Recently, the seven death days of the founder of Wahaha, Zong Laotou, sparked a heated discussion on social networks. At this time, the former president of Nongfu Spring, Zhong Sui, posted a post late at night, ostensibly to remember the elder of the sect, but in fact, it was to refute the rumors on the Internet and prove his innocence.
In this long article, Zhong expressed his nostalgia for the patriarch, and at the same time pointed out the slander that he and Nongfu Spring had received on the Internet. But such a statement did not impress many netizens, who questioned whether Zhong's words and deeds were worthy of being compared with the elder of the sect. From the donation behavior to the personal quality, the gap between Zhong and the patriarch is obvious.
When it comes to donations, Zhong's performance pales in comparison. Although Wahaha is generous in donating money and materials, Nongfu Spring's donation behavior is very shabby, and even makes people question its sense of social responsibility. Zhong's claim to be the richest man in the "province" is in stark contrast to his actual donation.
In addition, Zhong's questioning of character is the focus of netizens. He once denied that his first pot of gold came from Wahaha, and claimed that he had no salary at the company, and even credited himself with the idea of Wahaha eight-treasure porridge. But the key problem is that he later drew a line with Wahaha, not out of active choice, but was disqualified as a dealer by Zong Lao. The way this grievance relationship was handled made people question Zhong's character.
A series of behaviors that Zhong Sui has carried out have also caused a lot of waves in **. He publicly criticized pure water and conducted experiments, which eventually led to a lawsuit and compensation of 200,000 yuan. Although this move successfully brought Nongfu Spring out of the circle, it also had a negative impact on the brand's reputation.
The quality of Nongfu Spring's products has also become the focus of netizens' attention. From the pollution of water sources to the origin of products, Nongfu Spring's reputation has plummeted. The recent launch of sparkling water has caused quite a stir due to the sensitivity of the origin of raw materials.
In this context, Zhong Sui tried to divert the focus by playing the emotional card, but netizens' disgust with him did not decrease. The Internet is a place of memory, and sincerity is the only way to regain trust.
Therefore, if Zhong wants to regain consumers' trust in Nongfu Spring, he first needs to show a sincere attitude and enhance his and the company's sense of social responsibility. Only by facing the problem sincerely can we win the trust and support of users.