Founder and Chairman of Borche - Zhu Kangjian
If you can describe it in one wordBorche Intelligent Equipment Co., Ltd. ***(hereinafter referred to as Borche), I would call it"Explorer".。Zhu Kangjian, chairman of Borche, said that "as a plastic machine person, you must always leave something for this industry" made the reporter particularly memorable. Under the leadership of Dong Zhu, Borche adheres to a spirit of great wisdom and foolishness, like a fool moving mountains, with sincerity and awe, unswervingly exploring and promoting technological innovation and development.
In 2013, Borche successfully launched the world's leading technology, Asia's largest, and the country's first set of BU6800 ultra-large two-platen intelligent injection molding machine, filling the gap in China. The new generation of BD direct-drive electric injection molding machine launched in 2022 will break the monopoly of foreign technology. Borche has been selected by the Ministry of Industry and Information Technology as the first batch of 46 national intelligent manufacturing pilot demonstration enterprises, the national intelligent manufacturing new model application demonstration project unit, the first phase of artificial intelligence industry innovation unveiling winning unit, the national intelligent manufacturing pilot demonstration factory unveiling unit, and was rated as a national specialized and special new "little giant" enterprise. Borche has spent more than 20 years working hard to become a leader from an explorer
Dare to be the first and stand proudly at the forefront of the tide
The road to success is often long and difficult. But onlyWith pioneering courage and determination, we can explore the unknown and discover infinite possibilities。Faced with a road full of twists and turns, Borche did not flinch, but chose to overcome obstacles and break a path.
Due to the late start of China's all-electric injection molding machine, Japan's electric injection molding machine once monopolized the domestic high-end market. With a firm determination, Zhu Dong is determined to change this status quo.
Under the leadership of Chairman Zhu, the Borche team spent nearly 20 years of painstaking research and developmentBD's new generation of direct-drive electric injection molding machine, achieved two core technology breakthroughs:Embedded direct-drive electric technology and intelligent electronic control technology。It has broken the monopoly of foreign technology and realized the localization of all core components such as high-speed industrial computers, sensors, drives, lead screws, and motors. According to the appraisal of the expert committee organized by the Guangdong Mechanical Engineering Society, the overall technology of the "key technology and industrialization of Borche electric direct drive intelligent electronic control high-precision injection molding machine" project is at the international advanced level. This is also another product that breaks the monopoly after the super large two-platen machine.
Why Borche is willing to spend so much time and energy on a product, the answer given by Zhu Dong is, ".As a plastic machine person, we must always leave something for this industry and make some meaningful contributions"Even in the face of difficulties and challenges, we must move forward. Only in this way can China's national industry continue to make progress and stand tall in the world's industrial forest.
Insist that the green mountains are not relaxed, and the roots are in the broken rocks. Borche uses this belief, in the persistence year after year, in the experiment after experiment, to turn all the ups and downs into a channel on the road to success, and finally keep the clouds open and see the moon. Borche's innovation and persistence have been positively responded to in the market.
In 2023, Borche electric injection molding machine will conduct a global tour, extending its footprint from domestic to foreign, competing with high-end brands in Europe and the United States to seize the market. At every exhibition, the people on the booth of Borche are endless, winning praise from customers at home and abroad with high quality, and receiving orders one after another. "Our equipment can be said to represent the highest level of China's electric injection molding machines, from the appearance to the core components, there are patents, and we have independent intellectual property rights. We hope to use our products to better serve the industry and customers who need precision injection molding. In Zhu Dong's words, the reporter also felt his confidence and pride, Borche let the world see the rise and strength of Made in China.
Specialized, special and new, intensive cultivation
It is necessary to make the area of one meter wide one kilometer deep. This is the strategic thinking that Zhu Dong has emphasized many times, and it is also the core concept of Borche's current development.
In recent years, Borche has excelled in a number of segments. For example, BorcheB-PLT special injection molding machine for logistics palletsIn terms of "cycle time, speed, cost of a single pallet, energy consumption", etc., the advantages of "cost reduction and efficiency increase" have been brought into play to a greater extent, so the market share in the field of logistics pallets has continued to rise.
The intensive cultivation in the field of pallets has won the reputation and market of Borche, and strengthened its professional and refined business strategy. "In the future, we will continue to launch more targeted injection molding machines for subdivided fields, including medical, home appliances, automotive lamps, packaging and other industries. Zhu Dong said.
It is worth mentioning that Borche has also made remarkable achievements in the field of new energy vehicles, and has worked hand in hand with BYD to help BYD look up to the headlights for injection molding. BorcheLarge two-component injection molding machine BM2500-MSIt integrates a number of advanced technologies such as large-scale two-platen machine, independent shooting table, horizontal turntable, stacked mold and servo drive control, so that the Yangwang U8 headlights present a unique shape and excellent quality. Zhu Dong revealed that a new order was signed to provide BYD with a three-color injection molding machine, and it can realize the integrated molding of lights and bumpers, which is an unprecedented breakthrough.
