In your mind, what is the most profitable profession for ordinary people?
Many relatives and friends of different ages around me gave a unified answer, live broadcast with goods.
Because this profession is closest to them, the method of earning money is also almost transparent.
Even if it is difficult to get out of the circle with live streaming today, the threshold of this industry is very low, which is also the consensus of everyone.
And today, this profession, which has always been concerned by everyone, is on the hot search.
What sent the industry to the hot search was a group of stars who couldn't bring goods.
It's funny to say that when a large number of celebrities poured into the live broadcast industry, countless people were singing about Internet celebrities.
The stars themselves are blessed by the aura of artists, as long as their fans come to support the show, it is difficult not to become popular.
Many self-righteous celebrities also feel that bringing goods is a very simple thing, as long as they sit in front of the camera and say a few words, there will be people who trust them to place an order.
But when I really tested the waters, I found that there were not so many people willing to pay at all.
There is only one reason why this is the case.
Today's netizens are not so easy to fool, and some of the fools who are easy to be incited are not enough.
Celebrities overestimate their popularity and underestimate the IQ of their fans.
They don't regard live streaming as their own career at all, they just want to take the opportunity to make a fortune and leave.
Many celebrities don't know what they sell at all.
During the live broadcast, I couldn't tell the products I was selling in front of the teleprompter.
thought that shouting three two one in front of the camera, and then calling the family a few times affectionately, would make people pay for it.
Such times have long passed.
The cake of live shopping is so big, and there are too many people who run out to share it now.
Some merchants have spent high pit fees to invite some well-known celebrities to bring goods.
The final sales were not enough to pay for the appearance fees of the stars.
This kind of thing is not news in the live broadcast circle for a long time.
Today's consumers are smart, and they would rather go to some professional-looking top influencers to place an order than go to a celebrity who has suddenly changed careers.
Professional people do professional things, and Internet celebrities who become popular with their professional knowledge are far better than some celebrities in the field of live broadcasting.
Previously, some netizens wondered how the artists they once liked were reduced to attending commercial events with Internet celebrities.
They still think that it is the celebrities who drop the price, but in fact, those Internet celebrities who have a conversion volume are playing with the stars.
In this era when traffic is king, merchants no longer value those vain data, and real sales are your bargaining capital.
Therefore, when a celebrity can't deliver an answer that satisfies Party A, it is normal to be eliminated by the live broadcast circle.
Of course, not all celebrities are playing around in the live broadcast circle, and some celebrities have made live broadcast their new career.
They carefully selected products and introduced them sincerely, and after a long time, they have gained a firm foothold in the circle of goods.
There are several names among them that everyone is familiar with.
Stars who have contributed wonderful acting skills may not be able to change the scenery with a different lens.
Whether the anchor is bringing the goods with his heart or not, the audience can tell as long as they pay a little attention.
Don't take the fans who like you for fools, there really aren't that many fools.