Nandu News reporter Lin JingwuOn March 2, the action martial arts movie "Strange Knife", starring Lu Guoqiang as producer, Li Meng as screenwriter, Li Wei as director, Zhang Jin, Geng Le, Xia Meng, Jiang Luxia starring, Liu Hua and Liu Fengchao friendship starring, Feng Lei and Zhu Shimao will officially meet the audience through the "split distribution" mode in some theaters across the country.
Since the beginning of 2024, iQIYI's "Action Master Season" has successively launched three high-quality action movies, "Blocking the Horse and Catching the Knife", "No One in My Eyes 2" and "Fighting Evil", and released them through cloud cinemas, achieving a double harvest at the box office and word of mouth. This time, "Strange Knife" was screened in a cinema distribution mode, allowing the film's wonderful action scenes and oriental martial arts aesthetics to meet the audience on the big screen of the theater, and also providing the audience with a long-awaited action movie theater viewing experience. At the same time, the film will also be exclusively launched on iQiyi Cloud Cinema on March 8, and the screening method of cinema distribution and online cloud cinema will also provide audiences with more diverse viewing channels.
It is reported that "Strange Road Crazy Knife" is set in the troubled times of the change of dynasties, and tells a story of the wheel of fate that cannot crush the heart of benevolence and righteousness: King Qi (played by Zhu Shimao) usurped power, secretly killed the prince's heir, and sold charcoal Weng Tian Anye (played by Zhang Jin) was inadvertently involved in this game. In order to escort the prince's widow Nie Ling'er (played by Xia Meng) out of the city safely, Tian Anye teamed up with Qin Gu (played by Jiang Luxia), the prince's old department, who was also an enemy and friend. After a desperate battle, the secrets of Tian Anye's body and the truth about the martyrdom of the people of Liangcheng were also revealed one by one.
Zhang Jin, as a professional martial arts athlete, is a national martial arts athlete, perennial director Yuan Heping's "Yuan Family Class" as a martial arts instructor, has been in "The Grandmaster", "Slaying the Wolf 2", "Ip Man 3", "Pacific Rim: Thunder Rising" and other works have a good performance. Jiang Luxia, who is also a national martial arts athlete, was also well-known to the public for starring in "Operation Red Sea". Geng Le plays Zhang Xuqing, the commander of the Fei Army, and will stage a fateful battle with Tian Anye played by Zhang Jin, bringing wonderful battles between good and evil and action scenes to the audience.
Strange Knife not only has a deep kung fu foundation of actors, but the behind-the-scenes production team also has rich experience in the field of film creation: producer Lu Guoqiang has cooperated with directors such as Feng Xiaogang and Tsui Hark to launch well-known film works such as "Party A and Party B", "Big Names", "No Thieves in the World", "Outwitting Tiger Mountain" and other well-known film works. Li Wei, a young and powerful director, served as the first assistant director of Zhang Yimou's works "On the Cliff", "One Second" and "Solid as a Rock", and directed the police and bandit action movie "Eliminate Evil: Bikers". Screenwriter Li Meng is also the screenwriter of "Article 20" directed by Zhang Yimou, and with the explosion of "Article 20" in the Spring Festival, the story of "Strange Knife" also makes the audience have more expectations.
Yang Xianghua, President of iQIYI Film and Overseas Business Group, said, "Action movies are a very unique genre of Chinese films, and they are also unique in the world, and they were once the representatives of Chinese films. However, in recent years, the box office of action movies in theaters has not been high, and the production company has invested in the production of action movies, and there are fewer and fewer action movies released, and the audience cannot see action movies in theaters, forming a vicious circle. However, the number of action movie audiences is not large, and the number of action movies on iQiyi is very high, so iQiyi has launched many action movies from self-made production to cooperative distribution in recent years, and invited a group of China's most representative action stars to shoot different types of action movies. During this year's Spring Festival, the cloud cinema 'Action Master Season' was launched, and it also achieved a very good response. ”
Nandu reporter learned that the split line distribution refers to the release of different movies in different theaters, which are no longer screened by the national theater chain, and differentiation and personalization are the goals pursued by the branch distribution. Regarding the "Strange Knife" "Separate Distribution" model, Yang Xianghua said that iQiyi hopes to select some theaters to "screen" "Strange Knife" through the split distribution of "Strange Knife", and try to promote the audience to enter the cinema ** action movie. And I hope that through communication with some film tubes, we can achieve regular scheduling of action movies in the future, and gradually cultivate the audience's habit of gradually entering the cinema for action movies. At the same time, he said that iQIYI will continue to try to promote more excellent action movies to be screened in theaters, and then launch iQIYI Cloud Cinema.