A very important prerequisite for Borche to make efforts in the subdivision field is that its standard product line, two-platen machine and motor technology are mature and advanced enough. Rich experience and technology accumulation have enabled Borche to show strong competitiveness in the subdivision track. Zhu Dong said that he also hopes that through the development of subdivided products, customers can be empowered and let them use more advantageous and competitive equipment.
The edge of the sword is sharpened, and the fragrance of plum blossoms comes from the bitter cold. Borche was awarded the title of "Little Giant" Enterprise last year, which is an appreciation and affirmation of the vanguard enterprises that focus on market segments, have strong innovation capabilities, have high market share, master key core technologies, and excellent quality and efficiency. As the saying goes, God rewards hard work, and in the continuous efforts and struggles, Borche has won a number of awards.
Self-driven, self-transforming
There is a lot of uncertainty in the external environment, but what we can be sure of is to do our own thing. Zhu Dong believes that market changes are inevitable, and enterprises should pay more attention to themselves. Even in the face of challenges such as changes in the global situation and insufficient domestic demand, Borche has always maintained its own pace, and in 2023, Borche will promote performance growth through strategic leadership, technological innovation, marketing reform, and management optimization.
In Borche's 2024 plan, it is still necessaryStrengthen self-drive, deepen internal skills, comprehensively promote and implement the multiplication plan, and realize the doubling of production capacity and human efficiency。When we visited the workshop of Borche production headquarters, we saw that several were in full production, and Zhu Dong said that it was ongoingFlexible manufacturing transformation and intelligent transformationAt the same time, the production equipment will be updated, and it is expected that by about June, the entire workshop will be completely renewed, and the production capacity will also be greatly increased. It is understood that flexible manufacturing is a new production mode that arises in response to the needs of small-scale customization. It can quickly adapt to changes in market demand, product design updates, and changes in the manufacturing process. Flexible manufacturing is also in line with the needs of Borche's refined product strategy.
Borche ** assembly line
In terms of enterprise management, the core management of Borche and the heads of various departments signed a letter of responsibility for the target with the company. "In 2024, the company will stimulate people's potential and independent driving force by strengthening cultural construction and improving incentive mechanisms. Zhu Dong said that in this mode, you can give full play to your personal subjective initiative and challenge yourself with the spirit of struggle.
Don't stick to the status quo, change the situation. Borche has an internal drive to dare to constantly change and innovate in all aspects, and constantly renew itself。Zhu Dong also emphasized the need to maintain the ability to learn and reflect, including learning from excellent peers, so as to be tolerant of all rivers. This attitude and spirit of continuous change and continuous improvement give Borche a strong force for upward growth. In the highly competitive environment of the industry, Borche can shine with new brilliance with this strength.
International perspective
Global development
From the moment Borche was founded, it was ready for globalization. Zhu Dong emphasized that it is necessary to use global thinking and vision to plan, look at problems, and put them into practice. Borche cooperates with outstanding enterprises around the world to accelerate the global layout and achieve international development at all levels of market operation. At present, Borche has set up five subsidiaries overseas, and established marketing service points in 60+ countries and regions around the world, and more than 40% of its turnover comes from foreign markets.
No accumulation of steps, no thousands of miles, no accumulation of small streams, no rivers and seas. Borche has also applied the concept of intensive cultivation to market expansion, step by step, steadily and steadily. For example, the British and Russian markets, which have been laid out before and after, have achieved fruitful returns after continuous deep cultivation. In 2017,Borche's overseas wholly-owned subsidiary, Borche UK, was established。As a wholly-owned subsidiary of Borche overseas, it provides strong support for the expansion of overseas markets, radiating the whole of Europe. "After years of hard work, our brand has gained high recognition in the UK and has maintained a leading export position in China for a long time. Among Chinese brands, our two-platen machine market share is the first," said Zhu Dong.
For the Russian market, Zhu Dong mentioned that the company has achieved rapid growth in 2023. However, this is not achieved overnight, in 2018, Borche set up a holding subsidiary in advance, and participates in many Russian industry exhibitions every year, and has now become a veritable strong brand in the local area.
Borche chooses to enter a market, it will continue to operate, take root for a long time, and aspire to become a permanent brand in the market. It is this firm and down-to-earth strategy that has enabled the Borche brand to quickly take root in the local area and take root in the hearts of overseas consumers. Mr. Zhu said that in the future, Borche will continue to deepen its global layout, provide high-quality products and services to customers around the world, and make Chinese brands famous all over the world.
Reporter's postscript: At the award ceremony of the "Advanced Person for the 30th Anniversary of the Development of China's Plastics Machinery Industry" in 2023, Chairman Zhu won the honorary title of "Outstanding Entrepreneur". He dedicated all his youth to the press industry, deeply rooted in this field, and committed to promoting the progress of the industry. Zhu Dong said that Borche maintains the spirit of openness and welcomes any enterprises and industries to visit and exchange and make progress together. In Zhu Dong, we see a firm craftsman spirit, he has been committed to promoting the development of the industry and the progress of China's industry.
Borche headquarters.