Voices of the two sessions|Zhou Shihong: It is recommended to clearly support the anti-counterfeiting behavior of "professional anti-counterfeiters".
As an important means to maintain market order and protect the rights and interests of consumers, the importance of anti-counterfeiting compliance is self-evident. However, in the actual operation process, there are also some drawbacks in anti-counterfeiting compliance, which will not only affect the effectiveness of anti-counterfeiting, but also may bring unnecessary troubles to enterprises and consumers. The following is a description of some of the drawbacks of anti-counterfeiting compliance.
First of all, the cost of anti-counterfeiting compliance is high. In order to effectively combat counterfeit and shoddy products, enterprises need to invest a lot of manpower, material and financial resources to conduct market research, product testing, legal proceedings and other work. These costs include not only direct economic inputs, but also the consumption of time, energy, and human resources. For some smaller, finitely funded businesses, the cost of anti-counterfeiting compliance can be an unbearable burden for them.
Second, the effectiveness of anti-counterfeiting compliance is not satisfactory. Despite the tremendous efforts made by enterprises and departments in combating counterfeit and shoddy products, counterfeit and shoddy products are still repeatedly banned. This is mainly due to the fact that producers of counterfeit and shoddy products often use covert and decentralized production methods, which makes it difficult to achieve fundamental results in the crackdown. In addition, some criminals will also take advantage of legal loopholes and regulatory gaps to circumvent the crackdown by changing packaging and changing product specifications, which has brought great difficulties to the anti-counterfeiting work.
Thirdly, anti-counterfeiting compliance may lead some enterprises to fall into the "anti-counterfeiting trap". Some criminals will deliberately create clues about counterfeit and shoddy products to lure enterprises to carry out anti-counterfeiting actions. Once a company invests significant resources in investigating and cracking down, the bad actors disappear without a trace, and the business can suffer financial losses and reputational damage as a result. This kind of "anti-counterfeiting trap" not only makes enterprises fall into a passive situation, but also destroys the fair competition environment of the market.
In addition, anti-counterfeiting compliance may also give rise to some legal disputes. In the process of combating counterfeiting, enterprises may face some legal disputes and lawsuits. For example, some companies may infringe on the rights and interests of legitimate merchants due to misjudgment or excessive crackdowns, resulting in legal action. These legal disputes will not only bring financial losses and time costs to enterprises, but may also affect the reputation and image of enterprises.
Finally, there are some social and cultural challenges that need to be faced in anti-counterfeiting compliance. In some regions, counterfeit and shoddy products have become a "tradition" or "habit", and consumers have a high awareness and acceptance of counterfeit and shoddy products. In this case, anti-counterfeiting compliance not only needs to change consumers' consumption habits, but also needs to guide consumers to establish correct consumption concepts and values. This is a long-term and arduous task that requires the joint efforts of enterprises, enterprises and consumers.
To sum up, although anti-counterfeiting compliance is of great significance for maintaining market order and protecting consumer rights and interests, there are also some drawbacks in the actual operation process. In order to solve these problems, we need to start from many aspects, including improving the cost-effectiveness of anti-counterfeiting, strengthening supervision, improving laws and regulations, and raising consumer awareness. Only in this way can we better play the role of anti-counterfeiting compliance, protect the rights and interests of consumers, and promote the healthy development of the market.
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