When conducting online public opinion monitoring, it is better to adopt the mode of individual self-monitoring of online public opinion than the unit monitoring mode. First of all, the personal network public opinion monitoring scheme can be more refined, focusing on the keywords derived from the individual subject and personal life and work, the amount of personal public opinion information push is not large, the information filtering is less, and the probability of missing sensitive clues and information related to individuals is low. However, the unit monitoring is centered on the main body of the unit name and the keywords derived from the unit's business, which leads to the lack of fine-grained monitoring plan for unit personnel, and the daily data volume is relatively large, which is easy to filter out a lot of sensitive clue information in the early stage of personal public opinion information.
Secondly, individuals receive and review their own sensitive public opinions, without the participation of familiar personnel around them, so as to minimize and reduce the spread and coverage of sensitive public opinions. However, if the unit detects the sensitive public opinion of the relevant individual, and the news has already been expanded and disseminated within the personnel of the unit's public opinion team, if it is further used by the relevant personnel of the unit (such as delaying the report or taking the opportunity to expand the dissemination), it will cause further loss of control of the sensitive public opinion parties.
In addition, individuals themselves receive early warning information with a high degree of attention, and it is easy to immediately carry out processing at the best time, while the unit public opinion monitoring team generally works normally to and from work, if there is a public opinion early warning information beyond the working time period, the timeliness of the push processing is relatively slow, and because it is not their own business, the initiative of the unit's public opinion monitoring personnel to deal with sensitive information in a timely manner is not enough, and the best processing time may have been missed when sensitive public opinion about the personal network is transmitted to the parties.
Finally, individuals should take the initiative to monitor themselves, and before the unit or higher-level department monitors the public opinion required to be disposed of, they can take the initiative to carry out the disposal in advance, so as to avoid being notified by the unit or superior to be passive and disposed of. If the unit or the higher-level unit monitors the sensitive public opinion of the relevant individual, and then the unit transmits a notice from top to bottom to deal with it, it has already formed a local expansion and dissemination, and the public opinion party will be very passive in handling the public opinion.
Therefore, it is a better choice to choose the network public opinion monitoring mode by individuals than the unit monitoring mode.