The economic aspects of the services and products that provide services and products to the elderly are collectively referred to as the "silver economy". *The "Opinions on Developing the Silver Economy and Improving the Well-being of the Elderly" recently issued by the General Office is the first special document issued by the state to support the development of the silver economy, and it is also a key deployment for the implementation of the national strategy of actively responding to the aging of the population.
Public welfare is popular science, and the concept of health is more heartfelt
Heye Company has always insisted on spreading traditional Chinese health and sleep culture and health concepts to tourists through popular science education. As a private enterprise, Heye has established a "huge" museum group in the industrial park, officially became a member of the Chinese Museums Association in 2021, and has been rated as a national 3A-level tourist attraction, Zhejiang Provincial Science Education Base, Industrial Culture Research and Practice Education Base, Zhejiang Industrial Tourism Demonstration Base, and Zhejiang Traditional Chinese Medicine Culture Health Tourism Demonstration Base. Since the opening of the Heye Health Museum, it has received more than one million tourists from all over the country, telling and spreading the story of Chinese health and sleep culture for tourists from all over the world in a way that the people like to see, conveying the concept of healthy life, and doing a good job in health science popularization and healthy consumption.
Museums are important temples for the protection and inheritance of human civilization, and a bridge connecting the past, present and future. Heye Health Museum not only popularizes the concept of healthy sleep culture, but also provides a scientific guarantee for the correct consumption and healthy consumption of consumers.
In recent years, with the upgrading of China's consumption structure, people's health awareness has improved, and health consumption has also accelerated accordingly. Over the years, the health consumption advocated by Heye has not only focused on "new" forms, but also actively embraced new technologies such as the Internet, big data, and digital intelligence, and launched new forms of development such as air health lecture halls; In addition, we have put pen and ink on the "excellent" model, built a health museum, and carried out the "National Healthy Sleep Lecture Hall" science popularization public welfare activities to promote the development of health science popularization!
Manufacturing is visible, so that consumption is more assured
Since 2019, the company has opened the factory to the outside world, allowing everyone to walk into the factory and the workshop to visit, see the inner material of the product, and take the product for testing. In particular, since the big health industrial park, which covers an area of more than 300 acres, has been officially put into operation, it has attracted the attention of thousands of consumers across the country.
Through the visit of the "transparent factory", walking through the manufacturing workshops, with the ups and downs of the robotic arm, and then through the overall performance tests such as rollers and pressure, you can see with your own eyes the strict control of the quality of Heye products, especially mattresses.
In the product display area, you can clearly see the internal structure of a mattress: magnetic stripe, magnetic particles are undoubtedly the core materials in the mattress, in the rare earth magnetic material soaring today, production costs are rising, enterprises and consumers, are under tremendous pressure, which also promotes and also continue to carry out technological innovation, robotic arms, hanging systems and other intelligent equipment full use, in order to offset the raw materials ** large. The material at the bottom of the mattress, called EEP bridge, is called the protective board of the human spine, Simmons is too soft, and the wooden bed is too hard, this material is moderately soft and hard, and it supports the human body. In addition, the Kazuya mattress also contains a variety of materials that are good for sleep, such as latex and hedrons.
Through high-tech empowerment, Heye has successfully applied physical factors such as magnetic, negative ions, far infrared, and bacteriostatic materials, as well as ergonomic latex, EPP bridges and other materials to a wide range of bedding products, creating a magnetic technology health product ecology from "paving covers" to "wearing, wearing, and wearing".
For enterprises, "transparent factory" is reflected in the confidence in the company's strength and product quality, and in the "integrity" of consumers. In the face of all users, there is no clear heart. Open form, transparent means, in order to let users enjoy the scientific and technological achievements of Heye with confidence.
At present, consumers' health awareness has been greatly improved, and the "health care" belonging to the big health industry is no longer the "patent" of the elderly, and the health care industry has gradually shown a trend of youth. However, in order for an excellent product to stand out, it must pay more attention to the scientific nature of the product.
In recent years, from manual operation to intelligent robotic arms, from production lines to finished product packaging. With excellent product quality, standardized and fine management, advanced industry technology, etc., the company has won the "product word standard" made in Zhejiang in one fell swoop, and has been awarded the honor of "China Transparent Factory" enterprise for three consecutive years.
