In recent years, the domestic beauty and skin care industry brands have developed rapidly and have received more and more attention and recognition from consumer groups. In order to standardize China's whitening and freckle removal skin care products market, improve product quality, protect the interests of consumers, and promote the healthy development of the industry, the "General Requirements for Whitening and Freckle Removal Skin Care Products" jointly drafted and compiled by 10 units including Guangxi Banle Biotechnology Co., Ltd. was issued on January 21, 2024 on the national group standard information platform. As the deputy leader unit of the drafting of this standard, Guangxi Xiamenle Biotechnology Co., Ltd. provides suggestions for the development of China's beauty and skin care industry on the one hand, and on the other hand, it is also the result of the company's recognition by the state, the industry and consumers. The company will take the drafting of this standard as an opportunity to set a new standard for China's freckle removal beauty industry and give full play to the power of "benchmarking".
According to Xu Xinwen, a reporter from the Guangxi Channel of People's Daily Online, Guangxi Ban Ban Le Biotechnology Co., Ltd. was founded by Mr. Zhao Changfeng in 1998 and is a whole ecosystem operation organization specializing in freckle removal and scientific skin beautification, the drafting unit of the general group standard for skin care products with whitening and freckle removal effects in China and the vice president unit of Guangxi Cosmetics Association. Its brand Xiabanle is the head brand of China's freckle removal beauty chain, deeply researching the best solutions to various pigmentation problems, and is committed to promoting the standardization of freckle removal services, based on freckle removal, focusing on post-spot repair, rebuilding skin tone + skin texture + skin age, focusing on China's online + offline dual-store freckle removal beauty chain, creating a beauty brand chain empowerment platform + industrial chain sharing ecological platform, and has incubated more than 300 brand chain stores across the country.
Adhering to the original mission of creating healthy skin and achieving more beautiful women in the name of beauty, the founder Mr. Zhao Changfeng founded the company at the same time, and simultaneously prepared for the development of the brand of Xiamenle. Today, the 26-year development history of the brand is not long-term. After 14 years of precipitation, in 2012, the brand of Xiamenle was launched. During the 14-year period, the company established a skin beauty center, set up a technical team, opened a self-operated store of the freckle removal brand, established a freckle removal repair system, and a series of actions, which created a solid foundation for the vigorous development of the brand in the following 10 years.
In 2019, the company was rated as one of the top ten well-known brands in China's freckle removal beauty industry, participated in the 4th China Chain Festival in 2020, and won the top 100 innovative brands (investment value brand) of the 4th China Chain Festival. In 2021, it participated in the 5th China Chain Festival and won the Top 100 Innovators (Popular Brands) of the 5th China Chain Festival. In March 2022, he participated in the 2022 Guangxi Trademark and Brand Protection Seminar and was awarded the Guangxi Famous Brand. In January 2023, Xialle became the drafting unit of the general group standard for skin care products with whitening and freckle removal effects in China, and in December of the same year, Mr. Zhao Changfeng, chairman of Xialle Group, participated in the China-ASEAN Beauty Expo, and won the honor of "Outstanding Leader in the Beauty Industry", and won two awards of high-quality cosmetics brands and high-quality beauty institutions at the China-ASEAN Beauty Expo. These measures and honors are an interpretation of the continuous development of the brand of Xiamenle. After years of industry precipitation, in 2023, the brand of Xiamenle will be newly upgraded, and the first Shuangmei brand will be opened in Nanning, Guangxi, which is committed to "allowing every woman to experience her unique beauty", which is also the core concept of the upgrade of Xiamenle Shuangmei. The upgrade of Shuangmei is one step ahead of others in the industry to open up a new track of Shuangmei integration, which can be said to be a new format for the integration of life beauty and medical beauty.
For more than 20 years, we have firmly established the brand service of "specialized, refined and deep", and has formed a set of internal logic system integrating brand, product and service. Focusing on the research direction of spotless and good skin, we are committed to building a dual-platform effect of a chain empowerment platform for beauty brands and an ecological platform for sharing the industrial chain, and independently develop a first-class system for brand products. The completion of the scientific system and the helm of the brand founder have made the development of the brand stable and far-reaching.
At present, the group has incubated more than 300 brand chain stores across the country, providing precise freckle removal services for nearly 200,000 people with spots across the country. The brand is well versed in women's needs for convenient, fast, accurate and efficient skin care, combining professional freckle removal with scientific skin beautification, and empowering women all over the world with modern technology to help women all over the world create good skin without spots.
In the future, the brand will play a leading role as a benchmark, adhering to the brand and product values of safety, effectiveness and comfort, helping women all over the world to create good skin without spots, and giving women more courage and confidence. At the same time, the brand will take its own standardization, standardization and science and technology as the criterion, and strive to be a first-line excellent brand in the national freckle removal beauty industry, provide new ideas and new drivers for the development of China's freckle removal beauty industry, provide consumers with better services, and promote the healthy development of the skin care industry.