**|Knowledge Economy
Author |Zhang Chenhui
On March 1 and 3, 2024, the 2024 Melaleuca (China) Annual Meeting was held at the Hainan International Convention and Exhibition Center, which is the second time that Melaleuca will hold an annual meeting in Hainan International Convention and Exhibition Center after 2023. More than 10,000 people gathered in Haikou and shouted "Today, I will!" The theme of the annual meeting was attended by Melaleuca Executive Chairman Van Desch, Melaleuca CEO Fiboli, Melaleuca China President Xu Wei, Melaleuca (China) Vice President Marketing Wu Yin and other core management personnel were present at the scene.
The 75-year-old Vandersch appeared, triggering a cheer from the audience. This is his first time in many years to attend the annual meeting in China, Vanders said in his speech that Melaleuca has become the most successful direct selling company in North America, and its growth in the Chinese mainland market is even more surprising.
Xu Wei explained the theme of this special annual meeting: "Today I will! Not tomorrow, not next year, but today; Not maybe, not for me to think, but for sure. It's a commitment, it's a determination. Today I will make up my mind, take the next step, and get moving! ”
Focus on the numbers
7.2 billion, 4 108 times, 57 models
Every year, Melaleuca summarizes and presents the results of the past year, and this year is no exception. At this year's annual meeting, Melaleuca announced several sets of important figures, which are the most intuitive reflection of Melaleuca achievements in 2023.
$7.2 billion: As of December 2023, Melaleuca has distributed more than $7.2 billion in revenue to partners and families around the world. According to the Knowledge Economy survey, this figure is close to $7 billion as of March 2023.
4 108 times: Melaleuca compared the income of dealers at all levels with the "2023 per capita disposable income of urban residents (51,812 yuan)", and obtained the following data: the low-income group with a D2 level income level equivalent to the per capita disposable income of urban residents in 2023 is 17,478 yuan; The D4 level is equivalent to the middle-income group, which is 46,276 yuan; The D8 level is equivalent to the high-income group at $110639.
After being promoted to SD, the average income of each level is 4 108 times the per capita disposable income of urban residents in 2023: the SD+ level is 4 times, about 210,000 yuan; The ED+ level is 9 times, about 470,000 yuan; ND+ level is 18 times, about 930,000 yuan; The CD+ level is 108 times, about 5.6 million yuan.
Such an open and honest representation of the average income level of dealers at all levels is rare in the industry.
57 new products: Xu Wei revealed that in 2023, Melaleuca will launch a total of 57 new products and product accessories, of which red ginseng drinks have been on the market for 3 months and 11 have been sold50,000 boxes; The Peony Whitening Series has been on the market for 6 months, selling 240,000 bottles, and 1 bottle in about 1 minute; The annual sales volume of Changyisheng-probiotic series is about 1.35 million boxes, with an average of 150 boxes sold per hour; The annual sales volume of the Intensive Laundry Detergent - 9X Effectiveness series is about 800,000 bottles, saving 12 for the planet80,000 kg of plastic. At present, Melaleuca has more than 400 products.
80,000 members: In 2023, Melaleuca will arrange R3 activities with different themes every quarter, including "Healthy China Year", "New Life of Sugar Control", "Winter Wellness", etc., and gather more than 10,000 market partners to carry out community activities, covering more than 80,000 members. Among them, Melaleuca will open the first national R3 Challenge in September 2023, with 19,128 applicants, 3,126 successful groups, and a total weight loss of 4,678 kilograms in 42 days, which is equivalent to reducing 46 tons of load.
It is understood that the R3 program is a body shape management program launched by Melaleuca to help people manage their body shape and control blood sugar levels by rebuilding their eating habits and controlling the balance of sugar, carbohydrate and other food intake.
62 primary schools: Up to now, Melaleuca (China) has sponsored 62 primary schools in 18 provinces and cities, benefiting more than 16,000 children. Melaleuca (China) "Spring Dawn" public welfare program was launched in 2013 to help students and left-behind children in remote areas receive education and growth.
More than 20,000 people: Melaleuca has launched an environmental protection micro-action that has covered 14 cities, with 4,000 volunteers participating, directly affecting more than 20,000 people; The "Blue Carbon Plan" has restored a total of 3,600 square meters of seagrass, transplanted 6,000+ seagrass plants, and scattered 5,000 precious shellfish. Melaleuca hopes to become a new starting point for marine conservation, leading more people to participate in biodiversity conservation and be a pioneer in enterprises and blue carbon conservation through specific actions such as seagrass breeding and planting, seagrass bed expansion and marine conservation science.
Upgrade benefits
A number of positive news were released
At the annual meeting, Wu Yin, vice president of marketing of Melaleuca (China), released 10 new products, including R3 new products - Fuyuanli protein bar, Weiliduo sports drink, Shuibeina's new products - soft mist long-lasting foundation, silky satin cloud soft velvet mist lipstick, children's products - baby bear multivitamins, baby bear lutein ester gummies, new essential oil products - pure good dream essential oil roll-on, pure awakening essential oil roll-on, pure light essential oil, etc. The release of the new product will help Melaleuca to enrich its product line.
At the same time, Melaleuca (China) grandly launched the "R3 Sugar Control Competition", and the "R3 Sugar Control Plan" is still the most important event of Melaleuca in 2024. It is reported that the group formation of the new gameplay is more free, the rights and interests of the group leader are further improved, and the event awards are also more abundant.
In order to encourage marketers and help market partners achieve their goals faster, Melaleuca also released a number of welfare policies at the annual meeting.
Among them, Melaleuca (China) will upgrade the market welfare system in 2024, including the expansion of the Fast Promotion Award to D3, the comprehensive upgrade of the Renewal Growth Award, the increase of the Core Cultivation Award, the better acquisition of leadership points, and the simpler promotion of CD+. Under the new policy, it will be easier for newcomers to get started.
In 2024, Melaleuca (China) also plans to train more than 10,000 R3 nutrition consultants and more than 10,000 Shuibeina beauty consultants throughout the year, and this training program will be fully launched in April.
In addition, Melaleuca will open the Singapore FTT fast train event in 2024, update and upgrade the "Nutrition Guide" and "Product Book", launch the "Newcomer Starts" ** micro course, online enterprise micro ** customer service and other good news have been released one after another, which has also continued to cause the scene to boil.
All-round abundance
All of the above achievements and upgrade benefits are based on Melaleuca's concept of "all-round enrichment", which also runs through the entire annual meeting.
As early as 1985, Melaleuca put forward the concept of "four abundances": physical wealth, financial wealth, personal wealth, and environmental wealth. In 2021, Melaleuca refined and extended the "Four Wealth" to form the "Seven Wealth", which Melaleuca also calls "all-round wealth": physical wealth, financial wealth, environmental wealth, intellectual wealth, social wealth, spiritual wealth, and inner wealth.
Today, "Delivering an all-round affluent life" has become the core concept and slogan of Melaleuca. Xu Wei said that Melaleuca is the leader of all-round enrichment, and every promotion service provider of Melaleuca is a consultant of all-round affluence, and he hopes that every service provider of Melaleuca can implement the "Five 1 Project": meet 1 new friend every day, hold 1 party every day, recommend 1 customer every week, complete the order on the 1st of each month, and cultivate 1 D or D3 per month.