I don't know if anyone has noticed that in March, many visual patterns of the Jiashipai have an extra 10th small detail.
March 14, 2024 will be the 10th anniversary of the official push of the first article by Jiashipai. So starting today, we will use 10 articles by 10 different authors to review the past 10 years.
I was the first to write about 2014, which was the beginning of the decade.
Choosing to subvert the original trajectory can often stem from disillusionment itself.
At the beginning of 2014, my mother-in-law passed away. She became ill in November 2013 and passed away two months later. From then on, there was no one who always thought about my favorite fried cowpeas and would make pea jelly for me by hand.
For this matter, I cleaned up my mood for a long time, at that time, the newspaper was generally not up or down, because the content and business are closely related, and there are often cases where I write more than 1,000 words with enthusiasm, and finally it is deleted into 300 words for publication. In 2013, WeChat *** has begun to become popular, at the end of the year I saw the autocarweekly account, what was written I forgot what was written, but I immediately paid attention to it, and my heart beat faster.
That's an article that would never be published in a newspaper. Very personal and brilliant, paying tribute to Jiang Xiaohua and Wei Qingqing, not long after, I went to Shanghai to drink and eat with them, I said, "Learn from you", they were polite to me.
In 2014, at the age of 33, I was not very good at expressing emotions to people. But I won't forget the heartbeat I felt when I first saw their article when I was fishing in a boring workstation in the office. I wrote more than 1,000 words about the same thing, and the newspaper scribbled it in 300 words, but they expressed it so vividly, vividly and interestingly.
Wouldn't it be too pretentious to describe this as lighting a lamp or something?
From not understanding it at all, to promoting the action, it was actually not as smooth and fast as imagined. At that time, several partners and I were actually working part-time, and the original push plan was on March 1. Later, I went to Chongqing on March 7, which was a weekend, and I had a hot pot and drank wine with my friends, and the next morning I got up together, and the screen was full of news about the disappearance of MH370.
I've been following this for many years because it's hard to put into words how I felt at the time. All the boredom and helplessness around him, the wound of life and death separation has not yet healed.
At that time, I only had one thought, that is, life is too short, and I must do something seriously. Then on March 14th, we had everything ready and pushed out the first article. What's more, we agreed with each other, and we knew very well that there was no turning back when we opened the bow. One to two articles a day except holidays. I had a plan for the shift, and at that time, I had to write about three or four articles a week.
What's more interesting is that in order to appear that there are many of us, and at the same time, there is also the reason why it is inconvenient to write our own names directly at that time, we all had a pen name at that time. "Zhao Xiaocha" is the QQ name I used when I was in college, and it is also the name that Weibo and WeChat have never changed, and it has been used to this day.
After the push began in March, before I resigned from the newspaper, I wrote a prediction about the reversal of the new generation of C-class cars in the driver's school - I still remember sitting in the marketing department of a Mercedes-Benz 4S store and telling them that I thought this generation of C-class could sell 8,000 units a month, which would be a month of sales that completely changed the pattern at that time.
They all said they didn't believe it.
In 2014, Mercedes-Benz and smart sold only 299416 units in China for the whole year, compared to 455979 BMW and 578932 Audi. It was also after the launch of a new generation of domestic C-class that Mercedes-Benz sales soared to 386634 in 2015, a year-on-year increase of nearly 30%.
Being able to witness the growth footprints of those brands at critical moments is fate and luck. So until now, I have also maintained the habit of analyzing Mercedes-Benz's financial reports and annual sales to observe the entire market segment.
The 2014 Chengdu Auto Show was the last auto show I covered as a newspaper reporter.
In fact, I had already submitted my resignation before the auto show, and the leadership approved me to finish the auto show report before leaving. Later, before I said goodbye to being a newspaper reporter, another important famous scene was ushered in.
Envision was unveiled before the Chengdu Auto Show, and some people still remember that on August 28, ten years ago, we took a bus for a long time to Xiling Snow Mountain, when Chengdu was in autumn, but the Xiling Snow Mountain, which is more than 3,000 meters above sea level, has begun to rain and the temperature is very low.
The press conference was on the top of the mountain, the rain and fog were filled, and the main peak should have been behind the venue, but it was also in the smoke and rain, so it was completely unclear.
In that year, the car was still a new word, the newspaper was stable, the treatment was quite rich, and it was respected. Although I have submitted my resignation, I am not completely sure about the future of self-**, just like the top of the mountain at that moment, it is foggy and unreal.
It was at that moment that Envision drove down from the top of the mountain.
And, in just a few minutes, the rain stopped. Shi Hong, who was Buick's minister at the time, said that the reason why Envision could win in the Red Sea was because it was 10 percent more than others in all aspects. In particular, there is an extra 10% enthusiasm and courage.
