The hair growth industry refers to the industry that provides consumers with the ability to promote hair growth and prevent hair loss to a certain extent. Hair growth products have a long history, and the earliest main ones are Chinese herbal medicines or products with medicinal and edible homology that have been applied and confirmed to have a certain effect. With the progress of science and technology, the variety of products in the industry continues to increase, especially in the 80s of the last century, the technological progress of life science has provided a relatively complete theoretical guidance and product development technical support for the germination industry, and the industrial large-scale production of the industry has also promoted the rapid development of the industry.
The main product classification of the industry
At present, the product structure of China's hair growth industry has been basically perfected, compared with before, the industry product structure has been basically improved, mainly including washing and therapy products, physiotherapy products, medicines, health food and other four categories.
Analysis of the industrial chain of the germinal hair industry
The market size of the hair growth industry is relatively small, and its market growth is generally limited to the national economic growth, but it is worth noting that the hair growth industry has largely met the needs of downstream residents for health and beauty, and is in line with the overall goal of China's economic and social development, that is, to achieve and meet the people's growing needs for a better life, so its development and improvement also have certain significance.
There are many types of products in the hair growth industry, and the upstream raw materials of different products are quite different, so there are many upstream of the industry, mainly including daily chemical raw materials, synthetic resins, non-ferrous metals, Chinese herbal medicines, raw materials, etc., and the downstream of the industry is mainly pharmacies, supermarkets, online shopping platforms and other sales channels, and the downstream of the terminal is individual consumers.
An overview of the hair growth industry as a whole
1. The era of China's "new middle class" has arrived
Since 2014, China's per capita disposable income and per capita consumption expenditure have shown a sustained and stable growth trend. At the same time, China's emerging middle class, i.e., those with private investable assets between US$500,000 and US$500,000, is rapidly rising, and the number of China's middle class is now approaching 200 million and continues to maintain a rapid growth trend.
The rapid rise of China's domestic residents' spending power and the number of middle class means that China's new round of consumption upgrading is born, and domestic residents pay more attention to their personal image and begin to gradually focus on physical health and care, thus directly promoting the increasingly active hair growth products market.
There are phytoses. Combined with the in-depth research of the market and the core advantages of the enterprise, Youzhijie has laid out the operation of the whole hair health industry chain, and proposed that "only by doing a good job of cleaning, the scalp will be healthy; Hair follicles will only be healthy if the scalp is healthy; Healthy hair follicles can grow healthy hair", and there are corresponding professional solutions for people with healthy hair, sub-healthy people, and people with different stages of hair loss.