As the second-generation leader of Wahaha Group, Zong Fuli has attracted widespread public attention since the death of her father Zong Qinghou. Zong Qinghou will die of illness in 2024, leaving behind this national brand with a market value of more than 50 billion. She went to the United States at the age of 14 to study in the United States, and after returning to China in 2004, she entered the food and beverage industry, where she held key positions in Hongsheng Beverage Group and developed it into a large-scale integrated beverage group. In 2018, she became the head of the brand public relations department of Wahaha Group, and later became the deputy general manager of the sales company, and was appointed as the vice chairman and general manager of the group in 2021.
After taking over Wahaha, Zong Fuli carried out a series of reforms, including promoting brand rejuvenation, innovative product development and marketing strategies. For example, she replaced the long-term spokesperson of Wahaha Pure Water, and introduced new traffic stars as spokespersons, while launching co-branded products with pop culture and two-dimensional elements. These initiatives show that she is actively seeking innovation and change while continuing her father's business.
Although Zong Fuli has made some achievements after taking over as the general manager of Wahaha, she still faces many challenges. On the one hand, she needs to deal with increasing market competition, especially to stay competitive in multiple segments of the beverage industry. On the other hand, she also needs to continue to cultivate the young market and meet the market demand for new products. In addition, the capital market is also concerned about the future development of Wahaha Group, including whether to go public.
In general, Zong Fuli, as the best person of Wahaha Group, has shown her ability and determination in corporate management. Whether she can continue to write the legend of Wahaha still needs the test of time and the market.