According to the Ministry of Education, the class of 2024 is expected to be 11.7 million college graduates nationwide. Recently, "it is recommended that college students not only focus on first-tier cities" The topic directly appeared on Weibo hot search, with more than 200 million reads, Yao Jinbo, a representative of the National People's Congress, said in an interview that the new first-tier cities with better development are also worthy of the attention of graduates, such as Changsha, Chongqing, Chengdu and other cities There are still many opportunities.
At this year's two sessions, in the 2024 ** work report, "employment" is also a high-frequency word. According to the work report, one of the main expected goals of China's development this year is to create more than 12 million new jobs in urban areas. **The work report also put forward a series of measures to "stabilize employment", including increasing the intensity of special policies to promote employment, strengthening support for enterprises in industries with large employment capacity, and strengthening vocational skills training.
Yao Jinbo, a representative of the National People's Congress and founder of 58.com, brought 4 proposals this time, focusing on topics such as halving the social security payment during the buffer period for the first insured person but treating it as full payment, standardizing the monopolistic behavior of the real estate brokerage industry, promoting the brand development of the "door-to-door economy" by the digital economy, and promoting the high-quality development of China's motor vehicle driver training industry.
Yao Jinbo said that the proposal to halve the social security payment during the buffer period for the first insured person but treat it as a full payment can encourage enterprises to recruit more fresh graduates and spend time and energy to cultivate "workplace whites", which may change the fate of a young person.
He also pointed out that the "door-to-door economy" including cleaning, substitute cooks, nannies, etc. can accommodate a large number of jobs, and more and more post-90s and post-00s have poured into this field and obtained their first pot of gold. He advocates the change of social employment concept and the standardization of the industry, with the protection of leading enterprises and employees, so that the society does not discriminate.
This year marks his seventh year as a deputy to the National People's Congress. When talking about the role and mission, he said that he has always regarded the election of the National People's Congress as his own entrepreneurship again, and in the process of making suggestions, he has done a lot of research work, contacted various small and micro start-up enterprises, and went to moving companies, housekeeping companies, and real estate brokerage companies for in-depth research.
Because the confidence of this group of people determines whether China's economic growth rate is faster or slower, and whether employment is better or worse. ”
The key to encouraging companies to recruit more fresh graduates
China News Weekly: In your observation, what is the situation of the job market this year?
Yao Jinbo:This year's ** work report mentioned that the pressure of total employment and structural contradictions coexist. On the one hand, the number of graduates is increasing, on the other hand, the supply and demand of the total number of jobs in enterprises are narrowing, and the operating costs of enterprises are also seeking to reduce costs and increase efficiency.
However, at the same time, social progress, the development of science and technology, and the diversification of demand have also promoted the emergence of some new business forms, new types of work, and new employment categories. Through the recruitment big data of 58.com, we have seen that in recent years, new positions in the door-to-door economy, circular economy, experience consumption, and AI have been in great demand on the recruitment platform, and new tracks have created many new jobs.
China News Weekly: For new graduates, the initial stage of employment is always difficult, is it possible for society to provide them with better conditions and environment?
Yao Jinbo:The first suggestion I made this year was to halve the social security contributions of first-time participants during the buffer period, but they would be treated as full contributions.
This year's college graduates are expected to be 11.7 million, and employment pressure still exists; At the same time, from the perspective of enterprise employment, it is more desirable to recruit employees with work experience, and then it is more difficult for fresh graduates without work experience to find jobs.
The proposal to exempt half of the social security for the first two years of employment of insured persons can encourage enterprises to recruit more fresh graduates and spend time and energy to cultivate "workplace whites". This has the potential to change the fate of a young man.
For example, if the monthly salary is 10,000 yuan, individuals can be exempted from paying about 520 yuan per month, and enterprises can be exempted from paying about 1,300 yuan per month.
Young people who have just graduated are often the time when their wages are at their lowest, and they may not even have enough rent. If his social security can be halved in the first two years, it will be more conducive to his smooth entry into society, and the individual will have the ability to spend.
This suggestion is limited to the first two years of the first insured, there is no age limit, even if he is 30 years old, as long as he is paying social security for the first time. To a certain extent, it also expands the base of social security contributions.
I have surveyed many entrepreneurs around me, and they all say that if there is such a policy, I must recruit more fresh graduates. Because it is equivalent to the state paying for the cost of training new people for enterprises through the reduction and exemption of social security.
China News Weekly: If this policy is realized, will your company's recruitment plan change?
Yao Jinbo:58.com now has a fixed number of school recruits every year. I asked HR and he said that if there was such a policy, no matter what my preference was, the number of students recruited could be doubled.
A person recruited by the school may not benefit the company in the short term, but in the long run, he will have a higher degree of identification with the company. This is to accumulate strength for the long-term development of the enterprise.
China News Weekly: Recruitment is the largest business segment of 58.com, what are the new measures to promote employment in recent years?
