(Hangzhou, China) On March 2, the launch of Leapmotor C10 and the launch of the 24-year new product family bucket with the theme of "choosing a car to see the value of the company" was held in Hangzhou.
At the press conference, Zhu Jiangming, founder, chairman and CEO of Leapmotor, announced the prices of the latest model C10 and the new C11, the new C01 and the new T03, of which the C10 is priced at 1288-16.880,000 yuan, the price of the new C11 is 1488-20.580,000 yuan, the price of the new C01 is 1368-15.880,000 yuan, the price of the new T03 is 499-6.990,000 yuan. This set of combination punches has dropped a bombshell on the car market, and the industry exclaimed, "King of Volumes" Zhu Jiangming is the "King Bomb", it can be said that Leap, the 2024 new family bucket, once again refreshes a value reference for users within 200,000 to choose a car.
From last year's "15-200,000 Leap Run, 30-400,000 car enjoyment" to this year's "reshaping the car selection standard within 200,000 for users with innovative volume and hard grinding", behind this is that Leap has insisted on self-research and mastery of core technologies in the whole domain for eight years, and is a car-making concept centered on user needs, which is to allow more users to enjoy value-for-money, good and inexpensive products.
Innovatively roll the value and polish the product "volume king" with heartZhu JiangmingPay more attention to user word-of-mouth
It is precisely because of the self-research and innovation of technology that Leaprun can achieve better materials and higher configuration at the same level; C10 and the new C11 and the new C01 have 8295 flagship-level chips, high-end NAP intelligent driving, five-link suspension, hybrid with a pure electric range of more than 200km, and 71 channel ** cockpit and other luxury cars only configuration and experience; It should be said that in the range of 150,000 to 200,000**, there are all that Zero Run should have, and there are also 'what it shouldn't have'! At the press conference, Zhu Jiangming was full of confidence in products and technologies.
As a new force car company that crosses the border from the IT industry, Leapmotor has established a technical route of adhering to the global self-development from the beginning of its establishment. Previously, at the 2024 Leapmotor Global Self-development Open Day in January this year, Leapmotor disclosed its technical values: technology is not used to show off skills, but to serve real needs; Leap30, turn cutting-edge technology into practical technology, and exceed user expectations. Today, leap3The 0 technology has all been put on the car and is used in the C10 and the new C11 and the new C01.
At this product launch conference, Leapmotor also disclosed the product values that complement the technical values: car manufacturing should not only be innovative but also attentive, not only more but also better for users, adhere to technological independence, and let users enjoy products that are superior to wisdom, value for money, good and inexpensive.
Taking C10 as an example, the use of many luxury cars in the use of the world's top top merchants, Leap is to roll innovatively and grind hard, so that more users can enjoy good and inexpensive products. Zhu Jiangming said very frankly. He said that since last year, although many people say that Leap is the "king of volumes", it is not the best of Leap Run rolls, but the innovative technology, product quality and user value of rolls, "Compared with the title of King of Rolls, we are more concerned about user reputation."
Zero RunThe first global modelcOfficially listed,GiveYoung peopleaA more ideal home
In 2024, the competition in the industry will become more intense, and thanks to the self-development of core technologies, the current Leapmotor technology has entered the leap3 led by the most integrated electronic and electrical architectureIn the 0 era, with the installation of the C10, the new C11, and the new C01, the intelligent performance of the whole vehicle brought by software-defined vehicles has been greatly improved.
At the press conference, Cao Li, Senior Vice President of Leapmotor, officially released the C10 and 24 new products, interpreting Leapmotor's ability to redefine the car selection criteria and meet the needs of users with real configurations and functions. Cao Li said: "Zero run into product 30 era, with intelligence, comfort, safety three genes; The only one that can surpass the price-to-price ratio of Zerorun is Zerorun! ”
As Leaprun's first global product and leap30 representative product, Leapmotor C10 is officially launched, this is an SUV that can be called a unified global aesthetic, has won the 2023 International CMF Design Award, 2024 French Design Award Gold Award, and will be sold in many markets around the world in the second half of this year.
Leap C10 is a more comfortable home, with a length of 4739mm, a wheelbase of 2825mm, a size that meets the standard of a medium-sized SUV, an effective space of 1888mm in the cabin, and a "room efficiency" of 668%, the space practicality performance is comparable to that of luxury brand models; In order to create the most comfortable cockpit in its class, Leapmotor also invited the user experience officer to conduct more than 40 rounds of seat evaluation of the C10 and more than 10,000 people, just to achieve the most suitable fit for the human body and the comfort comparable to the Mercedes-Benz S-class.
Leapmotor C10 is a smarter home, equipped with Clover** integrated electronic and electrical architecture + Qualcomm SA8295P flagship smart cabin chip, with the only high-end driving assistance system in the same class that uses Orin-X+ LiDAR hardware, which is a real software-defined car product; Compared with its competitors, Leapmotor has also realized the ultimate use of the 8295 chip, pioneered the integration of cabin and driver, integrated audio DSP function, parking, 360 surround view and other functions, realized the efficient coordination of various functions of the vehicle, and reduced the risk of failure.
