When Ideal launched ONE, many people questioned whether ONE could sell well; When Ideal launched L9, many people questioned why Ideal gave up Ideal ONE, a popular product; When Ideal launched the L8, many people questioned why they bought the L9 with the L8; When Ideal launched the L7, many people questioned how the L7 could ......be sold without 6 seats
The result is that the ideal pushes one and becomes popular. The superpower of creating a popular model has basically been recognized in the industry.
Yesterday, Ideal released MEGA again, which is still questioned by many people.
It's hard to say whether MEGA can continue to explode, but I think it's at least half of the success in terms of the ideal car-making heritage and the volume that is difficult to match. The biggest confidence of MEGA is: when the ideal enters the MPV market.
In any case, whether MEGA can explode in the market depends on the level of its product strength and ideal marketing promotion.
As usual, let's start with an analysis of the new energy segment.
In recent years, the new energy MPV market has begun to catch fire, especially in the new energy medium and large MPV market, which has poured into products including VOYAH Dreamer, Denza D9, ZEEKR 009, Wei brand Gaoshan, Xpeng X9, Trumpchi E8 E9, and Ideal MEGA.
At present, plug-in hybrid is still the mainstream choice of the new energy medium and large MPV market: on the one hand, the new energy medium and large MPV sales crown is firmly locked by the DENZA D9; On the other hand, almost all of the current top-selling models are plug-in hybrids.
Electromotive force. The reason behind this is, of course, the "no" mileage anxiety of plug-in mixing.
At present, there are two pure electric medium and large MPVs with better performance: ZEEKR 009 and Xpeng X9, just past January, the latecomer Xpeng X9 has beaten ZEEKR 009 and become the best performing pure electric medium and large MPV. With the continued development of Xpeng X9, it is not impossible to rush upward.
I think the main reason why ZEEKR 009 and Xpeng X9 have become the best-selling pure electric MPVs one after another is that the former solves part of the battery life anxiety problem (equipped with CATL 140-degree Kirin battery, with a maximum CLTC range of 822 kilometers), and the latter solves the problem of intelligent driving experience (attracting C-end users).
At present, Ideal MEGA has solved the above two key problems.
The first is range anxiety. In response to this problem, the ideal is more exquisite, it uses a 102-degree CATL Kirin battery, although the CLTC range is only 710 kilometers, but the application of supercharging technology, the charging time is basically half of that of Extreme Krypton 009 and Xiaopeng X9, and the range anxiety has been greatly reduced.
Of course, how the supercharging experience is, it depends on the density of the ideal 5C supercharging pile network, more than 300 have been built so far, and will reach 5,000 in the future, covering 95% of the country's high-speed and important national highways.
In any case, in response to the range anxiety problem of pure electric vehicles, Ideal has finally come up with a systematic solution of supercharging, which also determines the future development trend of Ideal pure electric vehicles: whether it is a niche product or directly kill fuel vehicles.
Secondly, intelligent driving. Entering 2024, if you want to leverage high-end users and stabilize the high-end market, intelligent driving is indispensable. In the industry, the ideal intelligent driving is in a leading position as a whole, and has opened up scenarios such as highways, toll stations, etc., cities, and parking lots.
It is reported that the full-scene intelligent driving function of Ideal MEGA will be pushed to users in the first half of the year, and it can be "opened nationwide" at that time.
Solving the two major problems of battery life anxiety and intelligent driving, the ideal MEGA actually has quite strong competitiveness.
As for other aspects, those who have experienced the ideal car must know that MEGA is naturally not bad in all aspects, including the core configurations such as CATL Kirin super-charged power batteries and Huawei United Electronic Drive Motors, which are the top configurations in the industry, and have obvious advantages over competing products.
In terms of dynamics, such as the power consumption that users are most concerned about in daily driving, although the ideal MEGA curb weight is as high as 2785 kg, which is heavier than some pure electric MPVs, it achieves a lower power consumption of only 159 kWh per 100 kilometers, known as the world's first in the same class, which is naturally inseparable from more efficient drive motors and systems.
As for the controversial appearance, I think that the appearance is inherently opinionated, and it is impossible to completely negate a car because of its appearance.
Just like the Ideal One at the time, the Ideal MEGA had only one price: 55980,000 yuan, some people say it's expensive, I can only say that it's really not cheap, but it's not expensive, because compared with the ideal range extension model, the pure electric mega with a large battery sells at this price, which is actually expected.
As for saying that the ideal MEGA is much more expensive than Xpeng X9, the two are not competing products of the same level, one is high-end, the other is mainstream, and there is no comparison.
Ideal MEGA vs Xpeng X9, the brand and product positioning of the two are different, which also means that the performance and configuration of the product are different in all aspects. The most obvious is the power battery, the ideal MEGA uses the latest Kirin super rechargeable battery of CATL, which can be said to be more advanced than the Kirin battery of ZEEKR 009, and Xiaopeng X9 uses the battery of China Innovation Airlines.
In the first place, the same new energy MPV, in fact, there is no need to needle the tip of the wheat mang, in the era of "oil and electricity duel", the ultimate opponent of the tram is only the oil car.
In fact, according to Li Xiang, the direct competitor of MEGA is not the above-mentioned domestic new energy medium and large MPV, but directly refers to Toyota Alpha. After redefining the medium and large MPV products of new energy, Ideal MEGA seems to be ready to challenge the "god car" of Toyota Alpha.