In order to thoroughly implement the spirit of the provincial high-quality development conference, on the afternoon of March 1, the Provincial Forestry and Grassland Bureau organized a symposium on the brand building of Longjiang forest food "Nine Treasures and Eighteen Products" and the development of the province's understory industry. The Provincial Forestry and Grassland Bureau, the Provincial Department of Finance, the Provincial Market Supervision and Administration Bureau, the forestry and grassland departments of 13 cities (prefectures) in the province, the heads of the understory industries of the three major forest industry groups, and representatives of more than 70 forest food processing enterprises attended the meeting.
Longjiang Forest Food "Nine Treasures and Eighteen Products" is a provincial public brand of forest food organized and created by the Provincial Forestry and Grassland Bureau, which is an important practice for thoroughly implementing the "big food concept" and implementing the deployment requirements of "building a pioneer place for practicing the big food concept" put forward by the provincial party committee. Since its creation in March 2023, the brand of Longjiang Forest Food "Nine Treasures and Eighteen Products" has realized brand building from scratch in less than a year, selected 75 products from 60 enterprises in the province as the first batch of main products, formulated the standard system and series of group standards for Longjiang Forest Food "Nine Treasures and Eighteen Products", and has appeared in major exhibitions and sales activities in the province and the country for many times, and has been widely recognized and highly praised by the society.
At the symposium, representatives of a number of enterprises made speeches and exchanges on strengthening the brand access mechanism, strengthening the effectiveness of the exhibition, strengthening quality supervision, formulating product planning, maintaining brand reputation, etc., and clarified the seven key tasks of Longjiang Forest Food "Nine Treasures and Eighteen Products" brand building in 2024
The first is to aim at the goal of the first public welfare brand of forestry in the country, comprehensively publicize and promote the "Nine Treasures and Eighteen Products" of Longjiang Forest Food, and enhance the brand influence and market awareness;
The second is to create product sales channels, and it is planned to establish a 700-square-meter "Nine Treasures and Eighteen Products" in Harbin to build offline physical stores and online image stores, and continuously expand product sales channels;
The third is to actively participate in the exhibition to attract investment, and has now decided to participate in the China Yiwu International Forest Expo, and plans to participate in the SIAL Seaya International Food Exhibition, China Shanghai FHC Global Food Exhibition and other influential exhibitions;
Fourth, establish an access and exit mechanism for product "selection" links, and improve the construction of the "Nine Treasures and Eighteen Products" standard system;
Fifth, it is planned to prepare for the establishment of the China Ingredient 001 Alpine Plant Industry Development Conference, positioning the industrial direction in high value-added products, and creating resource advantages of alpine plants and high nourishment;
Sixth, actively participate in various international competitions and continuously improve the global brand awareness and influence of "Nine Treasures and Eighteen Products";
Seventh, actively study the implementation of relevant policies and strive for national policy support, continue to play the leading role of the leading department, rely on the rich forest resource endowment of our province, fully implement the province's forest food "a game of chess" brand strategy, and lead the high-quality development of the forest industry in Heilongjiang Province.
*: Harbin News Network.
Reporter: Luo Yankun.
Editor: Liang Jingjing.