Yuexiu base camp ushered in the new district head Sha Ji!

Mondo Entertainment Updated on 2024-03-04

Recently, there has been a lot of news that the central state-owned enterprises are happy to mention the head of the new area.

Sister Yan also learned today that Sha Ji, the former executive president of Excellence Group, has just arrived at the post as the general manager of the new Yuexiu Guangzhou Regional Company.

Sha Ji graduated from Southeast University with a bachelor's and master's degree, joined Vanke in 2004, and has worked in Vanke for 14 years and with excellent performance for 6 years, with good career stability and growth path.

The industry's evaluation of it is: it has a macro vision of the industry, is good at investment, has the ability to operate and manage the group, and also has the ability to fight a tough battle on the front line, and is a compound cadre who has been tempered by a variety of roles. In addition, he is also proud of his personality and has his own pursuits.

From Yuexiu's side, Guangzhou, as Yuexiu's base camp, appointed Sha Ji as Guangzhou's feudal official, which also shows Yuexiu's importance to Sha Ji.

Sister Yan also observed that Vanke, CIFI and Longfor have recently been highly sought after by central state-owned real estate companies, which shows that many central state-owned enterprises are currently facing market pressure and recruiting good talents against some high-quality real estate companies, hoping to solve the problems they are facing.

Looking through Sha Ji's resume:

From 2004 to 2018, Sha Ji successively served as the Assistant General Manager of the Strategic Investment Department of Vanke Headquarters, the General Manager of Vanke Kunming Company, and the General Manager of Vanke Chengdu Company.

In June 2015, Sha Ji was promoted to General Manager of Chengdu Vanke and Deputy General Manager of the Central and Western Region, and was the first deputy of Mo Jun, President of the Central and Western Region. In the first half of 2017, sales exceeded 10 billion yuan, becoming the first real estate company in Chengdu to exceed 10 billion yuan, and at the same time breaking the historical record of Vanke in the 18 years since it entered Chengdu. In addition, the Kunming company is also one of the early representative achievements of Shaji, which led the establishment of the Kunming company in 2010 and entered the top three in Chuncheng in 2013.

In 2018, at the invitation of the boss of Excellence, Sha Ji joined Excellence Group as the vice president of the group, and in 2019, he succeeded Wang Weifeng as the executive president of the group, fully presiding over the development business. In addition, he led the excellent business reform and structural adjustment, and the company's business scale increased from 50 billion yuan to 100 billion yuan, ranking among the top real estate enterprises in the country.

Sister Yan has communicated with her peers, and her evaluation of Sha Ji is relatively positive, low-key, has a deep understanding of industry dynamics and business practice, and is also very sensitive to financial indicators such as cash flow and operational security.

As the base camp of Yuexiu, Yuexiu Guangzhou region has ranked first in Guangzhou for three consecutive years by virtue of its own genetic advantages and development capabilities, of which the sales volume in Guangzhou will be more than 60 billion yuan in 2023, and the value of goods is expected to exceed 100 billion.

This time, Yuexiu introduced Sha Ji as the helm of the base camp, which should value his comprehensive management experience from the functions of the headquarters, to the general manager of the first-line regional company, and then to the executive president of the group. Looking back on Sha Ji's career development path step by step, in the two career experiences of Excellence and VankeIt not only has the macro vision of the industry and investment practical experience, but also has the ability of group management and front-line tough battles, and is also a compound talent who has experienced a variety of roles.

With the change of the industry situation, more and more outstanding talents choose to enter the queue of state-owned enterprises, and at the same time, state-owned enterprises in the face of the downward cycle of the industry, do need this kind of professional managers who can gnaw hard bones and fight tough battles.

In the past two years, Yuexiu Real Estate has focused on its investment strategy and has frequently appeared in the land auction market in first- and second-tier cities such as Guangzhou, Shanghai and Beijing to maintain high-quality reserves. CRIC data shows that in 2023, Yuexiu Real Estate's sales will be 142 billion yuan, ranking 12th. Yuexiu is also very strong in the introduction of core talents, and has successively introduced many outstanding talents from first-line areas to functional lines. Among them, there are many middle and senior executives from Longfor, Vanke, and CIFI.

Chairman and General Manager of Northern Region: Guo Weizhi, former General Manager of Gemdale Properties & Investment North China and Senior Vice President of Radio and Television Real Estate;

Deputy General Manager of Northern Region and General Manager of Beijing City: Dong Yi, former President of CIFI North China Region and Deputy General Manager of Group Investment.

In the past two years, Yuexiu has joined forces with local state-owned enterprises to complete the strategic layout of deep cultivation in Beijing.

Yan Qiang, Co-General Manager of East China Regional Company, former General Manager of Longfor Nanjing Company and General Manager of Marketing of CIFI Group, joined Yuexiu East China at the end of 2023 to help Yuexiu grow its territory in East China.

Fei Liutian, deputy general manager of Guangzhou regional company, used to be the general manager of Longfor Jiangxi region and the deputy general manager of Guangzhou Longfor, and will be transferred from the group's operation management department to Guangzhou region in 2023 to support the development and construction business of the base camp.

In addition to the introduction of senior executives in core areas, Yuexiu has also carried out strong talent allocation in core functional lines. General Manager of Cost Recruitment, Zhang Rui, former Vice President of Aoyuan Group; General Manager of Engineering, Meng Qingen, former Engineering Director of Longfor Group and Assistant General Manager of Zhonghai Foshan;

Assistant General Manager of Products, Zhang Zhiyang, former General Manager of Products of KWG Group;

Landscape leader: Liu Wei, former deputy general manager of the R&D department and head of the landscape line of Longfor Group;

Person in charge of hardcover: Wang Chao, former product leader of hardcover line of Longfor Group;

As the industry bids farewell to the era of extensive development, the involution game of real estate companies in the downward cycle has also entered a new mode: to see who can live long and live well. We are paying more and more attention to stable operation, product quality and reputation, and we believe that the building of exogenous forces at this stage is also in line with Yuexiu's strategy and business needs, and will play a role in boosting the improvement of business capabilities.

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