I don't know if it was the sudden rain stop, or the 10% more moved, but the confusion of saying goodbye to the familiar work unit and entering the entrepreneurial identity suddenly became clear. I was 33 years old that year, and I also thought about not tossing around, like my father's generation, and working until I retired.
It was at that moment that I was deeply moved by "10% more".
The road ahead is difficult to determine, but 10% more love, 10% more effort, 10% more courage than others - the most important thing is that I was convinced at that moment that this choice was the right and important thing for me.
Later, I wrote the country's first article on Envision's monthly sales of more than 10,000 yuan, and I also went to the stage as a representative to give it blessings when Envision was officially listed in Yantai in October.
In 2014, I also set off with Envision on the rainy summit of Xiling Snow Mountain, and there is no doubt that more than 10% of the belief was also written at the beginning of the Jiashipai business.
I have always retained the first ** certificate as a new identity of the driver at that time, which came from Buick's Huanxing China.
There is no doubt that with the development of China's auto market in the past ten years, this is a magnificent journey.
Standing in March 2024, looking back at the beginning of the departure of the Jiashi School in 2014, in fact, in addition to the words bravery, enthusiasm and faith, it is more confused, timid and tangled.
Because no one would have known that in a few years, the newspaper I worked for at that time would disappear; No one will know that later "self-**" can become an outlet; No one can believe that we will not be separated after 10 years.
In September 2014, the traffic of our article on Autohome made us the first place in the weekly list of lobbyists that year.
After all, one of my partners and the first to resign from the newspaper was preparing to open a flower shop (which was later opened), while I was groping for a ** shop to sell jewelry (which was later closed).
Where in life there are so many reckless and desperate bets, more than that "let's try" attempt, and at the right time, it happens to encounter a critical moment of decision-making.
In the rain on the top of Xiling Snow Mountain, it was my critical moment. In my later circle of friends, I recorded the copywriting of Envision's ** at that time:
Hold on for three more days and you might be able to see a new continent.
Columbus. Question it a little more, and you might be able to create the perfect piece.
Jobs. Try again, and you may be able to illuminate the darkness in front of you.
Edison. If you resist again, you may usher in a new pattern.
Ma. With a little more patience, you may be able to reap the benefits.
Madame curie. Believe it again, and you may be able to spread your wings and soar.
The Wright Brothers. 10% more "spirit, strong, self-improvement."
I still remember the feeling of tears in my eyes in the rain when I took this **.
I have walked into the middle of the stage many times, whether it was the first time I took the stage at the listing site of Envision in 2014, or later received many awards with the country's outstanding peers, but I know that the key choices are not produced in the spotlight.
In October 2014, Envision was officially listed in Yantai factory. I found this ** after rummaging through the Internet, and the person who drew the circle was me.
What we need is not that others say that we are strong, but that it comes from our own inner tenacity, and the strength of being sober and conscious in the face of the unknown.
I've always believed in the power of a single thought. Like a flash of inspiration, like being illuminated by a beam of light.
No matter what difficulties we encounter, let's try again: allow heavy rain and snow, allow doubts and failures, allow confusion and entanglement, allow unsuccess and do not get it.
The future is hidden in the fog and makes people look timid. When you step into it, the clouds will always clear.
Thank you all for your company, support and encouragement. Share.
2014 events
Malaysia Airlines Flight MH370 Missing;
escalating crisis in Ukraine;
China successfully hosted the APEC meeting;
India** and Modi come to power;
China successfully launched Chang'e-3;
South Korea's passenger liner "Seol" sank;
US ** Obama announces withdrawal of troops from Afghanistan;
the Kashmir conflict between India and Pakistan;
serious terrorist attacks in Nigeria;
article derailment; 2014 car
I think the hardest job in the car industry is to choose the car of the year. Especially in the case of no car company recharge, I just want to take out a convincing choice from dozens of new models every year based on an objective perspective, and the difficulty is second only to 2200 million lotteries.
But fortunately, in the planning of the 10th anniversary of the driver's school, we do not plan to select the "car of the year" in the past 10 years based on universal values, but to learn the essence of the sales list of the new forces, and use enough words to select the "most meaningful model for the driver" of each year.
So we put Envision in the most important position in 2014, and everyone can understand it.
After all, in the market where the joint venture SUV is like a red sea, when the outside world still has doubts about the future of Buick's new car, after learning about Envision, Driver's School is the only one who uses a long article to demonstrate why it can sell more than 10,000 new ** per month, and finally this model also confirmed our judgment with market feedback and became the earliest representative work of Driver's School in the automotive industry.
2014 number
In 2014, domestic passenger car sales were 1970060,000 units, a year-on-year increase of 989%。
2014 Top 10 passenger car companies in terms of sales
Top 10 sedan sales in 2014
Top 10 2014 SUVs
Top 10 2014 MPVs
Data**: China *** Association.
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