"Hand-sliced and rushed to ......This is a recent circle of friends of Mao Yanwei, an overseas Chinese businessman in Qingtian County, Lishui City, Zhejiang Province, whose Spanish raw ham products have become a "popular" commodity before the Spring Festival. Since the end of last year, nearly 10,000 copies of various gift boxes containing Spanish ham products have been sold. With overseas Chinese as the link, "foreign New Year goods" are being further integrated into the "Chinese New Year".
Qingtian County is a famous hometown of overseas Chinese, with about 38 in the countyThere are 10,000 overseas Chinese in 146 countries and regions.
More than 20 employees are busy in different areas, some are packing and shipping, and some are docking with buyers.
The head of the company, Zhang Aiqing, is a Spanish expatriate. "In 2015, we opened a store in the commodity city to do imported goods, when the store was only more than 200 square meters, and now there are two floors of more than 3,200 square meters, both retail and wholesale. ”
In 2015, Qingtian County used the good foreign products brought back by overseas Chinese to build an imported commodity city in the hometown of overseas Chinese. Today, the commodity city has expanded to 5 phases, with more than 100,000 kinds of goods from more than 70 countries and regions.
Huang Jiali, deputy general manager of Qingtian County Qiaoxiang Import Commodity City Group, said that the month before the Spring Festival is the peak sales season for the import commodity city, and the peak passenger flow can reach 6,000 to 7,000 people a day.
During this year's Spring Festival, foreign brand daily chemical products were further welcomed by the market. "It turns out that Chinese send New Year goods, daily chemical products may not be the first choice, but because they are easy to use and practical, now everyone is willing to choose such daily necessities." Zhang Aiqing said.
Another popular product is the Spanish raw ham, which most of the merchants and sellers in the Qingtian market call "Hamon" according to the Spanish pronunciation.
According to the statistics of Qiaoxiang Import Commodity City, "Hamon" is the second largest local import commodity in Qingtian after red wine, with sales of about 200 million yuan in 2023.
It turns out that the sales price of the "whole leg" is high and the volume is large, which restricts the development of the market. In July 2023, Qingtian County actively sought policy support and issued the "Production License for Imported Ready-to-eat Fermented Ham Products" in accordance with relevant laws and regulations, so that licensed enterprises can reprocess ham, so that more consumers can buy ham slices at an affordable price.
Judging from my customer feedback, in recent years, there has been a higher and higher acceptance of raw ham. Mao Yanwei said that the customized gift box of red wine with raw ham was very popular as soon as it was launched.
Italian overseas Chinese Wu Jiankang's red wine store will only open in the second half of 2023, and his ** wine sales before the Spring Festival are considerable.
Although red wine is not a new hot category, and the competition in various categories is fierce, I still believe that this is an industry that can continue to grow. Wu Jiankang said.
Huang Jiali said that in order to make the gathered red wine brands "bloom", the commodity city will organize merchants to participate in various wine exhibitions every year to open up the market, and 18 collective exhibitions have been organized in 2023.
As long as I can cultivate brand loyalty, I will make this industry my main business for the next 10 years. Wu Jiankang said.
According to Xinhua News Agency reporters Wu Shuaishuai and Cui Li).