Recently, the death of national entrepreneur Zong Qinghou has made countless Chinese people fall into deep remembrance. As an outstanding representative of Zhejiang businessmen, Ma Yun, Lei Jun and other bigwigs also expressed their respect for the elders. And Wahaha's drink also suddenly became popular at this moment, soaring by 500% in 2 days!
However, another brand, Nongfu Spring, never dreamed that the pressure suddenly pressed on his own head and encountered an unprecedented turmoil.
There is a lot of scolding about Nongfu Spring on the Internet, mainly in three aspects.
First, Zhong Sui, the founder of Nongfu Spring, was an employee of Wahaha. But later, he chose to leave Wahaha and founded his own Nongfu Spring. This kind of behavior has been compared to a "farmer and a snake", which makes people think that he is ungrateful.
Second, Zhong Shuzi, the son of Zhong Shuzi, is an American citizen. This has led some people to worry about whether Nongfu Spring will become an American company in the future. Such concerns have exacerbated dissatisfaction with Nongfu Spring.
Third, some people say that Nongfu Spring lacks a sense of social responsibility. Wahaha has done an impressive job in terms of social responsibility, and this contrast has made Nongfu Spring's image even bleaker in the eyes of the public. For example, in order for sanitation workers to survive, Wahaha must use cardboard boxes for packaging, while Nongfu Spring has always used plastic for packaging; Wahaha does not fire employees over the age of 45.