The TV market is shrinking! Where is the high-definition display industry?
Text: Spicy new language Wu Nengen.
In recent years, China's high-definition display industry has made remarkable achievements. At the same time, however, the TV market is shrinking. This phenomenon attracted the attention of Li Dongsheng, a deputy to the National People's Congress and the founder of TCL, and called for a way to break the situation.
The strong strength of China's high-definition display industry is undoubted. We have reached the international leading level in manufacturing, technology research and development. Chinese-made TVs occupy an important share of the global market, display technology continues to innovate, and product quality has been widely recognized. However, despite the strength of the industry, the shrinking TV market has become a problem that cannot be ignored.
There are many reasons for this situation. First of all, with the rapid development of the internet and mobile devices, the way people entertain has changed dramatically. Consumers are more inclined to obtain information and entertainment content through mobile terminals such as mobile phones and tablets, and the demand for traditional TVs is gradually decreasing. Secondly, the lack of content is also one of the factors affecting the TV market. The lack of high-quality, diverse programming content makes it difficult to attract viewers back to the TV. In addition, the fierce market competition and the best war have also squeezed the profit margins of TV companies.
In the face of such a dilemma, we need to find a way to break the situation. First of all, strengthening technological innovation is the key. Continuously improve the quality and performance of display technology, and develop more attractive features, such as higher definition, wider color gamut, better sound, etc., to meet consumers' pursuit of high-quality audiovisual experience. At the same time, combined with emerging fields such as smart home and the Internet of Things, we will create more intelligent and interconnected TV products.
Second, improving the content ecosystem is a necessary measure. Partnering with content providers to provide more diverse, high-quality programming resources to keep viewers coming back to their TV screens. Promote the integration of radio and television and Internet platforms, expand content communication channels, and meet the personalized needs of consumers.
In addition, innovative business models can also bring new vitality to the industry. Explore ways to make money that don't just rely on TV sales, but also increase revenue through advertising, membership, value-added services, and more**. Strengthen cooperation with Internet companies to jointly develop new business models and application scenarios.
In addition, it is important to improve the user experience. Simplify the operation interface and provide a more convenient way to interact, so that consumers can easily enjoy the fun brought by high-definition display. Strengthen after-sales service, solve the problems encountered by users in the process of use, and improve user satisfaction.
Finally, policy support also plays an important role in the development of the industry. **Relevant policies can be introduced to encourage technological innovation and industrial upgrading, provide financial and resource support, and promote the sustainable development of the high-definition display industry.
In short, China's high-definition display industry is facing the challenge of shrinking market, but it also has the opportunity to break the situation. Through efforts such as strengthening technological innovation, improving the content ecosystem, innovating business models, improving user experience and policy support, we are confident that we can break the status quo and usher in new development of the industry. In this process, enterprises, enterprises and all parties in society should work together to actively promote the transformation and upgrading of the industry, bring consumers a more wonderful audio-visual experience, and realize the prosperity and sustainable development of China's high-definition display industry.