One of the recent "traffic stars" in the traditional luxury car market is the new SAIC Audi A7L, which was officially launched on March 1. The price range of the three mainstream versions is 41870,000 to 60470,000 yuan; There are four special editions with a price range of 47970,000 to 66620,000 yuan.
As the brand's first model, SAIC Audi A7L once shouldered the important task of "laying the foundation" and "breaking into the market", and it has been playing the role of "mainstay" in the three years since the establishment of the brand. According to official data, SAIC Audi A7L sold more than 6,000 units in December last year, making it a high-quality choice in the C-segment luxury sedan market outside of the "56E".
Today, SAIC Audi has two SUV models, the Audi Q5 e-tron and the Audi Q6, and the brand has entered a new stage of development. At this time, what kind of contribution can the SAIC Audi A7L make to the brand after the replacement?
Deepen the "longboard effect".
The "short board theory" used to be the mainstream of workplace learning, which told us that "if we want to be leaky, we must make up for the shortcomings". This seems to be the correct theory, but there is actually a bug: if the other boards are not long, then even if we make up for the shortest, we still can't stand out in the vast crowd.
Therefore, while "there is no shortcoming", it is equally important to establish a "longboard", which will determine whether a person and a product can get more attention and win more recognition.
Especially in today's Chinese auto market, where the "tornado" does not stop, the "longboard effect" is more important. After all, consumer taste is improving, "flat and stable" cars are everywhere, and many models are also on the ** "close hand-to-hand combat", how to be more "differentiated", have a more distinct "personality", it is necessary.
For SAIC Audi A7L, with the strong combination of SAIC and Audi, it has been a "no shortcoming" product from the beginning of its birth. At the same time, its "longboard" is also very distinct: the low-lying shape, the detailed design that takes into account both sport and comfort, and the extremely high driving experience of "happy value" make it known as the "performance flagship" in the C-class luxury car market.
These characteristics have been inherited from the new SAIC Audi A7L. For example, the sharp front face, high-tech high-definition matrix LED headlights, a smooth body with low wind resistance, a frameless electric suction door with optional double-layer silent glass, and a "delicate" rear and through-type LED lights. These designs ensure that the new Audi A7L is still full of aura and looks exciting.
The cockpit interior of the new car also continues the design style and layout of the previous generation model, the familiar steering wheel, gear lever, as well as the instrument screen, the central control screen and the air conditioning control screen, they add just the right "metal frame" and wood grain trim, so that the car is not only full of science and technology, but also a little tribute to the mechanical texture of the fuel car era.
At the same time, the detailed design on the doors of the new SAIC Audi A7L also greatly increased the goodwill of the first experience of this car. We see that on the rear door armrests of the new car, there are window switches on both sides, sunroof switches, and sunroof sunshade switches. Although this was already available on the original model, it still feels very intimate to see it here. In addition, like the seats, the rear entertainment display, and the rear seat control screen, they are all the same effect, although it is not novel, but it is comfortable.
Last but not least, of course, is the same performance and handling, the new SAIC Audi A7L is equipped with a high-performance 3 by the EA839The power system composed of the 0TFSI V6 engine and the 48V mild hybrid system has a maximum output of 250kW, a peak torque of 500Nm, and an acceleration time of 5 km/h6s。Complemented by a mild-hybrid system and a seven-speed S-tronic wet dual-clutch transmission, the powertrain accelerates linearly, softens the driver and passengers, and delivers excellent quietness and fuel economy.
The car's handling is confident** based on three technologies: active air suspension, DAWS dynamic all-wheel steering, and Quattro Ultra all-wheel drive. Among them, in addition to the vibration effect, the air suspension also has a good inhibition effect on the "forward lean and rear closure" of rapid acceleration and deceleration, and can also increase a certain passability. DAWS is mainly to help this big guy better "flash and move" when he is in a big curvature curve or when he turns on the spot. Not to mention the quattro ultra, which is a great skill to ensure safety and increase passability.
Such a new SAIC Audi A7L with distinct traces of "heritage" brings us the confidence, solidity and reliability of a traditional luxury brand. It's actually a more advanced kind of fun, not only can we enjoy acceleration and change direction with ease, but we can also praise the subtlety of technology and tuning.
Concentrate on the details
While strengthening the longboard, the new SAIC Audi A7L is also promoting the growth of the tablet. Of course, the new car is not very aggressive in this regard, but steadily optimizes the details.
For example, in the exterior and interior part, the new car has a variety of packages or design styles to choose from, divided into "trendy package" and "dynamic package", and the RS model also has a "racing version"; New body colors such as Perpetual Gray, Smoky Sect, etc.; New interior colours such as Luxury Brown and Shadow Grey; Wheels include 20-inch 10-spoke alloy wheels, 21-inch V-shaped 5-spoke aluminum alloy RS black wheels, 21-inch double-V 5-spoke aluminum alloy wheels, 21-inch 5-spoke aluminum alloy RS wheels, etc.
In addition, the interior of the new SAIC Audi A7L is also covered with more skin-friendly and environmentally friendly materials, and some fabrics even only appear on "big flagship" models such as the A series and the S-class. These sensory optimizations will effectively enhance the high-end sense of the new SAIC Audi A7L.
Finally, the new car's MMI car machine system, we see that it currently has its own car control or user association function, there is also a rich app store, allowing users to use different kinds of applications such as audio-visual entertainment, functional assistance and car games, etc., to enrich the functions in the car.
It can be seen that although these optimizations are in the details and are not "subverted" in a big way, they are all in place. When we frequently use these functions, we can also feel the progress of SAIC Audi A7L and the belief in continuous improvement.
Che Yun summary
As a new luxury brand born in 2021, SAIC Audi has a difficult start, not only with the competitive pressure of traditional luxury brands, but also in the face of the "high-end and low-price" market strategy of many new forces, and the situation is very difficult. In order to stand out from the crowd, SAIC Audi must make up for the lack of brand influence while sticking to the bottom line of high quality and making each product highly recognizable.
Judging from the overall delivery of more than 6,000 units of the brand in January, SAIC Audi did a good job at the beginning of the new year and made a good start. After the new SAIC Audi A7L strengthens the "long board" such as sport, comfort and driving pleasure, and gradually improves the level of "flat plate", we expect it to achieve sales explosion and help SAIC Audi become one of the top luxury brands.