Now, one head and two big!
has been low-key for all these years, but I didn't expect to be pushed to the forefront because of the death of the elder of the sect.
Nongfu Spring's stock price**40%!
The private affairs of the Zhong family unexpectedly became the eye of the storm, and the change of nationality of his son Zhong Shuzi stirred up public sentiment and detonated the uneasiness of the market and the panic of investors.
Chairman Zhong's fortune evaporated by 260 billion overnight, and trust and loyalty in the market seemed to crumble with it.
Is all this a coincidence dug deep into public sentiment, or is there another reason?
In fact, in addition to the various past events at the beginning, the loss of public sentiment was more triggered by the change of nationality of his son Zhong Shuzi.
When this news was disclosed, it was like a stone stirring up a thousand waves, and the society was in an uproar.
Many consumers thought they were supporting domestic products, but as soon as the news came out, they felt betrayed.
At the same time, Wahaha Group seems to be standing on the cusp of the storm calmly.
The company, which adheres to traditional operations and emphasizes its own brand as its core value, has not been affected by the turmoil, and has even gained additional attention due to market fluctuations.
Their AD calcium milk has made a name for itself in the consumer goods market and has become a household name.
For Nongfu Spring, they are facing unprecedented challenges and pressures.
The sharp fluctuations in the stock price are not just a change in numbers, but also represent a significant reduction in the company's market capitalization, especially for Chairman Zhong Zhang, who has suffered a huge impact on his wealth, which has reportedly shrunk by a staggering 260 billion.
But this is only the tip of the iceberg, and the more far-reaching is the double loss of brand credibility and market share.
In brand management, consumer trust is extremely valuable, and once lost, it is almost a long-term battle to rebuild.
The incident has also sparked a wide discussion about corporate social responsibility.
How can a company, especially a well-known one with a broad consumer base, maintain its social responsibility and moral bottom line while pursuing profits?
Zhong Shuzi's change of nationality, regardless of his personal intentions, has called into question the public's trust in Nongfu Spring.
In fact, the reason why Zhong Sui was held on to him may be due to himself.
20 years ago, he used the poor production of pure water, this inferior marketing method, caused many companies, including Wahaha, to suffer heavy losses, and the aftermath is still the same.
Later, he began to market the multi-faceted benefits of mineral water, although he was slapped in the face by CCTV, but this strategy deceived the public for many years.
Wait, you can say that Zhong is a successful businessman, but his methods are really not very bright.
Now this result can be regarded as self-inflicted.
Integrity, responsibility and commitment to society are the keys to the long-term development of an enterprise.
A company's brand image and market reputation are built on the fulfillment of every promise to consumers.
Consumers should be more savvy in their brand choices and look for trustworthy companies that can stay true to their principles even in an unpredictable market environment.
This is not only the protection of individual rights and interests, but also the affirmation and support of those enterprises that uphold the integrity of the business philosophy.