At noon on March 6, "Hema was exposed to the closure of goods" rushed to the hot search.
There are ** reports that the news of Hema withdrawal and closure of Hema in various places has been coming out in a steady stream, including the closure of 3 more stores in Wuhan in March.
In response to this matter, Hema has just responded that due to the expiration of property contracts and the recession of individual shopping malls, in the first half of this year, Hema Xiansheng carried out the replacement of tail department stores normally, closed 6-7 stores nationwide, and looked for better properties nearby to undertake consumer demand. At the same time, more than 360 stores are operating normally.
Hema also said that Hema Fresh plans to open 70 new stores this year, and the number of Hema Fresh stores is expected to exceed 400 this year.
Driven by data and technology, Hema was once regarded as the representative of China's "new retail".
After the reform and opening up, international retail companies entered the Chinese market, bringing with them a store-dependent retail model such as "hypermarket". Subsequently, local brands, whether Yonghui or Wumart, were established on the basis of foreign retail models. After building an ecosystem of China's mobile Internet, e-commerce and logistics networks, the "online shopping + store experience" model advocated by Hema has become a new ecology in the retail industry in China and even the world.
However, after years of development, Hema must also re-examine its increasingly hyper-market side – with continued redundancy of merchandise and stagnant growth in offline customer traffic. According to Alibaba's FY2023 data, the overall GMV of Hema exceeded 55 billion yuan, and online transactions contributed more than 65%, while offline customer flow and orders did not increase much.
In mid-October 2023, Hema fully launched the discount reform, which is called the biggest change in the more than eight years since the establishment of Hema was established.
Starting from Hema offline stores, more than 5,000 products** will be reduced by 20%, including major categories such as dairy products, biscuits, instant food, water and beverages, cleaning and care products, and frozen meat, poultry and aquatic products. SKUs will be reduced from more than 5,000 to more than 2,000, and this will be expanded to online in the future with the core goal of "competitiveness". Hema said that the excluded goods are based on the judgment of procurement and operation, and finally determine whether the goods are competitive.
The urban scene integrates the official Weibo of "Hema", China Business News, Interface News, and Zhongxin Jingwei).