As a middle-aged person, of course, I am familiar with the Tianya community, and I have done a lot of memories on it. For its decline, and even being filed for bankruptcy, some people have summarized four major reasons:
1.The quality of the content declined, and Tianya, which is known for its high-quality content and high interactivity, gradually decreased the quality of the content over time, and a large amount of low-quality, repetitive, or meaningless content appeared.
2.Managing chaos, as a free and open community, is inevitably chaotic. The administrator's intervention and management were not timely and unfair, which led to the dissatisfaction and departure of some users.
3.With the rise of social networking, people have begun to use social platforms such as Weibo, WeChat, and QQ more to communicate and share information.
4.With the change of the network environment, with the transfer of the Internet to the mobile terminal, the traffic and the number of users in the Tianya community have also begun to decline. Some emerging internet platforms, such as Toutiao, Douyin and Zhihu, are beginning to emerge and attract more users.
5.The dilemma of commercial operation, in the era of social networking, commercial operation has become an important means of Internet platforms. However, Tianya Community has not done well in terms of commercial operation. Its revenue from advertising and promotion is relatively low, and it is unable to meet the operational and transformation needs of the platform.
These are of course important reasons for the decline of the Tianya community, but I think there are several important reasons for its decline, even more important than the previous ones.
The reason why we used the Tianya platform at that time was to force the relevant departments to deal with some unreasonable phenomena. Similar to the current public report, but only text and**, no need to hold up your ID record**.
I helped my friend deal with the mess of the garbage heap around his community, and the miracle really happened, and it was quickly rectified by the local sanitation department, and the effect was better than the dozens of times they went to find it. Later, we also had a lot of similar questions, most of which were dealt with and replied to, and the effect was quite good.
However, the problem then comes, that is, the response speed of the localities to deal with this kind of problem is getting faster and faster, not to solve it quickly, but to respond quickly.
I had some concerns at the time, which showed that its influence was too great and it had been targeted by the relevant departments. Some problems may just be everyone's complaints, solve the problem and then ask for the post to be deleted, which will lead to a decrease in the richness of the community's content. However, due to various pressures, many authors still have to delete relevant content.
Later, the situation changed, and it was obviously a normal problem, but suddenly there were a lot of "bar spirits". At first, everyone thought it was normal, after all, disagreement is hard to avoid. Later, it didn't feel right, because these dissenting people were obviously trolls, and their accounts were only used for all kinds of confusion.
Yes, when there are too many problems, the department that deals with them thinks of washing pastes, not solving problems. When there is too much content in this kind of post, some authors also have to delete the post.
Many young friends may not have a deep understanding that the Internet management back then was much more relaxed than now, and some things are not getting more and more progressive. When overly strict regulation comes, platforms like Tianya Community, where all content is provided by individual netizens, will be very troublesome. If the management is too loose, it will be cleaned up by the regulatory authorities and required to rectify; The management is too strict, and users can't afford to post it, so they naturally want to move places.
At that time, most people had no income, didn't even think about it, and didn't have the concept of fans and traffic. The subsequent rise of related platforms has adopted practices such as sharing advertising revenues to bring the concept of self-improvement to the mobile Internet. This is simply a bottom draw for products in the desktop computer era such as Tianya.
An era has a star product or platform of an era, and the Tianya community may eventually become our youth memory.
Tianya Community