"Supporting domestic products" has become the shopping concept of current consumers. This has also made many domestic brands such as Huili, Bee Flower, and Yu Meijing open the "mutual aid mode".
But at the same time, there are also many foreign brands that take advantage of consumers' pursuit of domestic products and make a lot of money.
The end of the year is approaching, and you should also keep your eyes open when buying domestic brands. Take a look at a few of these brands you've bought below!
In the past, Lotus monosodium glutamate can be said to be loved by people at that time because it was safe to eat and close to the people.
Just when everyone rushed to buy, "Totole" successfully intercepted the production of Lotus monosodium glutamate.
As a "pseudo-domestic product", Totole can be said to have tried its best to please consumers, not only spreading rumors that Lotus has many MSG additives, but also saying that it is not conducive to human health.
Just after Totole was ** a foreign brand, everyone's eyes were on the body that criticized it.
So far, it has not only lost a good domestic brand of Lotus monosodium glutamate, but also made monosodium glutamate, an ingredient used as a seasoning ingredient, more in short supply.
Not only is MSG difficult to buy, but even the edible oil that is often eaten in daily life has fallen into the "pseudo domestic product" turmoil.
When it comes to "Arowana", it must be the first choice for many families to stir-fry and cook.
Just in 2022, the sales volume of Arowana products will reach 257.5 billion, and such a high profit is a good thing for the development of the Chinese market.
But who would have thought that even the oil that everyone is competing for, the company behind it is not China, but Singapore.
In the early 80s, due to the imperfection of the product chain, the process of buying edible oil was very complicated, and every household had to carry plastic barrels to the grain and oil store to buy.
Not only are these bulk oils unhygienic, but they are also of varying quality.
At this time, Guo Henian, the CEO of "Arowana", invested in "Kerry Grains and Oils", which gave birth to the first batch of plastic bottled oil.
This made it convenient for people who struggled to queue up every day, and Arowana became a household name at the time.
Later, Arowana also appeared in CCTV advertising and was also labeled as a "national brand plan".
Not only that, Arowana also applied in 2018 to become a brand sponsor of the Tokyo Olympics four years later.
Such a large-scale publicity makes all consumers think that Arowana is a Chinese brand and must support domestic products.
Just when Arowana exploded, it was revealed that the big company behind it was not in China, but abroad.
As soon as the news came out, the Chinese people said that this was fake news, how could it be that the edible oil that had been eaten all this time was not produced and sold by China.
The Chinese toothpaste that has been used for decades is also a foreign-funded product? I believe that countless people who have heard this answer have the same question.
It turns out that Chinese toothpaste is indeed not a domestic product, it just has a very loud Chinese name.
In 1954, Shanghai Fuxinhang Toothpaste Factory launched a new toothpaste, which is "Chinese toothpaste".
At first, Zhonghua toothpaste was only one of the tens of millions of toothpaste brands, which did not attract the attention of consumers.
However, after the alliance between Fu Xin Hong and China Chemical Industry Society, not only the production process of the toothpaste itself was improved, but also the packaging of the formula of the Chinese toothpaste was upgraded.
It was then gradually accepted and slowly introduced into supermarkets.
The development of Chinese toothpaste can be said to have accompanied the growth of several generations, and has also survived the changes of several times.
Although its outer packaging has changed again and again, the four big characters of "Chinese toothpaste" have basically not changed.
In 1986, it was selected as one of the "Trusted Products".
In this way, isn't Chinese toothpaste a local product in China? This has to mention the turning point that occurred in 94.
At that time, Unilever, a foreign-funded group, took a fancy to the value of China toothpaste and decided to purchase China toothpaste for 17 million yuan.
In the face of such good development prospects, is Fu Xinxing willing to give away Chinese toothpaste?
I didn't expect Fu Xinxing to really agree.
Because they knew that products such as toothpaste fluctuated greatly under the fluctuations of the market at that time, and the entry of many foreign industries would inevitably monopolize Chinese brands.
If you still face the risk of acquisition in the end, why not make a move now and make a commercial brand that other countries can't monopolize?
Facts have proved that this foresight of Fuxin Bank is correct, although it has lost a good brand, but it has also ushered in a larger market space.
Dabao's growth history can be said to be very long, and I believe that it is no stranger to people born before the millennium.
When I was a child, when it was cold, the adults in every household would take out a bottle of Dabao to paint the children's faces and wipe their hands.
Of course, Dabao is not only close to the people, but also has the effect of not losing the current big-name products.
At that time, Dabao was indeed a must-have product for every company, so the sales volume was also at the forefront of the market.
Such a product with a sense of age must not be a "pseudo-domestic product".
Of course, Dabao in the 90s is indeed still a member of the ranks of domestic products, and its manufacturers are in Beijing.
It was not until 2008 that Dabao was acquired by Johnson & Johnson of the United States when it broke away from domestic products, and it completely disappeared from the ranks of domestic brands.
