China Resources Vanguard Hunnan Middle Store is temporarily closed, and the ceramic headquarters bas

Mondo Social Updated on 2024-03-04

Editor's note:In recent years, due to the results of the post-epidemic era, the news about the closure and opening of Shenyang commercial supermarkets has repeatedly appeared in front of our eyes, just like an offensive and defensive game, snatching the Shenyang market where the siphon effect continues to increase. The comprehensive evacuation of Carrefour supermarkets and the fall of the Xinglong family one by one not only represent the rout of the commercial king tide of an era, but also like a signal flare and indicator light, warning other supermarkets and doing a good job of early warning measures. The overall business of China Resources is a successful case in Shenyang. China Resources not only has the convenient MixC, but also the high-end MixC, attracting different types of customers to consume. China Resources is also a diversified enterprise, and the difference between Xinglong and Carrefour may be the particularity of the nature of the enterprise, which may be the source of support for the business development of China Resources.

CR Vanguard is a retail chain enterprise under CR Group, with business covering Chinese mainland and Hong Kong markets. Opened its first supermarket in Hong Kong in 1984. At present, it operates more than 3,000 stores in 109 cities across the country, with more than 95,000 employees nationwide, and its supermarket business has been in the forefront of China for many years.

However, in recent years, the layout of Shenyang China Resources Vanguard Supermarket is indeed unsatisfactory.

For example, in the second half of 2023, China Resources Vanguard Supermarket in Shenyang Hunnan Yifeng Times Square posted a notice: China Resources Vanguard Hunnan Middle Store will be temporarily closed from now on and will fully start renovation and upgrading.

According to the author's on-site observation of the current situation of the façade, it is hopeless to upgrade and complete the transformationI saw the real news: the new news ushered in is that the ceramic headquarters base will be located there.

With full doubts, looking through the glass, you can see that there is also a small part of the construction inside the site, and the overall construction should be to prepare for the ceramic headquarters base.

From the announcement at the door, you can see the temporary layout direction of each floor from B1F-6F, B1F is curtains, wallpaper, only home, paint, outdoor courtyard landscape, lighting, wall cloth, carpet;1F imported home furnishings, tiles, sanitary ware, flooring;2F leather sofa, fabric sofa, system doors and windows, security doors;3F soft beds, mattresses, children's furniture, smart home and electrical appliances, suspended ceilings;4F solid wood furniture, mahogany furniture, Italian minimalism, cabinets, wooden doors, whole house customization, decoration company;5F Home Improvement Company;6F Top-floor Design Center, Actually Happy House, Actually House Renovation;

At present, the entrance and exit of the supermarket have been closed, and only the temporary store on the west side of the house is open normally, and the author found that the temporary store is very small, only some basic daily necessities and a small part of snacks and other similar convenience stores. The author also understands and finds the relevant staff of the supermarket, and the supermarket is not without upgrading, but it cannot be completed before May Day this year. It is understood that the predecessor of this China Resources Vanguard supermarket was Tesco Supermarket, and there were glorious moments here. In recent years, with the decline in the overall traffic of Shenyang China Resources Vanguard Supermarket, it has successively closed the Pangjiang store, heavy industry store, Jianshe store, Nanta store, Changke store, Tawan store, Guangyi store, Minghua store, Beihai store, etc. Some of them have carried out "transformation and upgrading", some have carried out "makeover", and some have not yet been "taken over". In contrast, emerging supermarkets such as Sam's Club and Happy Farm Club have developed extremely rapidly. Don't say that Carrefour and China Resources Vanguard were defeated by the Internet, don't say that large supermarkets have no market, no development potential, and have not kept up with the pace of the times, but the people pay more attention to quality and pursue quality life. With the rise of some fresh supermarkets such as Hema Fresh and Happy Farm, the reshuffle of the supermarket industry has been further accelerated, and CR Vanguard has also begun to change its past business model and continue to make efforts in the digital transformation of stores. At present, CR Vanguard has reached cooperation with Tencent, JD.com and Meituan, and its retail brands have entered Meituan Takeaway and JD Daojia, which will cover many stores across the country. CR Vanguard has also introduced in-store food and beverage services and self-service QR code checkout to meet the needs of the new generation of consumers. It is hoped that this wave of reform can overturn the previous recession, and 2024 will usher in the "spring" of China Resources Vanguard's large-scale supermarkets.

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