How to cooperate with unauthorized sales, online anti-counterfeiting, and low prices?
Hello everyone, this is Xinyang.
Nowadays, e-commerce platforms have become one of the important channels for brand product sales. However, with the rise of e-commerce platforms, a series of problems have also arisen, especially the problem of online ** out of control, which has caused headaches for many brands. In the face of this challenge, how should brands control prices online and what means of complaining should they take? Here are some practical tutorials and strategies.
1. Online price control tutorial
1.Intellectual Property Complaints:
Trademarks: If a merchant is found to have used a brand's trademark for sale without authorization, it can submit a trademark infringement complaint through the e-commerce platform's intellectual property protection system.
Copyright: If others use the brand's work (such as **, copywriting, etc.) without permission, you can file a complaint under the copyright law.
Patent rights: For infringement of invention patents, utility models or designs, you can file a complaint with the platform and request to stop the infringement.
2.Fake complaints:
Comparison of real and fake goods: Provide evidence of comparison of real and fake goods, including differences in products**, descriptions, etc.
Not manufactured: A statement that the product in question is a model or version that has not been produced by the brand.
Purchase appraisal: Through the purchase of the allegedly infringing goods, professional appraisal is carried out as evidence for complaints.
2. Online price control is a summary of complaint methods
1.Legal means:
Filing a lawsuit: After sufficient evidence has been collected, the infringing party can be formally sued through legal channels.
Sending a lawyer's letter: A warning letter is issued through a lawyer, asking the other party to stop the infringement or legal action will be taken.
2.Industry and Commerce Report:
Report the infringement to the department of industry and commerce, and request the administrative authority to intervene in the investigation.
Report counterfeit and shoddy products to protect your legitimate rights and interests and the interests of consumers.
3.Large purchases:
By purchasing a large number of suspected infringing goods for subsequent legal proceedings or administrative complaints.
This method can reduce the circulation of counterfeit goods in the market to a certain extent.
3. Online complaint process (taking Alibaba's intellectual property complaint as an example).
1.Prepare the materials:
Gather and prepare all the necessary supporting documents, such as trademark registration certificate, patent certificate, copyright registration certificate, etc.
Prepare a detailed description of the infringement and relevant evidence, including product links, page screenshots, etc.
2.Login Platform:
Access Alibaba Group's intellectual property protection platforms (e.g., Alibaba Intellectual Property Protection Center).
Sign up and log in to your account.
3.Submit a complaint:
Follow the instructions to fill in the complaint** and upload supporting materials.
Submit a complaint application and wait for the platform to review it.
4.Follow-up Processing:
Pay attention to the progress of the complaint, and if necessary, respond to the platform's request to supplement evidence or information in a timely manner.
If the complaint is successful, the supervision platform will take measures to remove the infringing goods from the shelves.
In short, brands need to take measures to protect their rights online according to their actual situation, so as to effectively protect their interests and brand image.