At that time, Dabao was bent on going abroad and being noticed by more people, so he was always looking for a way to make a living.
Of course, some people say that Dabao agreed to Johnson & Johnson's financial assistance in order to introduce foreign-funded enterprises.
Whatever the purpose, the memory of the domestic products belonging to Dabao is forever fixed before the millennium.
Dabao, who thought that he could rely on the support of the United States, gradually declined after the acquisition, not only did the sales not as high as before, but also the popularity became lower and lower.
It wasn't until it was finally replaced by countless new domestic brands that Dabao eventually disappeared.
On the yogurt shelves, there must be a drink called active probiotics that promotes digestion - Yakult.
The launch of Yakult can be said to have attracted the attention of many young people and children.
If you have eaten too much and have lost your appetite recently, drinking a bottle of Yakult can solve the burden on your stomach.
However, Yakult, which quickly took over major supermarkets, is not a domestic brand, and its origin comes from Japan.
In 2022, Yakult flowed from Taiwan to Chinese mainland, successfully standing out from many beverage brands.
With a single-day sales volume of more than 60,000, it has gained a firm foothold in the Chinese market under the strong purchasing power of the Chinese people.
In fact, the concealment of Yakult can be said to be flawless. A small bottle with a striking red Chinese font.
The reason why it can have a lot of influence in the Chinese market is that the concept of product design itself is very in line with the needs of consumers.
As a time-honored brand in Japan, Yakult focuses on caring for people's gastrointestinal health, which has become a brand favored by the majority of consumers.
But why can such a foreign brand defeat so many domestic products and be trusted by domestic consumers?
In fact, people didn't notice it at first, and it was only marketed on TV commercials to tell the audience what exactly the drink does and what it does.
With the passage of time, many consumers began to buy with the mentality of trying.
Over time, those consumers who felt that it had an effect after drinking began to introduce it to their friends, and slowly Yakult was accepted by the domestic public.
In addition, many bubble tea shops have also begun to launch Yakult co-branded products, which are deeply loved by young people.
Since they don't want to spend money to buy a drink of more than 20 yuan, many consumers have gone to find recipes and posted the ingredient list on different platforms.
Yakult has appeared in the ingredients list many times, and gradually there are more and more consumer groups.
Since it has been promoted by domestic consumers many times, the origin of Yakult is naturally mistaken for being made in China.
That's why so many consumers are willing to buy.
Tea culture can be said to have a long history in China.
Generally, Chinese people will rush to buy it when they hear that there is a good tea industry, or when people who lose fat hear about tea with zero additives.
Therefore, the emergence of "Suntory" has met the needs of many people for tea-containing drinks.
As a tea drink that has been constantly compared with the real domestic products of "Oriental Leaves", Suntory still has a certain charm.
Although it's not cheap, it's very good at "hunger marketing".
At the time of competing with Oriental Leaves, Suntory ran out of stock, and while waiting, it aroused many people's enthusiasm for consumption.
According to Chinese marketing statistics, Suntory currently ranks among the top three tea drinks in China, accounting for 16% of the Chinese market.
This also makes consumers puzzled, how can such a large foreign brand be so openly mixed into China?
The reason is that Suntory is a real "title party", and it has kept countless consumers in the dark with its strong camouflage power.
The production area is labeled as "Fujian Recommended", and because it is oolong tea, the outer packaging has a design similar to that of Fujian Oolong Tea Mountain.
If you don't look carefully at all the words, you will really be deceived by its packaging immediately.
In addition, Japanese manufacturers are also very business-minded, and they know that in order to capture the hearts and minds of Chinese, they must first grasp the excellent traditional Chinese culture.
Knowing that Chinese love tea, they deliberately built the factory in Fujian Oolong Tea Township when selecting the site, and specially circled it to recommend a few big characters in Fujian Province, so naturally it will not be seen by people.
The second is that they will add a lot of Chinese elements to the outer packaging design, from famous books such as "Journey to the West" to Chinese kung fu, so that the drink full of national style will naturally be loved by consumers.
In terms of "wordplay" and careful thinking, Suntory's design really satisfies the aesthetics of the Chinese people, and there is no illegal operation, which leaves the audience who shouts "against infringement" speechless.
From this point of view, it is also difficult for foreign brands to mix with Chinese brands for a long time.
These brands are not domestic but better than domestic products, and they also serve as a wake-up call for Chinese manufacturers.
When choosing domestic standards, manufacturers should directly mark the place of origin to avoid being used by people with intentions to make a fuss when patriotic enthusiasm is overflowing.
Looking at these brands that have been deceived for a long time, it is not difficult to see that they are more inclined to grasp the psychology of consumers and meet the aesthetic needs of consumers.
Therefore, I believe that in the future development, the country will definitely launch more high-quality domestic products for consumers to choose, and will not let these foreign products steal the limelight.
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