What I want to talk to you about today is a rather interesting but slightly embarrassing model on the market - GAC Toyota Lingshang. Since the launch of this car, sales can be described as "miserable". But then again, Ling Shang is really a good car, why can't it be sold?
First of all, let me give you a brief introduction to Toyota Lingshang. In the compact car market, this car actually has the same level as the A+ class sedan in its class. It is cost-effective, has a 2750mm wheelbase comparable to that of a B-segment car, and is equipped with a TNGA 20L powertrain, these two points are attractive enough.
However, the sales figures are unusually cold. The cumulative sales volume in 2023 will only be 9,515 units, and the market share is even more insignificant. In the face of such a situation, people have to ask, why is this powerful model cold?
First of all, the compact car market that Toyota Lingshang faces is very competitive. Popular models on the market, such as Sylphy, Lavida, Corolla, Civic, etc., all have their own strengths, and the brand influence and product power are all there, which undoubtedly caused huge pressure on Ling Shang.
Although GAC Toyota is a well-known name in the domestic auto market, its influence in the sedan market is slightly insufficient compared to old brands such as FAW Toyota, Honda, and Nissan, especially Ling Shang, a newcomer.
The starting price of Ling Shang is 14880,000 yuan, compared with competing products at the same level, ** is slightly embarrassing. Especially in today's terminal discounts, its cost-effective advantage is not obvious.
Lingshang's positioning is somewhat between A+ and B-class, which leads to no obvious competitive advantage in both market segments, and this "two ends do not go ashore" situation undoubtedly increases the hesitation of consumers when choosing.
Ling Shang inherited the design language of the Toyota family, adding more youthful and combative elements, making the appearance of the vehicle vibrant. The advantages of body size and wheelbase provide users with a spacious and comfortable riding space, which is one of the major selling points of Ling Shang.
In terms of interior, Ling Shang inherited Toyota's utilitarian design style, while paying more attention to details. In terms of equipment, it offers high-end equipment such as LED headlights, reversing camera, and panoramic sunroof, as well as the Toyota SafetySense safety system, which is quite rare in a car in the same price range.
TNGA 20L high-performance engine, strong power, excellent fuel economy, comprehensive fuel consumption of only 5 per 100 kilometers9L, which provides a decent driving experience.
In the face of poor sales, GAC Toyota has also begun to take measures. For example, with a large ** discount, the price of naked cars has dropped to 90,000, which has significantly improved the cost performance of Ling Shang. But this is only a stopgap measure, in the long run, Ling Shang needs to continuously optimize product strength and services, and enhance the brand image through word-of-mouth marketing and other methods.