Many people write copywriting to dig up pain points and poke pain points, but the deeper the pain points are dug and the more painful they become, the worse they are!
I found that these so-called poke pain points are more like exposing other people's shortcomings, and some are even insulting!
For example: your mouth is so stinky that your husband feels disgusting when talking to you face-to-face......
was called aunt at the age of 30, how terrible it is for a woman who doesn't understand skin care ......
No one wants to listen to others say that they are not good, the more you write such copy, the faster the customer will run, and even block it.
Good copywriting is not to make people "hurt", but to make people "itch", when she itches so much that she can't do it, you give her another tickle to make her "cool"!
Try to change your thinking and replace "digging pain points" with "finding itchy points"!
What is an "itch spot"?
The itch point is the customer's innermost desire, when the desire can not be satisfied, the customer will be itchy, so you have to use copywriting to stimulate it, make her more itchy, and make her uncomfortable if she doesn't buy your product.
If you're selling skincare products, the copy says, "It can make you younger," is not only insensitive, but also likely to be denied.
It's better to tickle the consumer:
At the age of 35, the secrets of being called a little girl by her husband are all hidden in this bottle of essence.
Subtitle) xx essence cream, let it accompany you slowly and slowly slowly and slowly grow old....
Use the tone of Versailles to lead out the product, and explode in minutes.
If you are making collagen cream, and the copy is written: "80% collagen content", consumers have no concept at all.
It's better to tickle consumers, more like a little bit:
You can nibble on 5 trotters a day, or you can use a vial like this!
Subheading) xx collagen. Repair, always hold up your "face"...
Using analogies to give everyone an idea of what this product can do, both to avoid rejection and to quantify the active ingredient.
If your product is hydrating, the copy reads: "Dry skin mother", too old-fashioned, too abstract, and the customer will instantly scratch away.
It's better to tickle consumers and be more vivid:
10 drops a day, ** no more thirst!
Subtitle) xx lotion, the desert can also become an oasis....
Shout out the effect of the product with the tone of **, enhance the fun and freshness, and the product will be robbed at once.
I'm Zhao sometimes, and people give me the nickname "professional account of explosive orders"!
Follow me and take you to hit the explosives together.
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