There are less than 10 days left before the Spring Festival stalls officially start on February 10. There are a total of 8 movies competing for the audience's attention during the Spring Festival this year, and these movies are quite close in strength, and there is no obvious gap like last year's Spring Festival file "The Wandering Earth 2", so the competition will be very fierce and enter the white-hot stage early.
This Spring Festival movie has obvious layering
This Spring Festival stall is really "drought of drought and waterlogging of waterlogging", "Hot and Hot" and "Flying Life 2" are far ahead, and their respective box offices have exceeded 2 billion yuan, ranking first and second respectively in the Spring Festival box office list.
followed by "Bear Infested: Reversal of Time and Space" and "Article 20", both of which also exceeded 1 billion yuan at the box office, ranking third and fourth respectively.
and then "Let's Shake the Sun Together" and "Mr. Red Carpet", the total box office of these two films has not yet exceeded 100 million yuan, which can be regarded as the two biggest "cannon fodder" in the Spring Festival.
Because of the unsatisfactory box office results, "Let's Shake the Sun Together" announced its withdrawal from the Spring Festival file early and postponed it to March 30 to be released again. Therefore, it has become the second film to withdraw from the Spring Festival file and be re-screened halfway after "Chinese Ping Pong" in 2023.
When "Let's Shake the Sun Together" announced its withdrawal from the Spring Festival file, the audience was not surprised at all, because the box office performance of this film was indeed poor, and the subject matter was indeed not suitable for the happy Spring Festival file for the family. At this time, some people said that it seems that "Mr. Red Carpet" is not far from being withdrawn.
In contrast, the performance of "Mr. Red Carpet" is not as good as "Let's Shake the Sun Together" in all aspects, and "Mr. Red Carpet" is inferior in terms of box office results and audience reputation. So it seems that it should also opt out and escape from this competitive moment.
Mr. Red Carpet retreated, which was unexpected and reasonable
At the end of the Spring Festival, "Mr. Red Carpet" officially issued a statement saying: "The film will withdraw from the Spring Festival file and re-select the schedule to meet everyone." At present, the new schedule has not yet been determined. Sure enough, when the Spring Festival file was about to end, "Mr. Red Carpet" officially issued a statement saying: "The film will withdraw from the Spring Festival file and re-select the schedule to meet everyone." At present, the new schedule has not yet been determined.
When the withdrawal was announced, the total box office of "Mr. Red Carpet" had just exceeded 80 million yuan. And it is said that the total investment of this film is as high as 2600 million yuan, the loss seems to have become a foregone conclusion, even if the file is withdrawn and then finalized, it is difficult to make a big difference.
Here's why:
1) Andy Lau's Law.
The most important thing is that "Andy Lau's Law" is no longer good, and Andy Lau's movies have failed to create a relatively considerable box office result in recent years.
The so-called "Andy Lau's Law" means that Andy Lau's movies are not very satisfactory at the box office during the schedule, and after the schedule, they will accumulate and surpass in many aspects, and the final box office is okay. Just like 2021's "The Crowd" is like this.
But in recent years, this phenomenon has not happened to Andy Lau. The daily box office of "Mr. Red Carpet" is getting less and less day by day, and the box office of other movies can exceed 100 million, but it is only a few million.
2) The box office "hit the street".
Mr. Red Carpet was released for 7 days, and the box office was less than 100 million, and director Ning Hao once said that the box office doesn't matter what he wants to do, what he wants to do is a movie. But judging from the news of the announcement of the withdrawal of this film, no filmmaker doesn't care about the box office of his film, and the box office results are the motivation for them to persevere.
3) The subject matter does not match.
The withdrawal of Mr. Red Carpet marks the end of an era of relying on actors and plots to get the box office, and now the movie has entered the era of relying on popularity and publicity to become a big hit.
4) Fierce internal competition.
The Spring Festival is one of the most important schedules in the film market, and the competition has always been fierce, and it is particularly important which movie can get one more schedule. A few days before the Spring Festival in previous years, the major films are fighting to see who has a stronger distribution ability and can get more films. However, the fierce competition in the market has also made the audience's choices more diverse, and it is not easy for a film to stand out.
5) The filmmaker's distribution ability and the unspoken rules of the industry.
The first is the background and strength of the distributor, and whether they can create enough "deterrent" for theaters and theaters to meet their film scheduling needs.
The second is the unspoken rules in the industry. For example, in previous years, the distributor usually gave the theater some "benefits" of the scheduling fee, which is equivalent to giving the theater a reassurance, even if the attendance rate of the scheduled film does not meet expectations, the theater's loss can be compensated for through the scheduling fee.
Summary
Previously, director Ning Hao was trying to speak for the theater and the audience while fighting for his own rights and interests for "Mr. Red Carpet".
But does it really work?
I think at least the first two days of the Spring Festival are useless, whether the back is competitive or not, it depends on the quality of the movie itself, the Spring Festival is an era of reunion, easy-to-understand comedy reunion films, it should be the mainstream!