In 2024, the first document proposes to promote the healthy development of mass cultural and sports activities such as "village BA", village super, and village evening. During this year's Spring Festival, the "Village Evening" has become a popular cultural activity with the participation of the whole people, and the representatives and members have also seen new opportunities for the prosperity and development of rural culture from the popularity of the "Village Evening".
The development of the village evening has unleashed the creativity of the grassroots people and truly played a role in changing customs. Shu Yong, a member of the National Committee of the Chinese People's Political Consultative Conference (CPPCC) and vice president of the Enlightened Painting Institute of the Democratic Progressive Association, believes that the "Village Evening" enhances cultural self-confidence and allows people to see the original driving force for the revitalization of rural culture.
Over the years, Shu Yong has been rooted in the countryside and observing the countryside. When he returned to his hometown during the Spring Festival this year, when he saw everyone singing and dancing around the bonfire at the "Village Evening", and some people playing the guzheng on the spot, Shu Yong's heart swelled with a warm current. The picture of a farmer singing along with ** and showing bunches of grapes to the villagers and the audience at the same time was particularly memorable. "Singing is a good blessing, showing the joy of a bumper harvest, simple and impactful, this is life, this is the core of the 'village evening' that touches people's hearts. Shu Yong said.
Mao Xianglin, deputy to the National People's Congress, "National Model of Poverty Alleviation", and secretary of the Party branch of Xiazhuang Village, Zhuxian Township, Wushan County, Chongqing City, participated in the "Village Evening" in Xiazhuang Village this year, eating a hundred family banquets and celebrating the reunion year with everyone. As the most concerned cultural event in Xiazhuang Village every year, "Village Evening" records the changes in this village.
Xiazhuang Village, surrounded by mountains, was once known as "Tiankeng Village". In 1997, Mao Xianglin led the villagers to carve out a "heavenly road" on the cliff after seven years, which changed the situation of inconvenient transportation and lack of information in the village. In recent years, Mao Xianglin has led the villagers to explore the "green" integration of agriculture, culture and tourism, the "orange" citrus industry, and the "blue" labor export of the "three-color" economy, all of which have borne fruit. "This year is the 20th anniversary of our 'Heavenly Road', and everyone has really come out. Mao Xianglin said.
At the site of the "Village Evening" activity, the villagers received dividends from planting citrus and running homestays. In 2023, the per capita income of the villagers in Xiazhuang Village will be nearly 20,000 yuan, the total income of citrus will exceed 1 million yuan, and the collective income of the village will be 16220,000 yuan. "At the end of 2023, the tourist loop connecting Xiazhuang Village to Wushan Small Three Gorges Scenic Area will be opened, which will change the original inconvenient situation for large buses and bring more development opportunities. Mao Xianglin happily introduced that Xiazhuang Village was successfully selected as a "National Rural Tourism Key Village", and the number of tourists received in 2023 will exceed 100,000. The environment has improved, the industry has stabilized, and Xiazhuang Village has attracted more young people to return to their hometowns. They put the experience they learned abroad into rural construction, and set up the Xiazhuang tie-dye intangible cultural heritage workshop and research center. "The new generation takes over the baton and runs, and the countryside is more vibrant and hopeful. This year, our 'Village Evening' will be more youthful, not only considerable, but also tourable, tasting, and more beautiful countryside. Mao Xianglin said.
A few days ago, the "Notice of the General Office of the Ministry of Culture and Tourism on Carrying out the 2024 "Four Seasons Village Evening" activity clearly stated that the "Village Evening" will truly become a big stage for mass talents, a big show for characteristic culture, and a big platform for the integration of culture and tourism. In the view of Wu Huifang, deputy to the National People's Congress and secretary of the Party Committee of Yonglian Village, Zhangjiagang City, Jiangsu Province, rural revitalization should not only shape but also cast the soul. The rise of cultural activities represented by the "Village Evening" is a remarkable achievement of soul casting, and as a carrier of a strong rural cultural atmosphere, it fully reflects the important role of culture in rural revitalization. "The fact that the unique activities can be 'popular' shows that they accurately echo the new expectations of the masses. Wu Huifang said that in recent years, Yonglian Village has adhered to the principle of "farmers singing the leading role", set up 26 cultural and sports teams, enriched the amateur cultural life of villagers, and organized nearly 300 rehearsals throughout the year. These activities not only stimulate the enthusiasm of the masses, but also attract a large number of tourists. During the Spring Festival, Yonglian Farming Park received nearly 1 tourists40,000 person-times, a year-on-year increase of 18455%, with revenue of 91950,000 yuan, a year-on-year increase of 10767%。"The development of cultural activities has brought tangible economic benefits to rural development, and the economic benefits have fed back the development of rural culture, and constantly smoothed the virtuous circle of 'culture + industry' and 'industry + culture'. Wu Huifang said.
Editor-in-charge: Bao Xuefei.