hair" have their own characteristics. According to the material, length, curl, and use scenarios, there are thousands of varieties. At present, the output value of Pingyu eyelashes has exceeded 10 billion yuan, becoming the vane of the national and global eyelash industry market.
Appearance services are developing rapidly.
In addition to buying beauty products, more and more consumers are keen to make themselves beautiful through nail and eyelash art, medical beauty, personal training and fitness services, and beauty services have become one of the emerging growth points of the current service industry.
Hu Yan (pseudonym), a 35-year-old woman from Chongqing, is a "fashionista" who goes to the hairdresser every three months on average to get her hair done and has a medical beauty program every two months. Hu Yan said that everyone has a love for beauty, and with the growth of age and changes in physical condition, she is willing to spend more to fill the "shortcomings" of appearance.
At present, the medical aesthetic service industry is developing rapidly, and gradually expanding its territory, sinking into the male market and third- and fourth-tier cities. Before the Spring Festival, Zhao Zhouyi (pseudonym) from Dezhou, Shandong decided not to wait and see anymore and did an injection medical beauty project. He told reporters: "I hope that 40 years old is a little far away from me." He believes that moderate medical aesthetics can not only improve his appearance, but also improve his self-confidence, which can make him look better in life and work.
In the past 2023, many service industries related to the beauty economy have handed over considerable answers. According to the 2023 China Medical Aesthetic Industry Insight Report released by Deloitte and Allergan Aesthetics, the size of China's medical aesthetic market is expected to exceed 200 billion yuan in 2023.
According to the "2023 Beauty and Body Industry Development Report" released by Meituan, in the first eight months of 2023, the store opening rate of the beauty and body industry was 25%, and the store opening rate on the Meituan platform was 551%, a record high in the past 5 years, far exceeding the 169%。
The growth of practitioners' store opening rate and confidence reflects the large market space of the beauty economy service industry in the future, and shows the huge potential of the beauty economy.
The beauty economy unlocks more consumption scenarios.
With the continuous improvement of consumers' awareness and pursuit of appearance, appearance consumption is no longer the patent of young people and women. With the change of consumption concepts, the beauty economy has gradually broken through consumption scenarios such as beauty and beauty, unlocking more consumption scenarios, and the consumer demand in many fields such as beauty software, appointments, and fitness has grown rapidly.
Ms. Zhang, who is nearly 50 years old, is passionate about taking commemorative photos of tourists. During last year's National Day, she spent 400 yuan on a one-hour appointment service in the Aranya Scenic Area in Qinhuangdao, Hebei Province. She posted a selection of several ** photos to the circle of friends, and said with satisfaction: "I have taken a professional effect that my accompanying relatives and friends can't shoot, and I will find similar appointments for travel in the future." ”
In recent years, the consumer demand of "beautiful scenery and beautiful people" has become increasingly obvious in the cultural tourism market. Go to Xi'an to wear Hanfu to check in, go to Fujian to wear hairpins to take pictures, and wear national costumes in Yunnan to take vlogs ......Tourists wearing traditional costumes and national costumes in major popular scenic spots are in groups, and relevant content on various social networks is endless, and the traditional clothing and apparel industry continues to grow and develop. A group of beautiful photos, a **, a scenic spot, and an industry with heat are frequently staged.
Some experts said that at present, the consumption scene of the beauty economy is constantly expanding, and it has developed from "low-frequency" and "high-consumption" such as traditional skin care and beauty and medical beauty to "regular" and even fixed daily consumption, which has begun to be deeply integrated into people's lives and become a rigid demand. The emergence of more consumption scenarios will further promote the upgrading of the quality of beauty consumption. (Reporter Zhang Qian).
*:Worker**.