PengRun, together with Sichuan Tourist Hotel Industry Association, Shaanxi Tourist Accommodation Industry Association, ** Tourist Hotel Association, and Guiyang Tourism Industry Association, jointly issued the ".Insight Report on Rural Revitalization and Development of Hotel, Cultural and Tourism IndustryHe gave a comprehensive and in-depth explanation on the topic of rural revitalization, and answered the most concerned questions of investors in detail. As the latest masterpiece of Pengrun's "Hotel +" series, the 2023 Insight Report on Rural Revitalization and Development of the Hotel and Cultural Tourism Industry is not only limited to the hotel field, but also integrates multiple business formats and exerts the "magic" of addition.
The report of the 19th National Congress of the Communist Party of China first mentioned "implementing the rural revitalization strategy", and five years later, the report of the 20th National Congress of the Communist Party of China once again emphasized "comprehensively promoting rural revitalization". From "implementation" to "comprehensive promotion", rural revitalization has become the mission and responsibility of the times. The word "rural revitalization" has become another hot trend in China's hotel and cultural tourism industry after the 20th National Congress of the Communist Party of China.
Why do we want to
Research on rural revitalization
With the conclusion of the 20th National Congress of the Communist Party of China, rural revitalization has once again become a "hot word" in the report, from the first proposal of "implementation" of the rural revitalization strategy in the report of the 19th National Congress of the Communist Party of China to the "comprehensive promotion" of rural revitalization at the 20th National Congress of the Communist Party of China, rural revitalization has become an important part of building a new pattern of China's development and promoting high-quality development.
In recent years, many practical cases have also been accumulated in rural revitalization, from rural comprehensive development models such as pastoral complexes and characteristic town parks, to the integration of culture and tourism, sports and tourism, agriculture and tourism, and other forms. Some projects have obtained good market response and development prospects with strong attractive characteristics and mature full-chain development of projects. However, due to the lack of understanding of the essence of rural revitalization policies, insufficient understanding of villages, farmers, agricultural industries, etc., and vague understanding of the consumer market, many projects have entered the investment misunderstanding, and their development is ultimately far from the original intention of rural revitalization.
How do weResearch on rural revitalization
Pengrun first "popularized" the basic definition, development importance and related preferential policies of rural revitalization for investors, and then started from the existing rural revitalization projects, analyzed the common pain points and difficulties of the current projects based on actual cases, and then used Pengrun's original 4C research model to explore the model transformation needed on the road of rural revitalization and development, and finally put forward the future development direction of "hotel, cultural tourism + rural revitalization" in the future.
Although we are still in the continuous exploration stage of rural revitalization, the experience of failure and successful cases show that in order to truly achieve sustainable rural revitalization, we need to "dive" into the rural land to truly understand the rural environment and farmers; It also needs to "sink" down, sink into the fields and farmlands, and breathe with the agricultural industry. In this way, we can achieve the deep integration of the three industries from the industry, guide the farmers to develop and operate their own homes with their hands, and reach the depths of their hearts from the consumers, so as to create an ideal rural experience for them.
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