With the improvement of living standards and the change of concepts, more and more elderly people choose to live and retire. Traditional elderly care services can no longer meet the needs of modern seniors, and they prefer to integrate travel and leisure elements into the elderly care process.
1. The attractiveness of pension sojourn to the customer group of pension institutions
1.The freshness and excitement of sojourn.
1) Natural environment: The elderly can enjoy different scenery and breathe fresh air, which is helpful for physical and mental health.
2) Cultural experience: Sojourn can provide the elderly with the opportunity to get in touch with different regional cultures and enrich their lives.
2.The physical and mental benefits of sojourn.
1) Outdoor activities: help the elderly to exercise and enhance their physical fitness.
2) Social interaction: Sojourn can increase the opportunities for older people to communicate with others and reduce loneliness.
3.Comparative advantages with traditional pension methods.
1) Cost and cost-effectiveness: Staying in a nursing home may be more affordable than living in a nursing home for a long time.
2) Flexibility and diversity: Seniors can choose different places and programs according to their preferences.
Second, the characteristics and needs of the customer group of pension institutions
1.Age distribution and health status.
Differences in needs: Older people of different ages have different needs, for example, older people who are in good health may be more inclined to travel long distances, while older people who are not in good health may be more inclined to short-distance leisure activities.
2.Economic conditions and consumption perceptions.
1) Disposable income: The economic situation of the elderly directly affects their consumption choices.
2) Quality and service requirements: With the change of consumption concept, the elderly have higher requirements for the quality and diversity of services.
3.Lifestyle & Hobbies.
1) Natural and human preferences: Some elderly people may prefer the tranquility of mountains and rivers, while others prefer the bustle of the city.
2) Leisure activities: Different elderly people have different leisure hobbies, such as fishing, photography, etc.
3. The specific impact of pension travel on the customer group of pension institutions
1.Expansion and diversification of the customer base.
1) New customers**: Residential pension has attracted more middle- and high-income elderly people.
2) Cross-cultural sojourn trend: More and more seniors choose to live abroad.
2.Transformation and innovation of service models.
1) Integration with tourism and hotel industry: Elderly care institutions have begun to cooperate with tourism and hotel enterprises to provide more complete services.
2) Personalized services: In order to meet the different needs of the elderly, elderly care institutions have begun to provide customized services.
3.Customer satisfaction and loyalty.
1) Satisfaction Survey: Conduct regular customer satisfaction surveys to understand their needs and expectations, so as to improve services.
2) Customer repurchase and recommendation: Satisfied customers are more likely to choose the elderly care institution again and recommend it to others.
Fourth, the strategic suggestions of pension institutions to cope with the trend of pension sojourn
1.Product & Service Innovation.
1) Sojourn design: Provide a variety of sojourn to meet the needs of different elderly groups.
2) Service training and quality control: Strengthen the training of employees to ensure that they have the ability to provide high-quality services.
2.Market positioning and brand building.
1) Precision marketing: Carry out accurate marketing activities according to the characteristics of the target customer group.
2) Brand value enhancement: Enhance brand awareness and reputation by providing high-quality services.
3.Cooperation and resource integration.
1) Cooperation with the tourism and hotel industry: Through cooperation, resources can be shared, costs can be reduced and service quality can be improved.
2) Leverage policy support and social capital: Leverage the power of relevant policies and social capital to expand scale and improve service quality.
5. Challenges and coping strategies
1.Sojourn safety issues.
Safety measures: to ensure the safety of the elderly during their stay, such as providing medical emergencies and safety warnings.
2.Ex-situ adaptation issues.
Adaptation training: Provide training for the elderly in the culture, climate and other aspects of the place of residence to help them better adapt.
3.Regulatory and Policy Restrictions.
Policy research and cooperation: pension institutions should pay attention to relevant policies and regulations, and establish a good communication relationship with relevant departments in order to keep abreast of policy changes and make adjustments.
4.Market competition has intensified.
Differentiated services: Provide special services that are different from other elderly care institutions to attract and retain customers.
6.Technology & Talent Support.
1) Technology introduction: use modern technologies such as the Internet of Things, big data, etc. to improve service efficiency and quality.
2) Talent training and introduction: Cultivate and introduce technical and management talents with experience and professional knowledge of sojourn and elderly care services.
VI. Conclusions
Elderly care has become a trend that has had a profound impact on the customer base of elderly care institutions. In order to meet the needs of the elderly, elderly care institutions need to continuously innovate and improve services to improve service efficiency and quality. At the same time, pension institutions should pay attention to and respond to the challenges, establish good cooperative relations with enterprises, enterprises and all parties in society, and jointly promote the development of the pension industry.