On March 4, a Jimu News reporter learned from Haidilao that it will be open to joining, and has established a franchise division to formulate the details of the franchise franchise model and business cooperation process.
On the same day, Haidilao International Holdings***hereinafter referred to as "Haidilao", *6862HK) announced that it will implement the franchise model of Haidilao Restaurant to further promote the expansion of its restaurant network with a diversified business model.
The Company believes that the introduction of the franchise franchise model will enhance its operational capabilities, introduce more high-quality resources, improve operational efficiency, and help the Haidilao brand expand to more cities and provide services to a wider range of customers on the basis of continuing to ensure management standards and customer experience. Haidilao said in the announcement.
According to the announcement, Haidilao's franchised restaurants will receive middle and back office services such as personnel training, first-chain system, management experience, food safety control, brand marketing services, and performance appraisal provided by the group, so as to ensure food safety and customer experience. "The company will adopt a number of criteria for the selection of franchisees, including a high degree of recognition of our brand and values, vision planning, industry experience, financial foundation, etc., and implement uniform operational and quality standards in all self-operated and franchised restaurants. Haidilao emphasized in the announcement.
The reporter inquired about the official website of Haidilao and saw that the current franchise channel has been opened, and you can scan *** to fill in the application form for franchise cooperation.
Recently, Haidilao released its 2023 annual performance forecast. According to the data, as of December 31, 2023, Haidilao's annual revenue from continuing operations is expected to be no less than RMB4140 billion yuan, with an increase of not less than 333%, and the net profit will not be less than RMB 440 billion yuan. Excluding the impact of foreign exchange gains and losses, compared with the first half of 2023, Haidilao's net profit in the second half of 2023 is expected to increase by no less than 100%。
Compared with Haidilao's revenue from continuing operations and net profit in 2019, they were approximately RMB249400 million and 25 million600 million yuan (excluding Tehai international business), revenue and net profit in 2023 are expected to increase by no less than 659% and 718%。(Jimu News).