In today's digital age, almost everyone has a smartphone in their hands, and everyone can record their lives, emotions, thoughts, and anything that happens around them anytime, anywhere, in the form of text, **or **. As little as a few words, one or two sheets, or more can be written as a feature article, filmed, and quickly posted on the Internet. As a result, everyone is a de facto content creator.
In such an environment of massive content explosion, enterprises can no longer follow the traditional thinking of "wine is not afraid of deep alleys", but need to take the initiative to publicize externally, so as to get more products in the market, attract more users, and enhance corporate visibility.
The company's active publicity will help the company shape its corporate image and convey its corporate culture. Through well-designed promotional copywriting, enterprises can convey their core values, cultural characteristics, and corporate philosophy to the public, so as to establish a positive corporate image in the public's mind, which helps to enhance the company's visibility and make more people understand the company and its products or services. It is only through extensive publicity that companies can build awareness and trust in the minds of the public. At the same time, active corporate publicity can highlight the advantages and uniqueness of the enterprise itself, highlight the value of the enterprise itself, and win the favor of talents needed by the society and the enterprise. Therefore, proactive online promotion is an important means for companies to achieve business goals and maintain a competitive advantage.
In addition to the provisions of the Stock Exchange, in addition to issuing various important announcements on a regular or irregular basis, China Innovation will also often release the work, study, life and other information of the company's employees in the form of corporate publicity drafts, so as to increase corporate transparency, improve corporate image, and promote the corporate values of China Innovation.
But when we write, we often fall into the mistake that there is nothing big or interesting happening in the company recently, and everything seems to be prosaic and there seems to be nothing worth writing about. After racking my brains, I couldn't find any bright spots or an entry point for writing. Even if you reluctantly choose a topic, the manuscript you write is a flat and straightforward narrative, or even a journal-style transcript. It is difficult for such articles to arouse the public's interest in reading, and sometimes they will have a negative impact on the corporate publicity of enterprises.
I remember when I was a child, when I was writing essays, the teacher assigned a topic, and we began to scratch our ears and cheeks, and we couldn't hold back a few words for a long time. In the same way, the same is true for the teacher's essay questions, from the first grade to write "My" to remember a small thing, until the fifth grade, the teacher's essay questions are still "my" unforgettable thing.
The reason why children can't write much content in writing essays is that they are limited to children's small life circle and little life experience. Similarly, when we write corporate brochures, the social circle, life experience, knowledge accumulation, breadth of vision, depth of thinking, and height of position of the writer are ......All of them have a great impact on the selection of topics and the perspective of writing.
In order to do a better job in corporate publicity, this afternoon, relevant colleagues from the China Innovation Organization conducted training on the creation method of corporate publicity documents.
First of all, the training host first conducted a special training on the method of writing topic selection, and explained a lot of topic selection methods, such as: those topics that can be related to the company in the general environment or social hotspots, the company's recent events, the key work of the company's leaders, the company's corporate culture activities, social responsibility activities, ......and so on, all of which can be used as a topic.
Then, for the selected topics, how to design and choose a variety of propaganda perspectives for writing, a brainstorming divergent discussion was conducted.
1. Focus on different aspects: Conduct in-depth analysis on the same topic, find out different emphases and different elements, and carry out publicity. For example, when the company holds a lantern riddle guessing activity, when writing a promotional draft, you can write about the activity process to express the festival atmosphere, you can write about the creation of lantern riddles and guessing riddles to learn knowledge, you can write about the relationship between the method of guessing riddles and employee training, you can write about the company's organization of Lantern Festival activities to reflect the company's care for employees, you can write about corporate culture values, you can write about the relationship between traditional Chinese culture and enterprises, etc.
2. Consider different audiences: For the same topic, you can choose different focuses for different audience groups for publicity and reporting. China Innovation is in Hong Kong and its shareholding companies are in the mainland, so it is possible to design different writing focuses for people in different regions, for shareholders or non-shareholders, and for people of different ages.
3. Different storytelling: Design the pitch through different storytelling. You can use real cases, the stories of the founders of the company or company, and the stories of the employees behind the work results to show the value and charm of the product or enterprise from different perspectives.
4. Use different styles and styles: For the same thing, you can try to use different styles and writing styles to write promotional drafts, such as report-style promotional drafts, story-telling promotional drafts, interview-style promotional drafts, etc., each style can show different characteristics and charm.
5. Different emotional expressions: The same topic can be designed with different emotional expressions. For example, you can express your excitement and expectation for something through positive and inspirational language. It can also express care and affection for people through warm and friendly language.
6. Focus on different goals and effects: For the same thing, you can set different goals and effects for different promotional drafts. For example, the goal of one newsletter is to increase corporate visibility, and the other is to meet the corporate values and corporate social responsibility ...... required by the Stock ExchangeDifferent publicity strategies are used to achieve different results.
7. For different publicity channels and platforms: for domestic self-leading content publishing platforms, open social platforms, Hong Kong and Taiwan self-leading platforms, and foreign self-leading platforms, different forms of language expression and standards that meet specific legal requirements can be used to write different publicity drafts.
Through the above methods, more diverse and creative promotional drafts can be designed to meet the needs of different audiences, help enterprises effectively convey information, better convey the core values of enterprises, and improve publicity effects and corporate influence.
In addition, when we usually write a manuscript, if we encounter a "stuck" and cannot find an entry point, in addition to meditating hard or looking for inspiration after relaxing, we can also take the initiative to gather several colleagues for brainstorming. Because one's thinking is limited after all. And through brainstorming, you can greatly expand your ideas and quickly find a lot of creative inspiration.
Brainstorming is a great way to brainstorm ideas, and it's a great tool. There can be a myriad of scenarios at work to play a brainstorming role. In the work of enterprise publicity, if we give full play to the role of brainstorming and make good use of this tool, we will greatly improve the quality of enterprise publicity and continuously improve the effectiveness of enterprise propaganda work.