Leapmotor C10 is a safer home, in terms of active and passive safety, designed in accordance with the C-NCAP and E-NCAP China-EU double five-star safety standards, bringing consistent and surpassing five-star security protection to users around the world. The torsional rigidity of the C10 body-in-white is as high as 42,500 N·m °. The front and rear door anti-collision beams, B-pillar reinforcing plates, seat beams, etc. are made of nuclear submarine-grade 2000MPa hot-stamping steel. The proportion of high-performance materials containing aluminum alloy is as high as 736%, surpassing many top luxury brands.
Leapmotor C10 is a more ideal home, bringing a new value standard to the market - less than 150,000, consumers can buy 8295 intelligent experience, luxury car-level comfort, 160,000 price, can have a high-end intelligent driving experience of LiDAR + Orin-X intelligent driving chip, and set a 150,000-level global product value benchmark.
【Four-leaf clover】Get in the carIntelligent upgrading,Brand newLeap C11,cRefresh and take it to the next level
As the double champion of sales and word-of-mouth in their respective subdivisions in 2023, the 2024 Leapmotor Double C flagships - C11 and C01 ushered in a full-dimensional refresh, realizing advanced architecture, intelligence, and comfort, and carrying out a new appearance.
The all-new C11 can be called the "flagship of new energy value SUV". In terms of architecture, the integrated electronic and electrical architecture is advanced, and through software-defined vehicles, thousands of people are realized, and second-level OTA is achieved; In terms of comfort, the front double wishbone rear five-link independent suspension + FSD variable damping shock absorber is advanced, allowing users to have fun control and drive more stable; In terms of intelligence, it is equipped with Qualcomm 8295 top-level cockpit chip, combined with Leap Pilot high-end intelligent driving assistance system, through LiDAR + Orinx chip, 5G communication + high-precision map, bringing 25 driving assistance functions such as NAP; In terms of appearance, the appearance of Songlan gray has been added, the interior of black + camel hair brown has been added, and 20-inch 15-spoke meteorite lime wheels have been added; A total of 11 configuration upgrades and 11 quality optimizations have been realized.
The all-new C01 can be called the "flagship of new energy car value". In terms of architecture, the integrated electronic and electrical architecture is advanced, and through software-defined vehicles, thousands of people are realized, and second-level OTA is achieved; The front double wishbone rear five-link independent suspension + CTC integrated chassis brings leapfrog driving control, luxury texture, and adopts a larger panoramic canopy scheme, 091 Visible area, large field of view, more open rear headroom, while solving the problem of heat insulation and sun protection; In terms of intelligence, it is equipped with Qualcomm's 8295 top-level cockpit chip, bringing a new intelligent cockpit and intelligent driving experience; In terms of appearance, a new exterior color Songlan gray and a new interior color camel hair brown have been added; A total of 17 configuration upgrades and 14 quality optimizations have been realized.
As the double champion of value retention rate and new car user satisfaction in the market segment, Leapmotor T03 has sold more than 150,000 units so far; The all-new T03 can be called the "preferred car for urban transportation", which also means that Leapmotor has brought involution into the scooter market for the first time. With the new spring bud green car color, the new moon shadow gray interior, the new 15-inch aluminum wheels, the standard leather seats to achieve a new upgrade of comfort, upgrade the open ** channel, upgrade the cruise control and other 12 configuration upgrades, 14 seat optimization, the new T03 also to refresh the value standard of the city scooter.
From the quality pleasure school represented by T03, to the young family-friendly family represented by C10, to the struggling middle-class family represented by C11, and then to the rational and progressive youth represented by C01, Leaprun has achieved all-round coverage of popular user needs. It can be said that in 2024, consumers can choose with their eyes closed, and which one they choose is worth the price. Cao Li said confidently.
From March 1, 2024 to April 30, 2024, 23 Leap C01 will have a maximum cash discount of 32,000 yuan, 23 Leap C11 cash will drop by 19,000 yuan, and 23 Leap T03 200 light version will drop by 15,000 yuan.
At the same time, at this press conference, Leap also brought a new value reference of 200,000 yuan to the industry. Whether it is a B-class car and above, whether it is equipped with a five-link luxury suspension, whether it is a hybrid with a pure electric range of 200km+, whether it is equipped with an 8295 flagship chip, whether it is equipped with high-end NAP intelligent driving, and whether it is equipped with 71 channel ** cockpit, these six standards have also become the 2024 value reference brought by Leapmotor for the selection of cars within 200,000 yuan, rolling out new value for users.
Conclusion:
Choose a car to see the value of zero run, there is a reference!
With the acceleration of the era of new energy popularization, Leapmotor, with global self-development and vertical integration as its moat, has redefined the car selection standards of the popular new energy market with its profound technical strength and product strength, led the industry value war with innovative research and development and car-making, continued to exceed user expectations, and created maximum value for users' travel and life!