The product can be touched, so that consumption is more rational
There is also a hotel in the Heye Health Industrial Park, which not only rave reviews for the service, but also a large number of mattresses, pillows, and home textile kits have appeared in the praise, and even more and more users have moved the same mattresses and pillows of the hotel back to their homes!
Heye Hotel is the first health experience hotel in China with rare earth magnet as the main functional material mattress, whether it is a mattress, pillow, home textile kit, or seat, etc., all of them are Heye products, the purpose is to let the majority of users have a real experience first, and then rational consumption.
The same is true of more than 5,400 specialty stores across the country. It can be seen that there are customers who enter the store every day to "sleep" and enjoy a healthy service experience. Nowadays, the store is not an ordinary store, but also carries the people, especially the middle-aged and elderly groups love the living place, is distributed in various communities across the country and the health service center, each store manager is the community health service center service. "We provide family health services for middle-aged and elderly friends in terms of humanistic care, social recreational, sports and entertainment activities. Let every middle-aged and elderly person have fun, do something, and be peaceful. Fang Yanwen, general manager of Heye Company, said this at the 2023 China International Service Fair "China International Health Care and Health Industry Development Forum".
Science is a guarantee to protect consumer safety
Technological innovation has made him an industry leader. Today, Heye has been the leading revision unit of the "China Magnetic Dosage Standard for Health Care Functional Textiles" and the "China Health Care Functional Textile Anion Standard". It has won many honors such as the second prize of Zhejiang Science and Technology Progress Award, the second prize of Shanghai Science and Technology Progress Award, and the Zhejiang Patent Gold Award, and has six innovation platforms, including Zhejiang Academician Workstation, Zhejiang Postdoctoral Workstation, Zhejiang Enterprise Technology Center, Zhejiang Provincial Industrial Design Center, Provincial High-tech Enterprise Research and Development Center, and Provincial Enterprise Research Institute.
On December 13, 2020, the "Joint Laboratory of Magnetic Biology with Strong Magnetic Field" was officially inaugurated in Hefei Science Island. The laboratory is jointly established by the Hefei Institute of Physical Sciences of the Chinese Academy of Sciences and Heye Technology, and the two sides expect to carry out a full range of industry-university-research cooperation around magnetic biology to provide scientific theoretical support for magnetic health products.
It is understood that in 2016, he also began to cooperate with the High Magnetic Field Science Center of the Hefei Institute of Physical Sciences of the Chinese Academy of Sciences, and signed an agreement in 2017 to carry out cooperative research on magnetic biology related topics. Since then, the two sides have achieved fruitful results in the fields of static magnetic field safety research and interdisciplinary research between magnetic field and life science.
On September 28, 2021, the unveiling ceremony of the joint laboratory of magnetic surgery and the launching ceremony of the project cooperation jointly built by Heye and the First Affiliated Hospital of Xi'an Jiaotong University were held in Xi'an. This is also the second joint laboratory established by the Institute of Science and Technology and Scientific Research.
Fang Zhicai, founder and chairman of the company, said that the two parties will jointly carry out scientific research on magnetic surgery in the joint laboratory, and apply the research results to magnetic medicine, magnetic health care and magnetic biology, so as to promote the development of medical and health-related science and technology, the promotion of achievements and the gathering of talents, so as to achieve complementary advantages and benefit sharing.
In May 2021, Heye officially established a special scientific research **, and invested 1 person within 5 yearsWith 500 million yuan, China launched the first program to improve the popularization of life science and magnetic health technology, the "Chongming Bird Project", which accelerated the pace of technology application and improved the reliability of the value of health products. The program will attract more experts and scholars in the field to participate in the research of magnetic biology and magnetic medicine that combines basic and clinical practice, and contribute to the "Healthy China".
As of the end of 2023, Heye Technology has more than 588 authorized patents, and we have applied these scientific and technological achievements to the market, so that consumers can enjoy better and more scientific health products. Fang Yanwen, general manager of Heye Company, said.
