Sending blessings on the first day of the Lunar New Year is a traditional custom in many parts of our country, and the dress of New Year's greetings has also attracted special attention this year. Big data analysis found that from January to the present, the search volume for the word "New Year's dress" on ** has increased by 5% year-on-year6 times, and the search volume of "national style girls' New Year's clothes" increased by 7 year-on-year4 times.
Among the various New Year's clothes, "Hanfu", especially children's Hanfu, is favored. From the Song Hanfu, the Jin Hanfu, to the Ming Hanfu, from the bijia, the skirt, to the curl, the cloud shoulder, and the cloak all appeared in the mothers' shopping carts, and they equipped the babies from head to toe, perfectly restoring the charm of Hanfu.
In addition, "horse face skirt" is also popular all over the country this year, and since January, the search volume related to "girl horse face skirt" has increased by nearly 40 times year-on-year.
With gorgeous colors and exquisite patterns, many parents have specially prepared a national style horse-faced skirt set for their children this year, which is not only thick and warm, but also festive and cute.
The three-dimensional New Year's red envelopes with special technology are loved by consumers.
During the Spring Festival, for children, collecting New Year's money is one of the most anticipated things, and Pinduoduo's data shows that this year's red envelopes with New Year's money have more new styles.
The three-dimensional New Year's red envelopes with color printing technology and bronzing texture are loved by more consumers, and the number of orders on the shopping platform has increased by more than 5 times year-on-year. "Dragon Luck Head", "Living Dragon and Tiger" and "Year of the Dragon" are high-frequency blessings printed on the creative red envelopes for the New Year.
In the month before the festival, the search volume of "lantern festival" and "temple fair" increased significantly.
During the Spring Festival holiday, many people choose to enjoy the lantern festival and visit the temple fair with their families. Meituan data shows that the search volume of "lantern festival" and "temple fair" increased by more than 7 times month-on-month in the month before the holiday, and the popular search cities are Zigong, Beijing, Chengdu, Shenyang, and Shanghai, among which "Zigong Lantern Festival, Ditan Lantern Festival, Dong'an Lake Lantern Festival, Yuyuan Lantern Festival, Xi'an City Wall Lantern Festival, Qinhuai Lantern Festival" and so on are all popular places in the search.