In recent days, several ** have been circulated in the cross-border circle, which means that the "China" option has been added to the etsy aggregation payment platform etsy payments, so there are sellers in the circle secretly discussing whether etsy is ready to start opening the Chinese registration channel. This news spread quickly and caused a lot of heat in the cross-border circle.
The reason why this unconfirmed news has become a topic of discussion is mainly because the etsy platform is very popular with sellers, after all, the platform has high gross profit products, does not have high requirements for logistics timeliness, and the quality of customers is also good.
However, the tone of the Etsy platform has always been very high, and the influx of domestic sellers has led to uneven products, so the Chinese registration entrance was directly closed. Some time ago, it was also rumored that the platform would increase the difficulty of applying for a new store, such as submitting a photo of "people and documents", paying a $15 store opening fee, and extending the settlement cycle, etc., the core purpose of which is to increase the difficulty of entering the new store and maintain the healthy ecology of the platform.
In fact, it can be seen from Etsy's 2023 annual financial report data that the company's revenue, per user consumption level, profit, cash flow, etc. are all showing a downward trend. However, even in the face of this situation, the Etsy platform still insists on not opening the Indian market (the information in the annual financial report), which fully demonstrates the company's consistent adherence to the platform ecology and security, and the ideal and pursuit of platform personalization.
Therefore, for the Etsy platform, which has previously opened the Chinese market and has been affected to a certain extent, opening up the Chinese seller's market may be an option that can push up the company's revenue, but it may also undermine the concept that the platform adheres to. From this point of view, opening up the Chinese registration channel may not be as easy as imagined.
What is the final result of this ** matter in the circle?
Some bloggers tried to register with Chinese entities, and found that there was no Chinese registration channel, which seemed to be empty and happy. But in any case, if the Etsy platform can be opened, it will be good news for Chinese sellers. Even if it can't be opened, it does face many problems, but there are still many sellers who can still achieve the ultimate goal by saving the country through twists and turns.
In the face of the increasingly fierce online e-commerce market, such as: Amazon, Shein, Temu, TikTok, etc., as a niche platform for handicrafts, Etsy has not many ways to choose.
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