E-commerce platform brand price control is a process in which brand owners manage and control online selling prices through a series of measures in order to maintain brand image, market order and profit margin. The specific operation steps usually include the following aspects:
1.Market Research & Strategic Analysis:
Analyze market trends, understand competitors' best strategies, and develop reasonable product pricing strategies. Determine the minimum recommended retail price (MSRP) or official selling price as a benchmark for controls.
2.Sign the agreement:
Sign an agreement with a distributor or merchant with a binding clause that expressly prohibits selling below the minimum selling price. Liquidated damages are added to the agreement to impose financial penalties on dealers who violate the regulations.
3.Internal Management:
Issued a price maintenance notice to inform internal distribution personnel of the importance of maintaining the best system. Establish a first-class monitoring mechanism to monitor the first-class system in real time.
4.Assistance from a third-party rights protection and price control company:
Hire a professional third-party rights protection and price control company to help the brand carry out online monitoring and management. The rights protection company will notify and warn sellers who violate the ** policy through lawyer's letters, official letters, etc.
5.Intellectual Property Complaints:
For sellers who do not cooperate, they can file trademark and copyright infringement complaints through the intellectual property protection port in the background of the e-commerce platform. After the complaint is successful, the e-commerce platform will forcibly remove the link to the low-priced product, and the product will be temporarily or permanently removed.
6.Industry and Commerce Reports and Complaints from the Internet Information Department:
For sellers who circumvent intellectual property complaints, they can report their violations to the CAC (e.g., 12377).
7.Use of software tools:
Use software tools such as Nu Skin Dimensional Control Network E-commerce Monitoring System to carry out advanced monitoring, competitive product monitoring, data collection and analysis. The system automatically generates data reports and notifications to help brands quickly respond to market changes.
8.Continuous follow-up and adjustment:
Price control is not a one-time behavior, and brands need to constantly follow up on market dynamics and adjust price control strategies. Regularly evaluate the effectiveness of protocols and strategies and make adjustments if necessary to adapt to market changes.
In the whole process of price control, the brand needs to adhere to the long-term combat thinking, combine its own brand characteristics and market environment, and flexibly use various means to maintain the brand value from damage. At the same time, it is also necessary to pay attention to the compliance of laws and regulations to ensure that the price control behavior is legal and compliant.