ToyotaCarsChairmanToyotaZhang Nan to ChinaNew energyThe car development model is skeptical, which he believes is problematic, and even uses a fierce term like "deformed". He thinksCarsStability and reliability are the most important things, and in his opinion, who will nap in the car or watch TV? This attitude seems to be more like an emotional catharsis brought about by the sluggish Chinese market. However,ToyotaWhether the chairman really understands ChinaCarsWhat about the characteristics of the market and the needs of consumers?
However, if we look at China from the consumer's point of viewCarsmarket, you will find that there are many different needs and expectations. Especially considering that China is the largest in the worldCarsOne of the markets, people's demand for vehicles is also constantly changing. For example, China's urbanization is accelerating, and people are increasingly pursuing a high quality of life. They want toCarsMore than just a means of transportation, it can also provide more convenience and entertainment functions. Therefore, in the Chinese market, consumers are interested in:Carsexpectations were far exceededToyotaStability and reliability mentioned by the chairman. For them,CarsIt's not just a means of transportation, it's a lifestyle and social tool.
With the improvement of living standards, Chinese consumers are interested inCarsThe needs have also become more diverse. They want toCarsIt delivers great performance with more convenience and entertainment. For example, smart connected technology has become the way it isCarsA hot trend in the market. Consumers want to take advantage ofCarsThe Internet functions provided can obtain information, navigation, entertainment, etc. at any time, making their travel more intelligent and convenient.
At the same time, environmental issues are also receiving more and more attention. In view of the global climate change problem, China** has been vigorously pushing for itNew energyThe development of the car. **A series of policies and measures have been introduced to encourage consumers to buyNew energycar, and pushNew energyR&D and application of technology. These efforts have yielded remarkable results for ChinaNew energyThe growth rate of the car market is impressive.
However,ToyotaThe chairman seems to be on ChinaCarsThere is a certain misunderstanding of the characteristics and trends of the market. He ignores what Chinese consumers are interested inCarsThe need for multi-functionality focuses only on stability and reliability. This one-sided view can lead to:ToyotaCarsCompetitiveness in the Chinese market has declined. Rather than the Chinese oneNew energyThe car development model is called "deformity", and it is better to be more active in adapting to market demand and launching products that meet consumer expectations.
It is worth mentioningToyotaZhang Nan once mentioned who would nap in the car or watch TV. However, in modern society, with the advancement of technology and people's demand for convenience,CarsIt is gradually developing into a carrier with more functions. It's similar to how Nokia didn't foresee the use of mobile phones to watch TV and navigateToyotaZhang Nan forCarsThere is also a certain misjudgment in the evolution of functions. CarsIt is no longer limited to a simple means of transportation, but pays more attention to the comfort and entertainment experience of passengers.
In recent years, ChinaNew energyThe car market has seen tremendous growth. From the support policy of the first to the purchase enthusiasm of consumers, all forNew energyThe development of the car industry has laid a solid foundation. AlthoughToyotaChairman of ChinaNew energyThe car development model is questionable, but in fact, China has become the world's largestNew energyCarsOne of the markets, eachBig carsManufacturers have stepped up their investment in this field.
From the perspective of supply and demand, the Chinese market is vigorously promotedNew energyThe demand for cars is growing, and policies are constantly being introduced to encourage consumers to chooseNew energyCart. China, 2020New energyVehicle sales increased by nearly 60% year-on-year to more than 1 million units. ToyotaIt's impossible to ignore this huge market potential, and at the same time, there's no way to avoid itNew energyThe general trend of car development.
Overall, there are some misunderstandings and limitations in Akio Toyoda's questioning of China's new energy vehicle development model. ChinaCarsThe market is diverse in demand and rapidly evolvingNew energyThe car market makesToyotaCan't ignore it. As globalCarsA leader in the industryToyotaDevelopment opportunities should not be lost in this area. Instead, they should be more proactive in adapting to market demands and launching products that meet the expectations of Chinese consumers. This will helpToyotaCompetitiveness and brand image enhancement in the Chinese market.