Yao Jinbo:At present, with the characteristics of immediacy and intuitiveness, "live broadcast with posts" has gradually become the "standard" of enterprise recruitment, and it also brings more transparent and reliable employment opportunities to job seekers.
Focusing on this trend, in 2023, 58.com will launch a full webcast of live recruitment to achieve global traffic acquisition, becoming the first recruitment business product in the industry to realize simultaneous live broadcast of data, images, and delivery on multiple platforms. In addition, 58.com has also launched a series of live broadcast activities for young talents such as college students, and created a series of intelligent recruitment tools such as job search assistants - small recruitment, micro chat, and magical interview room to help enterprises and talents accurately match.
We strive to play the role of a good platform to solve the information gap. Many people can't find a job because they don't know that a certain company is hiring, or that the salary in a certain industry is actually very high, or that there is a suitable job in a certain city, and we symmetricate the information through algorithms.
I suggest that college students should not only focus on first-tier cities, but also pay more attention to some new first-tier cities, such as Changsha, Chongqing, Chengdu, etc.
Another point is that job seekers and society as a whole need to change their mindsets. For example, nanny is actually a very good profession, and it is normal for nannies to have a monthly salary of 8,000 or 10,000, but we often can't recruit people. Why can't a graduate of a major be a nanny if he can't find a job? It is very likely that he is worried that his family will look down on him and not recognize that it is a good job.
There are more and more post-90s and post-00s practitioners in housekeeping
China News Weekly: Do you think it is difficult to change this professional bias?
Yao Jinbo:On the one hand, these concepts are deeply ingrained, and everyone thinks that I have finally sent my child to college, and it is better for him to do a structured job after graduation, working 9 to 5. When I went back to my hometown, I heard that some college students had returned to the village after graduation to prepare for the exam, which could take three years. But the market economy is no matter of these, it is the industry that is distributed, the demand is decided, and it has its own allocation method.
On the other hand, the "door-to-door economy" is an industry that accommodates a large number of jobs, including cleaning substitute cooks, nanny care, home repairs, cleaning and maintenance, etc. How can we standardize this industry, have the protection of leading enterprises and employees, so that the society does not discriminate.
China News Weekly: What are your considerations for proposing a "door-to-door economy"?
Yao Jinbo:In our survey, we found that the market size of the "door-to-door economy" has increased from 440 billion yuan in 2017 to more than 1 trillion yuan in 2022, and the number of employees has reached more than 40 million.
Although the overall market scale has expanded, due to the scattered operation entities and large number of personnel, the problem of "scattered and small" is more prominent, resulting in uneven service quality. In addition, the strong mobility of employees, the high turnover rate, the difficulty in controlling the skill level and service quality of some employees, and the "variety" of various housekeeping brands also hinder the development of the industry. Therefore, it is particularly important to promote the development of door-to-door economic branding.
First of all, increase the publicity of good brands and good services, and establish excellent models; Secondly, improve the digital level of the industry, support a number of leading enterprises in the industry, encourage enterprises to increase R&D investment, promote technological innovation and application, and improve the efficiency of the whole chain from supply to demand; Third, support enterprises to carry out worker training, improve workers' vocational skills, and improve service quality and safety from the source; Fourth, encourage associations and leading enterprises to lead or participate in the formulation and revision of industry standards that can be widely recognized and widely applied.
In short, there must be a head enterprise, a grading mechanism, a white list and a black list of the industry, and a complete set of systems such as professional certification. Nowadays, the income of employees in the "door-to-door economy", no matter how well you work, depends on the length of work. But with this system, you do a good job, and you will be hired with a high salary, a high salary, and a lot of respect.
China News Weekly: Is there indeed more and more young people doing housekeeping now?
Yao Jinbo:In recent years, we have found that driven by the digital economy, more and more post-90s and post-00s have entered the field of "door-to-door economy" and obtained their first pot of gold with the help of the platform. There is a trend towards younger people in the industry as a whole. In fact, young people are more receptive and will not be bound by traditional concepts.
China News Weekly: In the door-to-door maintenance industry in the field of "door-to-door economy", everyone generally complains that the ** is too high and easy to increase prices indiscriminately, what do you think of this problem?
Yao Jinbo:At present, there are more than 5 million people engaged in door-to-door maintenance, basically men, who are the main source of family income. There are more than 200,000 market entities, most of which are small and micro enterprises and individual industrial and commercial households, and their profitability is generally weak. Compared with pension and childcare, maintenance services have obvious characteristics of rigid demand, low frequency, and low customer unit price, and the gross profit of enterprises is only about 10% to 15%. Therefore, it is also easy to cause the phenomenon of "one-shot trading, and random price increase after door-to-door".
I suggest that the relevant departments should also include door-to-door maintenance services in the scope of preferential tax policies for the community family service industry, so as to reduce the operating pressure and operating costs from the source of the business entity, and encourage operators to spend more energy and cost on improving service quality and improving the level of operation.
Author: Tennessee.