Science and technology escort, the pulse of the big health industry. Behind each product of Heye, there are scientific data and test reports as support, and scientific consumption is truly achieved. Since its establishment 16 years ago, it has become a leading enterprise in the magnetic health bedding industry, and its product line has also extended from the initial healthy sleep bedding to health protective gear and smart home, bringing a healthy lifestyle of "wearing and wearing during the day and covering at night" for the majority of users.
Those who are honest are the knot of the world
The ancient Chinese said: "Those who are honest are the knot of the world." That is to say, honesty is the foundation of making friends with the world. More than 5,400 franchise stores across the country have signed the "Letter of Commitment to Integrity Management" according to the company's requirements, and regularly organize the study of "Anti-Unfair Competition Law", "Advertising Law", "Product Quality Law", "Consumer Rights and Interests Protection Law", "Law on the Protection of the Rights and Interests of the Elderly" and other relevant laws and regulations, all of which have experience and after-sales service functions.
Since 2018, Heye has joined hands with Jiaxing Consumer Protection Committee, Huzhou Consumer Protection Committee and hundreds of dealers in Jiaxing and Huzhou to jointly carry out the "Rest Assured Consumption in Zhejiang" action, taking the lead in promising to return goods without reason within seven days, and the products will not affect the secondary sales within 30 days, and can be returned without reason, so as to effectively protect the rights and interests of users. At the same time, it has signed a user protection agreement with the consumer protection committees of various provinces and municipalities for a long time, set up advance compensation, and provided advance compensation protection for quality problems and consumer disputes in the process of consumption and use of Heye products.
In order to actively respond to the Yangtze River Delta integration "satisfactory consumption in the Yangtze River Delta" and the construction of "assured consumption in Zhejiang" proposed by the Zhejiang Provincial Party Committee and the provincial government, fully mobilize the participation of the whole society, create a safe and harmonious consumption environment for consumers, consciously fulfill the responsibility of protecting the consumer rights and interests of market operators, and strive to create a "demonstration unit of assured consumption" in Zhejiang Province, and the company is willing to set a benchmark for honest management for the health care industry with its own practical actions, focusing on the core of "reassuring products, reassuring products and reassuring services". Better meet the standards of "perfect public information, good experience environment, standardized and high-quality services, and honest management in accordance with the law". In January 2021, Heye Company and China Consumer Daily Zhejiang Reporter Station jointly held the "100 Stores Striving for Assured Consumption Demonstration Store and 2021 100 Consumer Education Launching Ceremony" activity.
As a model of integrity management in the magnetic health industry, Heye Company was invited to attend the "2022 China Consumption and Rights Protection Summit Forum" under the guidance of the State Administration for Market Regulation and the China Consumers Association, and jointly sponsored by China Consumer News and China Consumer Network. At the meeting, Fang Yanwen, general manager of Heye, shared Heye's integrity business model, which won praise and praise from the leaders and guests present.
In July 2023, the "Promoting Quality Improvement and Upgrading, Optimizing Consumer Experience" Consumer Rights Protection Publicity Work Symposium hosted by China Consumer Daily and China Consumer Network was successfully held in Heye. Zhejiang Provincial Consumer Protection Committee, Beijing Consumers Association, Hebei Provincial Consumer Protection Committee, Shanghai Municipal Consumer Protection Committee, Jiangsu Provincial Consumer Protection Committee, Anhui Provincial Consumer Protection Committee and other 10 provincial consumer protection committees and market supervision bureaus and consumer associations in their jurisdictions attended the meeting.
During the epidemic prevention period in the past three years, the company resolutely implemented the decisions and arrangements on the prevention and control of the new crown epidemic, strengthened industry self-discipline, assumed social responsibility, adhered to honest management, and fully implemented the "quality, price, and security" three guarantees.
In the post-epidemic era, Heye pursues seeking truth from facts, constantly meeting consumers' increasingly rich consumption pursuits, and constantly accelerating the establishment and improvement of high-level, wide-coverage, and strongly constrained quality standards and service standards, so as to create a safe and secure consumption environment.
The country regards the silver economy as a new driving force for economic development, and the corporate attitude of serving the sunset with the rising sun, starting from the original intention of healthy bedding, and running through the concept of operation and management with service, shows an honest and benevolent harmony!