Chinese consumers have been misled by so-called "fake domestic products" that have been lurking in the domestic market for decades, wantonly cutting off our wealth, but have been mistaken for domestic products.
But these products are no longer the domestic products we are familiar with. How do they camouflage in the market? And what are some ways to identify and resist? This article will reveal the true face of these fake domestic products and how to protect local brands.
Dabao, the light of domestic products in the past.
Looking back at the 80s and 90s, Dabao SOD honey was the first choice for countless families. At that time, Dabao was not only close to the people, but also had a unique fragrance, which became a must-have for many people's daily washing. However, in 2008, Dabao was acquired by the American Johnson & Johnson Group, and the subsequent launch of the "Senbao" brand was not well received by the market. Today, Dabao has become an American brand, although the appearance is still the same, but the inside has completely changed, this is the Dabao we were once familiar with.
Arowana, the truth behind the glamorous appearance.
The name Arowana sounds grandiose, but in fact, it is a Malaysian product that is sold in the Chinese market. In order to make it recognized in the Chinese market, the founder has vigorously sponsored various sports competitions, and combined Arowana with the Chinese women's volleyball team, under the guise of the relationship between "COFCO" and Arowana. However, its subsidiaries were penalized for product quality problems, and sales fell sharply. Despite this, the profits of Arowana are still hundreds of billions, and surprisingly, many consumers still regard it as a domestic product.
Shuanghui, once a "domestic product" giant.
Shuanghui ham sausage is well known in the Chinese market, however, it has long ceased to be a domestic product. In 1984, after a difficult period, Shuanghui was saved by a new factory manager, but then acquired by an American company in 2006. Although it is still under the banner of domestic products, in fact, Shuanghui has become a pseudo-domestic product and continues to harvest the "leeks" of Chinese consumers.
Chinese toothpaste, a betrayal of a national brand.
Zhonghua toothpaste is a well-known brand among Chinese consumers, however, there is a hidden figure of foreign capital behind it. Although it was born in Shanghai in the 50s of the last century, it was acquired by the foreign company "Unilever" in 1994. Although the word "China" gives people a sense of intimacy, this is no longer a real domestic product.
Master Kong, the gorgeous turn of the Japanese brand.
Master Kong instant noodles are the first choice of many people, however, it is not a local brand, but a brand from Japan. Tingxin Group has invested heavily in promoting Master Kong in the Chinese market, however, its true identity is part of the Japanese brand.
How to identify fake domestic products?
Identifying fake domestic products requires consumers to have a certain degree of discernment. First of all, it is necessary to pay attention to the place of production and brand owner of the product, and learn the real information of the product through official channels. Secondly, pay attention to the quality of the product and after-sales service, pseudo domestic products often have flaws in these aspects. Finally, pay more attention to consumer evaluations and industry dynamics, and keep abreast of the reputation and market performance of products.
How to resist fake domestic products?
Resisting fake domestic products requires consumers to take proactive action. First of all, refuse to buy fake domestic products and choose real domestic products and local brands. Secondly, to improve consumer awareness, strengthen product identification and consumption choices. Finally, actively participate in social supervision, report illegal acts to relevant departments, and jointly maintain market order.
How to protect local brands?
Protecting local brands requires a concerted effort between businesses, businesses and consumers. **Supervision should be strengthened, a sound system of laws and regulations should be established, and the legitimate rights and interests of domestic enterprises should be protected. Enterprises should strengthen their own construction, improve product quality and brand image, and establish a good market reputation. Consumers should consume rationally, support local brands, and form good consumption habits and culture.
ConclusionThe existence of pseudo-domestic products is a phenomenon in market competition, and consumers should remain vigilant, enhance their ability to identify, and refuse to buy pseudo-domestic products. At the same time, enterprises and consumers should work together to protect and develop local brands and lay a solid foundation for domestic products to go global. Only in this way can we truly achieve self-improvement of domestic products and make national brands achieve greater success in the global market.