With the official price reduction of many BYD models, the new year's first-class war quietly kicked off, and soon after, major manufacturers followed up one after another, and the Chinese auto market fell into chaos again. However, this kind of simple and crude war is often a loser in which the batch of customers is cut, the brand is damaged, and the distributor goes bankrupt.
In view of such an automobile market, SAIC Volkswagen, as the joint venture electric boss, how to make moves, whether to participate in the war to reduce prices, once became the focus of the author's attention. Sure enough, at the end of last week, SAIC Volkswagen officially announced a new car purchase policy, not choosing to follow the trend and reduce prices, but through the dual policy of financial policy + hedging repurchase, with a value-added financial combination of zero down payment, monthly payment and 3-year hedging repurchase, it seems to have opened up a new preferential track for electric vehicles. It not only dispels consumers' concerns about the value retention rate of electric vehicles, but also fits the consumption habits of more young people today, which greatly reduces the threshold for buying a car.
Volkswagen IDWhat is the high-end game of 3?
The down payment is only 1990,000 yuan, 2024 ID3 can be started; The monthly payment within three years is 1,399 yuan, which is lower than the lowest basic salary in the country; Three years later, the manufacturer promised to buy back at a maximum of 6% off! That is, the customer bought 120,000 IDs3 Zhixiang version, after three years of monthly payment, under the condition that you maintain it properly, the cost of buying a car is about 70,000, and the manufacturer's repurchase ** is even more than 70,000! In this way, this car is SAIC Volkswagen's commitment and car purchase benefits to new and old customers without any routines! It not only meets the needs of more low-budget users for high-quality products, but also dispels many users' concerns about the low value retention rate of electric vehicles.
id.3What is the sales volume and value retention?
id.3 in 12 sales reached 160,000 units, achieving five consecutive consecutive increases, an increase of 200% year-on-year. id.3 In the recently released 2024 1 China Automobile Retention Rate Research Report, ID3. Won the list again, and the value retention rate was as high as 6768%。In addition, ID4 x and idThe 6 X is among the top three all-electric compact SUVs and midsize SUVs in the joint venture. It is this kind of quality and value retention rate that gives SAIC Volkswagen the confidence and confidence to maintain its value and repurchase, and also doubles the trust of end consumers in the Volkswagen brand.
SAIC Volkswagen ID3What kind of car is it?
As a new generation of electric national car, the terminal price starts at 120,000 yuan after the discount, which is more affordable than other pure electric vehicles with comparable configurations. id.3 Not only is the whole system equipped with safety features such as adaptive cruise control, automatic parking, lane departure warning, active braking, and L2+ level assisted driving, but also comfortable and environmentally friendly configurations such as front seat heating and on-board air purifier. It also brings users high-density ternary lithium battery, front MacPherson + rear multi-swing arm independent suspension, German chassis tuning, rear rear-wheel drive and other high-value equipment.
In addition, according to the information obtained by the author from SAIC Volkswagen dealers, users can also enjoy many car purchase rights and interests such as an 8-year 160,000 km three-electric warranty, a 3-year 100,000 km vehicle warranty, and a lifetime free traffic for the first owner. Whether it is car purchase, post-maintenance or value preservation, the relevant guarantee policies demonstrate the confidence of traditional joint venture manufacturers.
To sum up, from last year ID3 into the 120,000 level, and now to the zero pressure down payment, close to the ground monthly payment, value preservation repurchase, SAIC Volkswagen in recent years in marketing strategy and sales strategy more flexible, proficient in the way of innovation, a change of traditional automobile manufacturers slow beat lag behind the marketing beat, keep up with market trends, close to user needs, worthy of other traditional joint venture car companies to learn and ponder.